Textbooks can be purchased though the MBS bookstore
Textbooks can be purchased though the Parkville Bookstore
Course Description: Designed to give the student an understanding of the creation, design, and production of material for advertising campaigns in all media. Suggested pre-requisite: MK351 or equivalent. 3:0:3
Educational Philosophy: The instructor believes in the interaction between student and instructor as an integral part of the educational experience. The course is lecture driven, but interaction and discussion are also important elements of the class. In addition to taking exams, the student will interact, discuss and present an advertisng project to the class. Homework, quizzes, and an out of class assignment will also be given. The student is expected to attend classes on a regular basis, as attendance and class participation are both part of the grade assessment.
Learning Outcomes:The student will be able to appreciate, discuss, evaluate, and demonstrate a knowledge of the subject matter. In particular the student will be able to:
1. Explain the concept of integrated brand promotion and the role advertising plays in the IMC process.
2. Discuss how ethical considerations affect the development of advertising campaigns.
3.List and interpret the four basic stages of consumer decision making.
4. Define the process known as STP marketing.
5. Develop a basic advertisng plan.
6. Identify and discuss the ten objectives of message strategy.
7. Identify and describe the major formatting options available for print ads, television, and radio advertisements.
8. Summarize the different advertising options available on the internet.
9. Explain and justify the role of public relations in an integrated brand promotion strategy.
Course Assessment: The student will take two closed book, closed note examinations. In addition, the student will write and present an advertisng plan in front of the class. In addition, homework, quizzes, out of class assignments, class participation, and attendance will be part of the grade assessment. Ten points will be subtracted for each class absence, regardless of whether the absence is excused or unexcused. Attendance will be taken once per class meeting, approximately ten minutes after the class begins.
Grading: Class Attendance 200 points
Class participation 100 points
Homework (2) 100 points
Quizzes (2) 100 points
Out of Class Assignments(2) 50 points
Mid-Term Exam 200 points
Final Exam 200 points
Adv. Project/Presentation 100 points
Total points Possible 1000
900-A 800-B 700-C 600-D
Late Submission of Course Materials: Late work is not accepted unless prior arrangements have been made between the instructor and the student.
Classroom Rules of Conduct: No children allowed in the classroom. Accordingly, no one is allowed in the classroom unless they are enrolled in the class.
Course Topic/Dates/Assignments: Aug. 23, 25 Introductions
Explanation of Syllabus
Aug. 30, Sept 1 Theories of Business Discussion
Review of Basic Marketing
Discussion of the Prom. Mix
Sept. 6, 8 Ch. 1,2
Sept. 13, 15 Ch. 3,4
Sept. 20, 22 Ch. 5, 6, 7
Sept. 27, 29 out of class assignment
review for the mid-term
Oct. 4,6 Mid-term exam (ch. 1-8)
Oct. 11, 13 Ch. 9, 10
Oct. 18, 20 NO CLASS Fall Break
Oct. 25, 27 Ch. 11, 12, 13
Nov. 1, 3 Ch. 14, 15, 16
Nov. 8, 10 Ch. 17, 18, 19
Nov. 15, 17 Ch. 20, 21, 22
Nov. 22 out of class assignment
Nov. 24 Thanksgiving NO CLASS
Nov. 29 Student Presentations (A-L)
Dec.1 Student Presentations (A-L)
Dec. 6 Student Presentations (M-Z)
Dec. 8 Student Presentations (M-z)
Dec. 13 Review for Final
Dec. 15 Final (ch. 9-22)
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2005-2006 Undergraduate Catalog Page 85-87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2005-2006 Undergraduate Catalog Page 89
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page:
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