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MG 401 Senior Seminar in Management
De La Cruz, Laura K.


Course Syllabus
          Laura De La Cruz
Laura.DeLaCruz@pirate.park.edu
Phone: 915-472-3203
Fax: 915-760-8666

 


Park Vision/Mission Statement

Park University Vision

Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Park University Mission

The mission of Park University, a entrepreneurial institution of learning, is to provide access to academic excellence which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

 
Course Description

Consideration of managerial problems and/or policies. Topics include: the role of values and assumptions in administrative situations, especially their influence on administrators choices among possible ends and means; the skills, attributes and personal qualities that enhance effectiveness of responsible individuals as they work with others in organizations; and the determinants of organization and executive action. Pre-requisites: MG 352 and EN 306B or equivalent. It is strongly recommended that all major core courses be completed prior to enrolling in this course.

 
Overview and Course Goals

The basic goals of this course are to: (1) drive home what the role and tasks of the strategy manager are, (2) introduce you to what strategy means, (3) lead you through the in and outs of formulating and implementing a strategic plan, (4) teach you to use the tools and techniques of situation analysis, and (5) give you practice in exercising good business decisions and making sound decisions. A major purpose of the course is to sharpen your ability to think strategically and weigh things from the perspective of what is best for the enterprise as a whole. The concepts needed to accomplish these goals are reinforced and expanded in the readings in our text, Crafting and Executing Strategy by Thompson, Strickland, and Gamble 14th edition.

These goals and purpose can only be achieved through a joint "on-line" effort. I will work to stimulate your interest and learning. However, you will be expected to display initiative and a program of self study as well. As a result, another objective of the course is to provide you with an environment that will reward your own intellectual effort. We hope this course will be one of the best courses you have had -- that it will be instrumental in making you: (1) competitively superior, (2) successful in your career; and (3) much wiser to the secrets of management.

 
Core Learning Outcomes

This course has seven, very relevant objectives:

  • To develop students capacity to think strategically about a company, its present business position, its long term direction, its resources and competitive capabilities, the caliber of its present strategy, and its opportunities for gaining a sustainable competitive advantage
  • To build students skills in conducting strategic analysis in a variety of industries and competitive situations and, especially, to provide them with a stronger understanding of the competitive challenges of a rapidly changing market environment.
  • To give students hands-on experience in crafting business strategy, reasoning carefully about strategic options, using what if analysis to evaluate action alternatives, and making sound strategic decisions.
  • To acquaint students with the managerial tasks associated with implementing and executing company strategies, drill them in the range of actions managers can take to promote competent strategy execution, and give them some confidence in being able to function effectively as part of a company's strategy-implementing team.
  • To integrate the knowledge gained in earlier core courses in the business school curriculum, show students how the various pieces of the business puzzle fit together, and demonstrate why the different parts of a business need to be managed in strategic harmony.
  • To develop students powers of managerial judgment, build their skills in assessing business risk, and improve their ability to create results-oriented action plans.
  • To have students become more proficient in using personal computers and the World Wide Web to do managerial analysis and work.

Note: Not only should you develop an understanding of the above concepts, but also an ability to apply them in your own personal and business life.

 
Required Texts/Materials

Crafting and Executing Strategy, by Thompson, Strickland, and Gamble; 14th edition; ISBN  0-07-296221-6

 

 
Course Policies

Course-Specific Policies:

Preferred Contact Method:  You may contact me vai email or by cell phone anytime you need assistance.

Preferred Method for Submitting Assignments:  Please use the Dropbox when asked.  All other work should be submitted via email.

Response Policy I will respond to all questions within 48 hours.

Students are responsible for clicking on the link below and thoroughly reading each Online course policy.  If you have questions about any of these policies, please contact me.

Online Course Policies

 
Grading Policy

I will provide you with ongoing progress reports of your average grade throughout the term. Course grades will be based on a weighted composite of performance evaluations in the areas contained in the following table:

Assignment

Points

Due Date

Homework 8 @ 50 points each See course schedule
Report (See Announcements) 1 @ 100 points Week 7
Case Conferencing 5 @ 50 points each See course schedule
Mid-term (To be emailed) 100 points Week 4
Final (To be Proctored) 100 points Week 8
Class Participation (5 "Quality" comments per week of case conferencing @ 2 pts each) 50 Weeks 1, 2, 3, 5, 6

Course Grading Scale : See below.

Submission of Late Work: Work submitted after midnight on Sunday MUST be directly emailed to the instructor. Comments may NOT be submitted late. Late work will be penalized 20% per day, beginning at 12:01 a.m. MDT/MST on the Monday after the work is due.

