Textbooks can be purchased through the MBS bookstore
Additional Resources: Handouts will be utilized for case-study analysis and practical experience.
Course Description: A study of business issues dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving objectives of the firm. Pre-requisites: EN306B and completion of business/management core or permission of instructor. 3:0:3
Business Policy (MG-495) is a pre-final course for graduating business-administration students. This exciting, challenging course focuses on the manner in which firms and top managers formulate, implement, and evaluate strategies and business-policy. Strategic-management and business-policy concepts and techniques are studied in depth. Students will utilize the knowledge acquired from prior classes and business courses, along with new strategic-management and business-policy techniques learned in this course, to plan the future direction of various organizations. The major responsibility of students in this course is to learn to make objective strategic/policy decisions and to justify these decisions through oral and written communication skills.
Educational Philosophy: To expose the student to the various roles, tasks, and skills of the general manager in leading the overall business enterprise. This is in contrast to the tasks of a manager whose responsibilities are limited to a functional specialty area. Students will utilize case-studies and videos to examine management as a key function and responsibility of the line general-manager, not merely as a staff planning-activity. We will examine the extent to which building strategy/policy and building an organization are interdependent tasks. The course will prepare the student to enter the business-world understanding the importance of general management practice as a professional activity, which responds to multiple constituencies with conflicting goals and needs. Class-discussion on assigned topics will augment the learning process.
Learning Outcomes:To provide the student with an understanding of contemporary concepts, analytical tools, methods of strategy/policy formation and strategic-analysis practices used in the business community. Case-study analysis will serve as the framework to facilitate learning through application of these concepts. The course will offer students an opportunity to integrate and apply knowledge gained from previous courses, such as accounting, finance, marketing, production/operations, human-resources and information-systems, to gain an appreciation for the total business environment. The objectives will be demonstrated by participation in class-discussion, written tests and active presentations, including written and oral communication.
Course Assessment: We will identify learning objectives met, through written exams; a mid-term exam and a Final-Project. Groups will be assigned for the Final-Project.
Grading: GRADING POLICY:
There will be two examinations, the Mid-Term, and the Final-Project. Groups will be chosen (or assigned), for the final Case-Study Group Presentation.
Mid-Term Exam: 40% 400 points
Group-Project: 40% 400 points
Attendance: 10% 100 points
Participation: 10% 100 points
90- 100% = A
80- 89% = B
70- 79% = C
60- 69% = D
Under 60% = F
Late Submission of Course Materials: If course material is turned in late, or class is missed on the night of a test, your grade may be reduced by one grade, unless prior arrangements are made.
Classroom Rules of Conduct: Conduct of this course will include; Lecture and group-discussion, case-studies and analysis, written-exams, and (group) oral/written presentations, backed up with PPT presentations. The case-study method has proven to be effective and introspective in developing efficient use of knowledge and analytical tools gained and enhanced during the course.
Students are expected to attend all classes and participate in class-discussions, oral presentations and group projects. Attendance/class-participation grades will be awarded, based on performance-quality related to class participation, practical exercises and group activity. There will be one written exam; mid-term. It will be based on the reading-assignments and case-studies covered in class and the text. Additional opportunities for credit will be available to students interested in specific case-studies or current business issues; performed and presented individually.
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87Cheating or plagiarism on tests, exams, or other course-projects and assignments will not be tolerated.
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2005-2006 Undergraduate Catalog Page 89Students will be allowed a MAXIMUM of two missed (Excused) classes; missing three (or more) classes in an 8-week term is not acceptable for successful completion of this course.
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page:
Copyright:This material is copyright and can not be reused without author permission.