MK 380 Advertising PV
Butler, Cassandra L.
BA - MarketingMA - Management
January 9, 2005 - March 5, 2006
5:30 - 9:50 PM
Textbook: O'Guinn, Allen, Semenik;
Advertising and Integrated Brand Promotion, 4th Edition; Thomson/Southwestern Publishing,
Course Description: Designed to give the student an understanding of the creation, design, and production of material for advertising campaigns in all media. Suggested pre-requisite: MK351 or equivalent. 3:0:3
Educational Philosophy: The instructor's educational philosophy states that the classroom should be a where each student can learn in non-threatening, nurturing environment. Each student will be treated as an adult and an individual, and will be given the opportunity to learn and achieve based on their own ability. Each student is expected to approach the coursework, other students and the instructor with a mature, inquisitive attitude. Through interactive lectures, class discussion, videos, case studies, oral and written reports, tests and examinations, each student will be encouraged and empowered to think critically and become self-sufficient, life-long learners
Class Assessment: Daily Assignments/Summaries
Mid Term Exam
Grading: The grading scale for this course is as follows:
A.....90% and above
B.....80% - 89+%
C.....70% - 79+%
D.....60% - 69+%
Late Submission of Course Materials: Homework must be handed in when due. Late homework will only be accepted under extenuating circumstances and in most cases with a 10% grade penalty. Assignments are due on the due-date, regardless of whether you were in class or not the previous time.
If you miss a session it is your responsibility to find out from the instructor or fellow classmates what was covered in class, what you missed and what homework you must turn in next time.
Classroom Rules of Conduct: Every student is expected to come to class prepared for learning. The assigned textbook is an integral part of the curriculum and should be used as a study guide for the course. When chapters from the textbook are assigned for class, it is the student's responsibility to have read and reviewed the material prior to coming to class. Students are expected to take part in class discussions. It is also the responsibility of the student to be in attendance for each scheduled class session; to turn in papers/reports when they are due; and to present reports, take tests or exams when they are scheduled.
Cell phones, beepers, pagers, CD players, and other electronic devices are prohibited from use in the classroom. The only exception to this rule is the use of lap top computers or recording devices (with permission of the instructor). Interruptions caused by such devices will result in the student being asked to leave the classroom. Repeated violation of this policy will result in the student being withdrawn from the course. Food may be brought into the classroom as long as it is not a distraction for other students or the instructor. Students will be expected to leave the classroom clean and litter free and to show respect to other students and the instructor at all times.
Course Topic/Dates/Assignments: See instructor's handout
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2005-2006 Undergraduate Catalog Page 85-87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2005-2006 Undergraduate Catalog Page 89It is the responsibility of each student to attend class and be prepared for each assignment. Every student is expected to come to class prepared for learning. Instructors are required to keep attendance records and report absences to the registrar's office. Attendance will be taken each class session.
A student who misses two (2) class sessions during the course of an eight (8) week session will only be eligible to receive a B or less for the course. A student who misses more than two (2) class sessions will be dropped from the course or receive an F for the course (depending on the point in the semester).
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
No "Extra Credit" Policy
The policy is that no extra work will be assigned to individual students to earn extra credit, so please do not ask. There are several reasons for it.
If there is anything "extra" that can be done, the opportunity will be made available to all students, not just a select few.
If not done on computer, your homework must be clean and legible. If not, it will earn a grade of zero with no chance to repeat.
Any work that you turn in (whether it is an individual or group project) must have the following characteristics:
Instructor's perception: working the homework with another student is acceptable and can even be a valuable learning exercise. However, it needs to be a joint effort. Often I have found that it is one person doing the work and another copying it. This is not a constructive learning process. Remember, the point of homework is to learn - and of course the grade does help!