CA115 Intro Electronic Communication

for FA 2005

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CA115-Intro to Electronic Communication

Fall, 2005-August-December, 2005


Park University

Steven Youngblood 

741-2000 ext. 6321

Copley 205

Office Hours:

M-F-9-10; 11-12; T-Th-10-11; Other times by appointment


Course website:

Class meets M and F--12:25-1:40

No Prerequisites

3 Credit hours



The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.


Students will learn to think critically when they analyze the work of  professional journalists and broadcasters. This course centers on effective communication. Students are encouraged to expand their horizons, and to engage in discussions and produce papers and projects that address global topics and issues.


Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.



This is a survey of the origins and operation of broadcast and computer media.

Intro to Electronic Communication is an introductory level class. This class will help you develop a basic understanding of the way broadcasters and internet providers operate, and how broadcasters, the public (the audience), and the government interact. CA115 will prepare you for the next step, which includes radio and TV production and PR classes.



I believe learning should be hands-on process, and that teaching should be done using a variety of tools and approaches.



1.      You will demonstrate a basic understanding of the history of radio, TV, and the Internet. This will be demonstrated in papers and projects describing and analyzing changes in the electronic media. (#1, 2, 5, 6, 7, 8, 9)

2.      You will develop a basic understanding of the role of government in regulating electronic media. This will be demonstrated in papers and projects describing and analyzing the interplay between government and electronic media, particularly in cases relating to indecency. (#1, 5, 6, 7, 8, 9)

3.   You will demonstrate, through competent writings and discussions, a basic understanding of the changing role electronic media play in society, and of the potential society impact of the mass media. (#3, 5, 6, 7, 8, 9)



None, although there will be a number of required readings from handouts and web sites.


ACADEMIC HONESTY: “Academic Honesty is required of all members of a learning community.  Hence, Park will not tolerate cheating or plagiarism on tests, examinations, papers or other course assignments.  Students who engage in such dishonesty may be given failing grades or expelled from Park.”


PLAGIARISM: Plagiarism—the appropriation or imitation of the language or ideas of another person and presenting them as one’s original work—sometimes occurs through carelessness or ignorance.  Students who are uncertain about proper documentation of sources should consult their instructors.”


ATTENDANCE POLICY: Instructors are required to keep attendance records and report absences.  The instructor may excuse absences for cogent reasons, but missed work must be made up within the term of enrollment.  Work missed through unexcused absences must also be made up within the term of enrollment, but unexcused absences may carry further penalties.  In the event of two consecutive weeks of unexcused absences in a term of enrollment, the student will be administratively withdrawn, resulting in a grade of “F”.  An Incomplete will not be issued to a student who has unexcused or excessive absences recorded for a course.  Students receiving Military Tuition Assistance (TA) or Veterans Administration (VA) educational benefits must not exceed three unexcused absences in the term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.  Reports of F grade (attendance or academic) resulting from excessive absence for students receiving financial assistance from agencies not mentioned above will be reported to the appropriate agency.



I will not accept late work. This applies to all daily work, papers, lab work, final projects, and so on. The only exception to this is if there is some extenuating circumstance, and you contact me IN ADVANCE to get an extension. If you have a problem that precludes you from turning a work in on time, call or e-mail me IN ADVANCE of the due date, let me know what’s going on, and we can make arrangements.


DISABILITY GUIDELINES: Park University is committed to meeting the needs of all students that meet the criteria for special assistance.  These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal.  It is Park University’s policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding students with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply.  Additional information concerning Park University’s policies and procedures related to disability can be found on the Park University web page:



Your grade will be based on a number of short papers and projects, three quizzes, on class attendance and participation, and on a take-home final. See details of grading plan in last section.



Subject to change. In fact, count on it!!


Week 1

Theme: Changing media and information society

Topics: New media, technology, digital, economics, globalization of media


Week 2

Theme: Media economics, The government and media

Topics: Ownership regulations, economics, FCC regulations and policies


Week 3

Theme: Radio

Topics: History, trends, formats, programming, ratings


Week 4

Theme: Radio shows, old time dramas, sports and talk radio

Topics: History, trends, formats, programming, ratings


Week 5

Theme: TV overview

Topics: TV history, technology, trends, ratings/Arbitron


Week 6

Theme: TV overview

Topics: Cable TV, TV programming. Speaker: TV Programmer.


Week 7

Theme:  TV and kids

Topics: Government regulations, sex/violence


Week 8

Theme:  Talk TV, TV and attitudes.

Topics: Talk and tabloid TV discussion/analysis; student produced talk show


Week 9

Theme: Intro to the Internet

Topics: The basics, net as research tool, entertainment, porn, online education


Week 10

Theme:  Broadcasting, and broadcasters, on the net; Web site design

Topics: Introduction to, search, goals, web site design basics


Week 11

Theme: Newspaper web sites

Topics: Introduction to, search, goals, more design, site critiques


Week 12

Theme: Internet and society; Advertising

Topics: Net effects on society, advertising trends, ads by medium.


Week 13-14

Topics: Ethics, Libel, Invasion of Privacy on radio, TV, net. Also, journalism ethics.


Week 15

Media article notebook due

Topics: Media and society, antisocial behavior, etc.


Week 16

Topic: Media criticism and analysis

Topics: Student analysis of media coverage of current issues and topics


Topics: The future; employment in the electronic media, future of radio, TV, net; employment opportunities.



10%-Radio log/War of the Worlds paper

10-Amos and Andy reaction paper

10-Three unit quizzes—based on lectures and readings

10-Notebook of 10 current articles/commentaries on electronic media

10-Weekly news quizzes

10-Short ethics paper

10-Kids and TV paper

10-Web site critique

20-Take home final. More on this later.


AEJMC Professional Competencies. All Park Communication Arts classes address professional competencies for communications and broadcasting coursework specified by the Association for Education in Journalism and Mass Communications. These competencies state that students should be able to:

1.      understand and apply First Amendment principles and the law appropriate to professional practice;

2.      demonstrate an understanding of the history and role of professionals and institutions in shaping communications;

3.      demonstrate an understanding of the diversity of groups in a global society in relationship to communications;

4.      understand concepts and apply theories in the use and presentation of images and information;

5.      work ethically in pursuit of truth, accuracy, fairness and diversity;

6.      think critically, creatively and independently;

7.      conduct research and evaluate information by methods appropriate to the communications professions in which they work;

8.      write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;

9.      critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;

10.  apply basic numerical and statistical concepts;

11.  apply tools and technologies appropriate for the communications professions in which they work.