A = 90- 100% (900 -- 1000 points)
B = 80-89% (800 -- 899 points)
C = 70-79% (700 -- 799 points)
D = 60-69% (600 -- 699 points)
F = < 60% (< 600 points)

Proctored final examination - A computerized examination will be taken in a proctored testing environment during the 8th week at one of the Park University sites around the country or at an alternative location. For proctored examinations, photo identification is required at the time of the test. Guidelines for selecting an acceptable proctor can be found on the Park University Website.

Other Information on proctored exams:

  • It will be the responsibility of the student to arrange for a proctor, by the 5th week of the term, who is accepted and approved by the course instructor.
  • Approval of proctors is the discretion of the Online instructor.
  • A proctor request form will be made available to you during the first week of class so that you can send your requested proctor to your instructor for approval.
  • Failure to take a final proctored exam (or submit your final project for some online graduate courses) will result in an automatic "F" grade.
  • Some Graduate Online courses may not require a proctored Final Examination.

 
Grading Rubric

The three most important grading criteria for your work will be breadth, depth, and application/synthesis of course concepts. For purposes of this course, the following definitions will apply to each of these terms:

  • Breadth (B): Refers to the "number" of chapter and lecture concepts that you apply to the homework questions, case discussions, and report.
  • Depth (D): Refers to the degree you provide "detailed" analyses to the homework questions, case discussions, and report.
  • Application/Synthesis (A): Refers to the chapter and lecture concepts and higher order thinking you "apply" to your homework questions, case discussions, and report. You can accomplish this by referencing page numbers from the text, concepts such as Porter's Five Force model, etc. and utilizing higher order thinking.

Please check in the Announcements area for specific grading rubrics for the homework, case studies, paper, and comments.

 
Academic Honesty

Academic Honesty

Academic integrity is the foundation of the academic community.  Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. 

Definitions

Academic dishonesty includes committing or the attempt to commit cheating, plagiarism, falsifying academic records, and other acts intentionally designed to provide unfair advantage to the students.

  • Cheating includes, but is not limited to, intentionally giving or receiving unauthorized aid or notes on examinations, papers, laboratory reports, exercises, projects, or class assignments which are intended to be individually completed.  Cheating also includes the unauthorized copying of tests or any other deceit or fraud related to the student's academic conduct.
  • Plagiarism involves the use of quotation without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignments (any portion of such) prepared by another person, or incorrect paraphrasing.
  • Falsifying academic records includes, but is not limited to, altering grades or other academic records.
  • Other acts that constitute academic dishonesty include:
    • Stealing, manipulating, or interfering with an academic work of another student or faculty member.
    • Collusion with other students on work to be completed by one student.
    • Lying to or deceiving a faculty member.

Procedure

In the event of alleged academic dishonesty, an Academic Dishonesty Incident Report will be submitted to an Online Academic Director who will then investigate the charge.  Students who engage in academic dishonesty are subject to a range of disciplinary actions, from a failing grade on the assignment or activity in question to expulsion from Park UniversityPark University's academic honesty policy and related procedures can be found in full in the 2004-2005 Park University Undergraduate and Graduate Catalogs.

 
Attendance

Professors are required to keep attendance records and report absences throughout the term. Excused absences can be granted by the instructor for medical reasons, school sponsored activities, and employment-related demands including temporary duty. The student is responsible for completing all missed work.  Any student failing to attend class for two consecutive weeks, without an approved excuse from their instructor, will be administratively withdrawn and notified via email that you have been withdrawn and a grade of "WH" will be recorded.

An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term.  PLEASE NOTE:  Recording of attendance is not equivalent to participation.  Participation grades will be assigned by each individual instructor according to the criteria in the Grading Policy section of the syllabus.

For more details on Park University on page 100 of the Park University Undergraduate Catalog or page 14 of the Park University Graduate Catalog.

 
Course Schedule

Week 1 (Date): What is Strategy and Why is it Important?  The Managerial Process of Crafting and Executing Strategy

  • Readings:

    • Text: Read Chapters 1 and 2

    • Lecture Notes/PPT Overview for week 1

     

  • On-Line Discussion Assignment: Post your responses to the questions in the Discussion Area thread titled "Week 1 -- Your Company". You may provide any other comments you wish. Also, please post your email address, along with a brief work and/or educational background to  the Introduction Area thread titled, "Introductions".

  • Homework: Based on your responses to the questions posed in the Discussion Area, please answer the following three questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 1: Homework  (1) Write a mission/vision statement for your company. (2) Develop two business strategies for your company.  (3) Describe the business model for your company.

  • Comments - 5 "quality" comments should be posted during this week.

