Textbooks can be purchased though the MBS bookstore
Additional Resources: Business Week, Wall Street Journal, Harvard Business Review, Value Line, and handouts provided by instructor.
Course Description: Consideration of managerial problems and/or policies. Topics include: the role of values and assumptions in administrative situations, especially their influence on administrators choices among possible ends and means; the skills, attributes and personal qualities that enhance effectiveness of responsible individuals as they work with others in organizations; and the determinants of organization and executive action. Pre-requisites: MG 352 and EN 306B or equivalent. It is strongly recommended that all major core courses be completed prior to enrolling in this course. 3:0:3
Educational Philosophy: Upon completion of the course, the instructor expects students to have a working knowledge of important, insightful techniques for examining a company's competitive position, business strengths, industry attractiveness and the makeup of multibusiness corporate portfolios as a means of comprehending strategic management.
Learning Outcomes:Students will be able to recognize and understand a corporation's strategic management cycle, from defining the business to strategy formaulation to implementation and execution to evaluation of the results to reformulation and fine-tuning the (strategy) plan. In addition, students will be directed to focus on the managerial application of such strategic concepts as driving forces, strategic groups, competitor analysis, key success factors, distinctive competence, strategic fit, switching costs, first-mover advantages, and strategic business units.
Course Assessment: Lectures,selected readings and articles in the field of strategic management, case studies/discussions/exercises.Comprehensive case report and examinations
Grading: Comprehensive Case (3000 words + exhibits) 40% Mid-term Exam (Chapters 1-7) 30% Final Exam (Chapters 8-13) 30% ----- 100% Final course letter grade determined as follows:
90 to 100 = A 80 to 89 = B 70 to 79 = C 60 to 69 = D Below 60 (or 3 unexcused absences) = F
Late Submission of Course Materials: Cases submitted after the scheduled class period are eligible for a grade no higher than a "C" (and that only if the paper is otherwise an "A" paper). No late papers will be accepted if submitted more than 2 class days past the scheduled due date.
Classroom Rules of Conduct: Class participation is essential. Students are expected to meet all class schedules and be on time. Classes missed for legitimate reasons, such as illness, TAD, or emergency are excusable. However, the student must make up missed work (instructor will assign.).
Course Topic/Dates/Assignments: 1-13 Introduction. CH1; A Guide to case Analysis (Text C-2 to C-16); Case (a) Work Assignment C50-60. CH2; Case (A) discussion; Key points; Student Analysis Notes (AN).
1-20 CH3 Continuation of Case (a); Comprehensive Case Assignment. CH4, CH5; Case (B) Work Assignment w/outline C-95 to C-115.
1-27 CH6, CH7; Continuation of Case (B); outline due. CH 8; Outline review; Continuation of case (B).
2-03 Mid-term Exam (Chapters 1-7); Continuation of Case (B). Case (C) Work Assignment C-203 to C-224 w/outline.
2-10 CH9; Review completed Mid-term Exam; Continue Case(C). CH10;CH11; Comprehensive Case outline due. CH12; Comprehensive case review of outline w/exhibits identified.
2-17 CH13; Students' research current/projected global economic impact on KFC case with oral presentation. Written Comprehensive Case due - class discussion.
2-24 Review/discuss Comprehensive case.
3-03 Final Exam Chapters 8-13.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.
Park University 2004-2005 Undergraduate Catalog Page 101
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. <a href="http://www.park.edu/catalog">
Park University 2004-2005 Undergraduate Catalog</a> Page 101
Instructors are required to maintain attendance records and to report absences
via the online attendance reporting system.
Park University 2004-2005 Undergraduate
Catalog Page 100
Disability Guidelines: Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page:
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