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MK 385 Consumer Behavior
Karakitsos, Dimitri


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MK 385 Consumer Behavior

Semester

U1T 2006 DL

Faculty

Karakitsos, Dimitri

Title

Associate Porfessor

Degrees/Certificates

MBA

Office Location

Park University, 911 Main St., Suite 800, Kansas City MO

Office Hours

By appointment

Other Phone

816-842-6182, Ext 5509

E-Mail

Dimitri.Karakitsos@pirate.park.edu

dimitrik@swbell.net

Semester Dates

6/5/06-7/30/06

Class Days

TBA

Class Time

TBA

Prerequisites

None

Credit Hours

3


Textbook:
Consumers, Second Edition,  by Eric Arnould, Linda Price and George Zinkhan, McGraw-Hill - Irwin, 2004. ISBN:   0072537140.

Textbooks can be purchased though the MBS bookstore

http://www.wsj.com , The Wall Street Journal
http://www.businessweek.com, Business Week
http://www.fortune.com , Fortune
http://www.barrons.com, Baron;s
http://ceoexpress.com

Course Description:
(CA385) An integrated approach to the study of various behavioral concepts and  theories useful for understanding consumer behavior and its relevance to the  development of effective marketing strategies. 3:0:3

Educational Philosophy:
I base my teaching on the idea that my role as a teacher is to act as a guide and facilitator of learning, to be a source of knowledge (there are many other sources of knowledge), and to provide a challenging and supportive learning environment for students who are willing to learn.

An important aspect of my role as a teacher involves setting standards of achievement for my students, assessing their progress based on those standards, and providing feedback that will help them learn.

I reward students who demonstrate responsibility for their learning, who engage in critical and analytical thinking, and who seek answers to their questions by searching sources other than the standard course materials.

  Instructor Learning Outcomes

  1. After you have completed this course, you should be able to:
  2. Define the domain of consumer behavior and explain why knowledge of consumer behavior is of value to you.
  3. Explain how to observe, record, and analyze consumer behavior activity.
  4. Explain how knowledge of consumer behavior impacts the field of marketing and advertising.
  5. Explain how marketers apply various theoretical contributions of the behavioral sciences to the study of consumer behavior.
  6. Apply your understanding of factors influencing consumer behavior by analyzing a cases and/or completing a project.
Class Assessment:
Each student is responsible for:
• completing weekly reading assignments
• completing weekly homework assignments
• participating in weekly online discussions
• completing four case analyses
• completing the VALS2 online exercise
• completing a term project
• completing both a midterm and a proctored final exam

Grading:
Assessment

The following list shows the points assigned for each component of required work in this course:

Weekly Homework Questions (5 points each) = 190 points
Weekly  Discussion Questions (4 points each) = 32 points
Weekly Discussion "Responses" (2 points each) = 16 points
Case Analyses (20 points each) = 80 points
VALS2 Online Exercise = 15 points
Term Project = 100 points
Midterm Exam = 75 points
Final Exam 150 = points
Total  Points Possible--> 658 points

Grading Scale:

A = 592 - 658 points
B = 526 - 591 points
C = 461 - 525 points
D = 395 - 460 points
F = less than 395 points

Examinations

A midterm and  a final examination are required and will be based on materials covered in the readings.  Park University requires that a proctored final examination be taken by students in person during the last week of instruction at one of the Park University Campus Centers.  Students who live or work more than a 60-minute drive from a Park University Campus Center may request an alternative proctor/location

It will be the responsibility of the student to arrange for a proctor by the 6th week of the term.  The proctor will be accepted and approved by the instructor.  Guidelines for selecting an acceptable proctor can be found on the Park University Website at http://www.park.edu/online/proctoredform.asp?s=&c=online

IMPORTANT:  The final examination is a closed-book, closed-notes examnation and must be passed with a grade of at least 60% in order to pass the course regardless of the student's overall average in the course.

Course Topic/Dates/Assignments:
Course Topic/Dates/Assignments:
Week 1
• Readings:
o Chapter 1: An Overview of Consumer Behavior
o Chapter 2:  The Changing World of Consumption
o Chapter 3:  The Meaning and Nature of Culture
• Online Assignment 1:
o Click on the Discussion menu for Week 1 on the left side of the page, select the topic (thread)  titled Introductions, and post a brief statement about yourself to introduce yourself to your classmates.
• Online Assignment 2:
o Discussion Questions -- Click on the Week 1 Discussion menu and select the  thread titled Discussion Questions  for Week 1. Read the discussion questions carefully and select a discussion question that has not been answered. Develop a complete answer and post it in that thread. Then post a one paragraph response to another student's answer.
• Weekly Homework Questions: After you finish the readings for Week 1,
o answer the following questions in the text:
? Chapter 1: page 24, answer any two questions of your choice
? Chapter 2: page 63,. answer any two questions of your choice
? Chapter 3: page107, answer any two questions of your choice
NOTE: A GOOD TIME TO START YOUR PERSONAL CONSUMPTION    JOURNAL IS AT THE END OF WEEK 1

Week 2
• Readings:
o Chapter 4: Consumption Meanings
o Chapter 5: Consumer Behavior and Marketing Strategies
• Online  Assignment
o Discussion Questions -- Click on the Week 2 Discussion menu and select the  thread titled Discussion Questions  for Week 2.  Select a discussion question that has not been answered. Develop a complete answer and post it in that thread. Then post a one paragraph response to another student's answer.
• Weekly Homework Questions: After you finish the readings for Week 2
o answer the following questions in the text:
? Chapter 4: page 153, answer any two questions of your choice
? Chapter 5: page 205, answer any two questions of your choice

