MG401 Senior Seminar in Management

for S1A 2006

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MG 401 Senior Seminar in Management
Les Lewis

Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


MG 401 Senior Seminar in Management




Les Lewis


Assistant Professor


MBA, Management Systems, University of North Texas
BS, Social Psychology, Park University
BBA, Economics/Finance, Management, Baylor University


Office Location

RM 108 Austin Campus

Office Hours

Monday and Wednesday 1 pm to 5:00 pm


Daytime Phone

512-385-7275 Park University Monday and Wednesday

Other Phone

Home phone 512-836-5421, Please leave a message

e-mail or

Semester Dates

Jan 9, 2006 to Mar 5, 2006 Add/Drop/Late Registration

Jan 9 to Jan 16, 2006---Last day to withdraw Feb 12, 2006

Class Days


Class Time

8:00 – 10:40 PM


MG 352 and EN306B or equivalent.  It is strongly recommended that all major core courses be completed prior to enrolling in this course.

Credit Hours

3 cr

Crafting and Executing Strategy, by Thompson, Strickland, and Gamble, 14th Edition, McGraw-Hill Irwin, Boston, 2005

Textbooks can be purchased though the MBS bookstore

Additional Resources:

Austin Campus’ Resource Room Second Floor
Current copies of business and business management periodicals such as Business Week, Fortune, Nations Business, Forbes and the Wall Street Journal.  Additional research materials for case analysis.  Internet may be used for research.  Give URL for used materials.

Course Description:
Consideration of managerial problems and/or policies. Topics include: the role of values and assumptions in administrative situations, especially their influence on administrators choices among possible ends and means; the skills, attributes and personal qualities that enhance effectiveness of responsible individuals as they work with others in organizations; and the determinants of organization and executive action. Pre-requisites: MG 352 and EN 306B or equivalent. It is strongly recommended that all major core courses be completed prior to enrolling in this course. 3:0:3

Educational Philosophy:

I develop each class with the idea that “We are all Life Time Learners” and that adults learn better if they are part of the learning process itself.  In order to succeed in this course, the student must first and foremost participate each week in class.  The facilitator's educational philosophy is one of interactiveness based on the assumption that the student must conscientiously prepare for class by reading the text prior to participation.  The student must also satisfactorily complete all examinations, term paper, and homework in the class.  All methods of teaching are designed to transfer new material by clarifying and emphasizing subject areas presented in the text, current news topics, and experiences.  

Learning Outcomes:
The objectives of this course is for each student to be able to:
1.  explain the concepts of a business strategy.

2.  organize and build a business strategy.

3.  state steps necessary to implement a business strategy.

Course Assessment:
Each student will:
1.  Complete two major exams, and two comprehensive case studies.  Outline of case will be turned in and case analysis will be presented to the class.
2.  Be prepared to discuss materials assigned for each class.
3.  Turn in an assessment of assigned cases, then discuss findings with class.
4.  Attend all scheduled class sessions.

Discussion policy: Students will receive 8 points or ½ point per class for participation in class discussions. Only timely and relevant discussion will be evaluated positively.  A lack of participation in class and case discussions will lead the instructor to conclude the student is not prepared to participate and could have a negative effect on the student's participation grade.  Two extra points will be awarded for perfect attendance.

Assignments will be given the following weights:

Attendance/communications             10%
Case analysis 1 and presentations   15%
Case analysis 2 and presentations   15%
Mid Term exam                                 30%

Final Examination                              30% 

Late Submission of Course Materials:
Course materials will not be accepted late unless there is a justifiable emergency preventing turn-in during the scheduled class session on day due.  If a justifiable emergency (such as a death in the immediate family or serious automobile accident) happens, advise the instructor prior to the class session on due date.  

Classroom Rules of Conduct:
Classes will be guided discussion of assigned materials.  Each student will be expected to participate.  You will not be graded on your opinion, but you will be graded on your participation.  Each student is expected to respect the rights of others.  Each student will maintain classroom integrity, and not discuss other student's discussion or opinions outside of the classroom.


Class Activities


Meeting - 1
January 9, 2006

Cover syllabus and discuss the meaning of a business strategy.

Chapter # 1

Meeting - 2
January 11, 2006

Discuss case analysis, assign cases, and discuss an overview of building and executing a business strategy

Chapter # 2

Meeting - 3
January 16, 2006

Analyze a business's external environment

Chapter # 3

Meeting - 4
January 18, 2006

Analyze a company's resources and competitive advantage

Chapter # 4

Meeting - 5
January 23, 2006

Discuss the five generic competitive strategies

Chapter # 5

Meeting - 6
January 25, 2006

Discuss other important business strategies beyond the generic five

Chapter # 6

Meeting - 7
January 30, 2006

Discussion of competition with foreign markets

Chapter # 7

Meeting - 8
February 1, 2006

Turn in outline and presentation of Case Analysis # 1 and EXAM # 1

Case Analysis # 1 and Chapters 1-7

Meeting - 9
February 6, 2006

Completion of Case # 1 Presentations (if necessary) and discuss tailoring strategies when needed

Chapter # 8

Meeting - 10 February 8, 2006

Discuss strategy diversification

Chapter # 9

Meeting - 11
February 13, 2006

Discuss strategy in relation to ethics and social responsibility

Chapter # 10

Meeting - 12
February 15, 2006

Discuss a business's resources and capabilities

Chapter # 11

Meeting - 13
February 20, 2006

Discuss internal operations which lead to better strategy execution

Chapter # 12

Meeting - 14 February 22, 2006

Discuss corporate culture and leadership which leads to strategy execution

Chapter # 13

Meeting - 15
February 27, 2006

Turn-in and presentation of Case Anslysis # 2

Case Analysis # 2

Meeting - 16
March 1, 2006

Completion of Case Analysis # 2 and EXAM # 2

Case Analysis # 2 and Chapters 8-13

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.  

Park University 2004-2005 Undergraduate Catalog
Page 101

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing.
Park University 2004-2005 Undergraduate Catalog
Page 101
Be sure you properly show sources for all researched material when doing your case analysis.  Do not be guilty of plagiarism.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2004-2005 Undergraduate Catalog Page 100

This semester code occurs at
Campus Location:







Thursday, January 05, 2006 


Wednesday, December 31, 2003 to Thursday, January 05, 2006 

First Day of Class:

Monday, January 09, 2006 

Enrollment Adjustment:

Monday, January 16, 2006 to Monday, January 16, 2006 


Tuesday, January 17, 2006 to Sunday, February 12, 2006 

Last Day of Classes:

Sunday, March 05, 2006 


Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply.  Park University is committed to meeting the needs of all learners that meet the criteria for special assistance.  These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal.  It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply.  Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .



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