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MK 395 International Marketing
Adams, Pamela N.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MK 395 International Marketing

Semester

S2T 2006 DL

Faculty

Adams, Pamela N.

Title

Assistant Professor of Marketing/Adjunct Faculty

Degrees/Certificates

University of Alabama BS in Business Managment
Samford University MBA

Other Phone

717-791-9292

E-Mail

PamelaAdams@pirate.park.edu

padams3@aol.com

Credit Hours

3


Textbook:
International Marketing, 12th Edition, by Philip R. Cateora and John L. Graham, McGraw-Hill, 2005.  ISBN: 0-07-294164-2
 
Recommended Readings:
The Wall Street Journal Interactive Edition -  http://www.wsj.com
Business Week -  http://www.businessweek.com
Fortune -  http://www.fortune.com
The Economist -  http://www.economist.com
Barrons -  http://www.barrons.com

Textbooks can be purchased though the MBS bookstore


Course Description:
An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered. Pre-requisite: MK351. 3:0:3

Educational Philosophy:
My Educational Philosophy

I base my teaching on the idea that my role as a teacher is to act as a guide and facilitator of learning, to be a source of knowledge (there are many other sources of knowledge), and to provide a challenging and supportive learning environment for students who are willing to learn.

An important aspect of my role as a teacher involves setting standards of achievement for my students, assessing their progress based on those standards, and providing feedback that will help them learn.

I reward students who demonstrate responsibility for their learning, who engage in critical and analytical thinking, and who seek answers to their questions by searching sources other than the standard course materials.

  Instructor Learning Outcomes

  1. Welcome to International Marketing (MK 395) online! This course is designed to present a systematic study of the global cultural, political,  legal, economic, and financial environments and their impact on international marketing.  In addition, the course will introduce you to strategic planning, organization, and opportunity analysis for successful international marketing of products and services and their pricing, promotion, and distribution.  Finally, the course will discuss special issues confronting the international marketer such as export/import management, trade promotion, cross-cultural negotiations, multinational regional alliances, and the growth and expansion of emerging world markets.
Grading:
Grading Criteria:  

Each student is responsible for:

completing weekly reading assignments
completing weekly homework assignments
participating in weekly online discussions
completing weekly current events reports
completing a term project
completing both a midterm and a proctored final exam
Typical weekly assignments will include the following:

Homework Questions -- Two short-essay questions based on the assigned weekly readings.  This assignment is to be posted to the Dropbox for evaluation.
 
Online Discussions -- A number of discussion questions  will be posted weekly in a topic thread  titled "Discussion Questions for Week #." Each student is required to select a question that has not been answered, develop a complete answer, and post it in the thread. In addition, each student is required to post a one paragraph response to another student's answer.
Current Events Report -- An important objective for this course is to help students relate topics discussed in the course to current world events. A list of Internet links to newspapers and periodicals will be made available as part of Internet resources for this course. Weekly, each student is required to select an article related to current world events and post a one-page review in a topic thread titled "Current Events for Week #." The article review must relate to possible implications for international marketing.

Late Submission of Course Materials:
Submission of Late Work: Unless there are special circumstances discussed and approved ahead of time by the instructor, grades for late work are deducted 10% each day for up to five days past the due date.  After five days past the due date, the work will not receive any credit.

Course Topic/Dates/Assignments:
Each student is responsible for:

completing weekly reading assignments
completing weekly homework assignments
participating in weekly online discussions
completing weekly current events reports
completing a term project
completing both a midterm and a proctored final exam
Typical weekly assignments will include the following:

Homework Questions -- Two short-essay questions based on the assigned weekly readings.  This assignment is to be posted to the Dropbox for evaluation.
 
Online Discussions -- A number of discussion questions  will be posted weekly in a topic thread  titled "Discussion Questions for Week #." Each student is required to select a question that has not been answered, develop a complete answer, and post it in the thread. In addition, each student is required to post a one paragraph response to another student's answer.
Current Events Report -- An important objective for this course is to help students relate topics discussed in the course to current world events. A list of Internet links to newspapers and periodicals will be made available as part of Internet resources for this course. Weekly, each student is required to select an article related to current world events and post a one-page review in a topic thread titled "Current Events for Week #." The article review must relate to possible implications for international marketing.
Other Assignments

1.  Case Analysis -- During Week 4, each student is required to participate online in a case analysis based on a case study selected from the text.  Specific instructions will be posted in a thread titled "Case Study --Week 4."

2.  Term Project --Instructions:  Using resources available on the Internet, select a country, research it, and prepare a  report, at least 3 long pages, in which you discuss the country's political, economic and cultural environment, its level of technological development, and its attractiveness for international investment. For assistance, refer to  The Country Notebook, page 592 in the text. The report is due at the end of Week 7.

Evaluation

The following table shows the points assigned for each component of required work in this course:


.
Points

Weekly Homework Questions (20 points each)
160

Weekly  Discussion Questions (10 points each)
80

Weekly Discussion "Responses" (5 points each)
40

Case Analysis
75

Weekly Current Events Report (10 points each)
80

Term Project
100

Midterm Exam
75

Final Exam
150

Total  Points Possible-->
760

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2005-2006 Undergraduate Catalog Page 85-87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2005-2006 Undergraduate Catalog Page 89

Park University 2005-2006 Undergraduate Catalog Page 89

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Copyright:

This material is copyright and can not be reused without author permission.