Week 3
• Readings:
o Chapter 6: Learning about Consumers
o Chapter 7: Consumer Motives, Goals, and Involvement
• Online Assignment
o Discussion Questions -- Click on the Week 3 Discussion menu and select the  thread titled Discussion Questions  for Week 3.  Select a discussion question that has not been answered. Develop a complete answer and post it in that thread. Then post a one paragraph response to another student's answer.
• Weekly Homework Questions: After you finish the readings for Week 3,
o answer the following questions in the text:
? Chapter 6: page 250, answer any two questions of your choice
? Chapter 7: pages 289 - 290, answer any two questions of your choice
Week 4
• Readings:
o Chapter  8:  Perception:  Worlds of Sensations
o Chapter  9:  Experience, Learning, and Knowledge
• Online Conference Assignment :
o Discussion Questions -- Click on the Week 4 Discussion menu and select the  thread titled Discussion Questions  for Week 4. Select a discussion question that has not been answered. Develop a complete answer and post it in that thread. Then post a one paragraph response to another student's answer.
• Weekly Homework Questions: After you finish the readings for Week 4,
o answer the following questions in the text:
? Chapter 8: page 327, answer any two questions of your choice
? Chapter 9: page 379, answer any two questions of your choice
NOTE: YOUR REPORT ON TWO CASE ANALYSES IS DUE AT THE END OF WEEK 4

Week 5
• Readings:
o Chapter 10: Acquiring Things
o Chapter 11: Why Do People Buy?  Motivations, Needs, and Involvement
o Chapter 12: Experience, Learning and Knowledge
• Online Assignment 1
o Discussion Questions -- Click on the Week 5 Discussion menu and select the  topic titled Discussion Questions  for Week 5. Select a discussion question that has not been answered. Develop a complete answer and post it in that thread. Then post a one paragraph response to another student's answer.
• Online Assignment 2:
o VALS2 Online Exercise -- Visit the VALS2 web site at  http://www.sric-bi.com/VALS/   and complete the online VALS Survey.  Follow the instructions included in this Syllabus.  Click on the Week 5 Discussion menu and select the  topic titled Week 5 - VALS Online Assignment.  Folllow the additional instructions posted there to complete this assignment.
• Weekly Homework Questions: After you finish the readings for Week 5,
o answer the following questions in the text:
? Chapter 10: page 423, answer any two questions of your choice
? Chapter 11: page 469, answer any two questions of your choice
? Chapter 12:page 522 - 523, answer any two questions of your choice
o send your completed work to your instructor via e-mail by the end of Week 5
NOTE: The midterm exam (Test 1)  will be available online to students at the beginning of Week 5.

Week 6
• Readings:
o Chapter 13: Organizational and Household Behaviors
o Chapter 14: Interpersonal Influence
o Chapter 15:  Consumer Attitudes and Decisions
• Online Assignment
o Discussion Questions -- Click on the Week 6 Discussion menu and select the  thread titled Discussion Questions  for Week 6. Select a discussion question that has not been answered. Develop a complete answer and post it in that thread. Then post a one paragraph response to another student's answer.
• Weekly Homework Questions: After you finish the readings for Week 6,
o answer the following questions in the text:
? Chapter 13: pages 573 - 574, answer any two questions of your choice
? Chapter 14: pages 618 - 619, answer any two questions of your choice
? Chapter 15: pages 661 - 662, answer any two questions of your choice
o Attach your assignment to the Dropbox by the end of Week 6.

Week 7
• Readings:
o Chapter 16: Acquiring Things
o Chapter 17: Consumer Innovation
• Online Assignment
o Discussion Questions -- Click on the Week 7 Discussion menu and select the  thread titled Discussion Questions  for Week 7.  Select a discussion question that has not been answered. Develop a complete answer and post it in that thread. Then post a one paragraph response to another student's answer.
• Weekly Homework Questions: After you finish the readings for Week 7,
o answer the following questions in the text:
? Chapter 16: page 701, answer any two questions of your choice
? Chapter 17: pages 743 - 744, answer any two questions of your choice
o Attach your assignment to the Dropbox by the end of Week 7.
NOTE: YOUR PROJECT REPORT IS DUE AT THE END OF WEEK 7

Week 8
• Readings:
o Chapter 18: Consumer Satisfaction
o Chapter 19: Disposal, Recycling, and Reuse
• Online Assignment 1:
o Discussion Questions -- Click on the Week 8 Discussion menu and select the  thread titled Discussion Questions  for Week 8. Select a discussion question that has not been answered. Develop a complete answer and post it in that thread. Then post a one paragraph response to another student's answer.
• Online  Assignment 2:
o Lessons Learned --Click on the Week 8 Discussion menu and select the  thread titled Lessons Learned. Answer the questions posted there.  Feel free to contribute your comments at any time this week.
• Weekly Homework Questions: After you finish the readings for Week 8,
o answer the following questions in the text:
? Chapter 18: page 788, answer any two questions of your choice
? Chapter 19: page 834, answer any two questions of your choice
NOTE: YOUR REPORT ON TWO CASE ANALYSES IS DUE AT THE END OF WEEK 8
Final examinations will be administered during this last week of class. Again, remember this last exam is a proctored one. Re-read the instructions regarding proctored exams entered in Syllabus. Additional instructions were posted during Week 7 in a menu item titled "About the Final."

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2005-2006 Undergraduate Catalog Page 85-87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2005-2006 Undergraduate Catalog Page 89

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Additional Information:

Copyright:

This material is protected by copyright and can not be reused without author permission.

Last Updated:5/31/2006 6:11:06 PM