 

Week 2 (Date): Analyzing a Company's External Environment

  • Readings:
    • Text: Read Chapter 3 and "Starbucks", page C-2.
    • Lecture Notes/PPT Overview for week 2

     

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 2 -- Starbucks". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 2: Homework (1) What is your 'brief' response to each of the seven questions posed on pages 47 and 48 with respect to your business and the industry your business will compete in?
  • Comments - 5 "quality" comments should be posted during this week.

 

Week 3 (Date): Analyzing a Company's Resources and Competitive Position and The Five Generic Competitive Strategies: Which One to Employ?

  • Readings:

    • Text: Read Chapters 4 and 5, and "Krispy Kreme Doughnuts", page C-245.

    • Lecture Notes/PPT Overview for week 3

     

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 3 -- Krispy Kreme Doughnuts". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 3: Homework. (1) With respect to your company, answer the five questions on page 87. (2) Of the five generic competitive strategies, which one would you choose for your company and why (Fig. 5-1, page 116)?

  • Comments - 5 "quality" comments should be posted during this week.

 

Week 4 (Date): Beyond Competitive Strategy: Other Important Strategy Choices

  • Readings:

    • Text: Read Chapter 6

    • Lecture Notes/PPT Overview for week 4

     

  • On-Line Discussion Assignment: None

  • Midterm Exam: I will post your mid-term in the discussion area - please check there!  You will need to email your responses to me by the end of the week.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 4: Homework. (1) Describe in detail, specific ways you will use the internet and internet technology to assist you with supply chain management and configure your company's value chains.

 

Week 5: Tailoring Strategy to Fit Specific Industry and Company Situations, and Diversification: Strategies for Managing a Group of businesses

  • Readings:

    • Text: Read Chapters 8 and 9, and "Harley Davidson", page C-376.

    • Lecture Notes/PPT Overview for week 5

     

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 5 -- "Harley Davidson". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 5: Homework. (1) Of the nine situations listed on page 203, what situation fits your particular business? Describe in detail, the strategy you will employ to effectively compete in the situation you selected. (2) Explain the difference between related and unrelated diversification. Which would you choose for your company?

  • Comments - 5 "quality" comments should be posted during this week.

 

Week 6: Tailoring Strategy to Fit Specific Industry and Company Situations, and Diversification: Strategies for Managing a Group of businesses

  • Readings:

    • Text: Read Chapters 10 and 11, and "Southwest Airlines", page C-636.

    • Lecture Notes/PPT Overview for week 6

     

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 5 -- "Southwest Airlines". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 6: Homework. (1) Using Fig.10.1, page 302 as a guideline, what specific actions for each of the five areas of social responsibility would you initiate for your company (Explain in detail). (2) Discuss each of the considerations in Fig. 11.3, page 329 as they relate to your company and successful strategy execution.

  • Comments - 5 "quality" comments should be posted during this week.

 

Week 7 (Date): Managing Internal Operations

  • Readings:

    • Text: Read Chapter 12

    • Lecture Notes/PPT Overview for week 7

     

  • On-Line Discussion Assignment: None

  • Report: Report: Your report -- Leadership -- Its Importance For Today's Organization is due the end of this week. See Course Requirements -- Report in the Syllabus, and my email message for instructions, etc.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 7: Homework. (1) What will be the most important issue to consider in terms of effective strategy implementation for your company? (2) What types of motivational practices and reward systems will you have for your employees?

 

Week 8 (Date): Corporate Culture and Leadership

  • Readings:

    • Text: Read Chapter 13

    • Lecture Notes/PPT Overview for week 8

     

  • On-Line Discussion Assignment: None

  • Final Exam: The final exam must be taken in person before the end of the this week at one of the Park University sites around the country or at an alternative location approved by the college where Park University sites are not available. It will be the responsibility of the student to arrange for a proctor who will be accepted and approved by the instructor. Park University site administrators or adjunct faculty are preferred, but K-12 school officials or senior personnel at the place of employment are usually acceptable. For the proctored examination, photo identification is required. A proctor information form will be provided.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 8: Homework.(1) How do you intend to build a strategy supportive culture for your company?

 
Student Resources

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.

Park University Online Bookstore - Select "Distance Learning - Graduate," or "Distance Learning Internet," and then click on the appropriate course code (ex. AC 201, PA 501) to see the list of required and optional texts for each course that you are enrolled in. 

Advising - Park University would like to assist you in achieving your educational goals. Your Campus Center Administrator can provide advising to you, please contact them for assistance.  If you need contact information for your Campus Center, click here.

Online Tutoring Services - Park University has arranged for Online students to receive five hours of free access to Online tutoring and academic support through Smarthinking. If you would like Online tutoring, please contact me to receive their recommendation and information on how to access the Online tutoring.

Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.

Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275).  To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.

Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024.