MK 395 International Marketing
S2T 2006 DL
Adams, Pamela N.
Assistant Professor of Marketing/Adjunct Faculty
University of Alabama BS in Business ManagmentSamford University MBA
Textbook: International Marketing, 12th Edition, by Philip R. Cateora and John L. Graham, McGraw-Hill, 2005. ISBN: 0-07-294164-2
The Wall Street Journal Interactive Edition - http://www.wsj.com
Business Week - http://www.businessweek.com
Fortune - http://www.fortune.com
The Economist - http://www.economist.com
Barrons - http://www.barrons.com
Textbooks can be purchased though the MBS bookstore
Course Description: An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered. Pre-requisite: MK351. 3:0:3
Educational Philosophy: My Educational Philosophy
I base my teaching on the idea that my role as a teacher is to act as a guide and facilitator of learning, to be a source of knowledge (there are many other sources of knowledge), and to provide a challenging and supportive learning environment for students who are willing to learn.
An important aspect of my role as a teacher involves setting standards of achievement for my students, assessing their progress based on those standards, and providing feedback that will help them learn.
I reward students who demonstrate responsibility for their learning, who engage in critical and analytical thinking, and who seek answers to their questions by searching sources other than the standard course materials.
Instructor Learning Outcomes
Late Submission of Course Materials: Submission of Late Work: Unless there are special circumstances discussed and approved ahead of time by the instructor, grades for late work are deducted 10% each day for up to five days past the due date. After five days past the due date, the work will not receive any credit.
Course Topic/Dates/Assignments: Each student is responsible for:
completing weekly reading assignments
completing weekly homework assignments
participating in weekly online discussions
completing weekly current events reports
completing a term project
completing both a midterm and a proctored final exam
Typical weekly assignments will include the following:
Homework Questions -- Two short-essay questions based on the assigned weekly readings. This assignment is to be posted to the Dropbox for evaluation.
Online Discussions -- A number of discussion questions will be posted weekly in a topic thread titled "Discussion Questions for Week #." Each student is required to select a question that has not been answered, develop a complete answer, and post it in the thread. In addition, each student is required to post a one paragraph response to another student's answer.
Current Events Report -- An important objective for this course is to help students relate topics discussed in the course to current world events. A list of Internet links to newspapers and periodicals will be made available as part of Internet resources for this course. Weekly, each student is required to select an article related to current world events and post a one-page review in a topic thread titled "Current Events for Week #." The article review must relate to possible implications for international marketing.
1. Case Analysis -- During Week 4, each student is required to participate online in a case analysis based on a case study selected from the text. Specific instructions will be posted in a thread titled "Case Study --Week 4."
2. Term Project --Instructions: Using resources available on the Internet, select a country, research it, and prepare a report, at least 3 long pages, in which you discuss the country's political, economic and cultural environment, its level of technological development, and its attractiveness for international investment. For assistance, refer to The Country Notebook, page 592 in the text. The report is due at the end of Week 7.
The following table shows the points assigned for each component of required work in this course:
Weekly Homework Questions (20 points each)
Weekly Discussion Questions (10 points each)
Weekly Discussion "Responses" (5 points each)
Weekly Current Events Report (10 points each)
Total Points Possible-->
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2005-2006 Undergraduate Catalog Page 85-87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2005-2006 Undergraduate Catalog Page 89
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .