MK 630 Strategic Marketing Planning and Decision-Making
S1P 2006 MB
Associate Professor of Business Administration
Parkville Campus, MC30
MW 9:30-11:30am and 1:00-4:00pm; TR 8:30-9:30am
January 09-March 05
5:30 - 9:50 PM
Textbook: 1.Strategic Marketing, by David Cravens, 8th edition, McGraw-Hill
2.Marketing, Annual Editions 05/06
Textbooks can be purchased though the Parkville Bookstore
Course Description: The analysis, planning, implementation, and control of marketing programs designed to achieve the organizational objectives of potential consumers. Decision making in organizations dealing with consumer markets is provided. Important insights from the behavioral sciences are considered in light of decision objectives to develop capability in creation and management of consumer-oriented marketing campaigns.
Educational Philosophy: SYNOPSIS OF EDUCATIONAL PHILOSOPHY
The responsibilities and role of faculty are to (1) be a role model for your students and an excellent teacher possible. This means that Professor must have a foundation of basic knowledge and to be able to starve for the latest findings and theories in the areas of his/her expertise, to be able to prepare and deliver stimulating and informative lectures, for maintaining high standards, guiding and facilitating students learning process in any way necessary. Thus, a faculty member must be able to enhance free expression in and out of classroom toward the pursuit of learning.
KEY CHARACTERISTIC OF TEACHING PHILOSOPHY
• Facilitator: be able to assist students to develop interest in the subject matter
• High Standards: always expect more from students. If students are performing under standards, they will need a particular attention from their faculty to help them raise their level of confidence.
• Knowledge of the Subject Matter: an excellent faculty must always be prepared before delivering lectures. This means reading a wide variety of material and use the knowledge acquired to always improve lecture delivery.
• Enthusiasm: show passion and enthusiasm about the subject matter to students.
• Genuine Concern for Students: care about your students and their class performance.
• Intrinsic Satisfaction with Teaching: an excellent faculty should always be exhausted and pleased at the end of his/her class.
My classroom philosophy is strongly centered on mutual respect between Professor and Students. I highly believe that classroom environment should be friendly and enjoyable to enhance attractive learning conditions. Students and Professor should enjoy a cooperative and collaborative relationship based on exchange of information and knowledge that are mutually beneficial. This approach is a remarkable opportunity to help students develop and form their opinions freely in friendly and agreeable atmosphere. In this context, I often think of myself as a mentor, coach, and facilitator, constantly stimulating, challenging and appreciating the achievement of my students. In this role, I am proud and fortunate to be able to contribute to the academic and professional growth of my students.
Instructor Learning Outcomes
Grading: Group Project 100
Two written Assignments 200
Two oral Presentations(Cases) 50(25pts each)
Two Chapters'presentations 50 (25pts each)
Late Submission of Course Materials: Unless approved by the instructor, late assignments will be rejected and a grade of “F” will be assigned.
Classroom Rules of Conduct:
Students are required to be on time and to attend all class meetings. In addition, any student who misses three classes, regardless of whether or note the absence is excused will be administratively withdrawn. All the written assignments and class presentations must be done professionally.
WRITING ASSIGNMENTS #1 (to be turned in: due on January 30. at 5:30pm CST)
1. Case from Text Book – Case 1-1
after reading Nokia Case., answer the following question(s):
Question#1: Analyze Nokia's distinctive capabilities for competing in its product markets
2.-Article from Annual Editions Marketing (05/06)
Question#2: Summarize the article-01 (from Annual Editions Marketing 05/06): The Next 25 years. By Alison Stein Wellner.
Students must type (double-spaced) using word attachment. Summarize the article, do not explain it.
Article 04, Brand Killers: Sample summary: The author describes the growing popularity of store-brand products, which in many cases are not only able to compete with national brands in terms of price, but may be of higher quality as well. Boyle discusses the strategies national names are adopting in order to survive.
ASSIGNMENTS #2 (due on February 13, at 5:30pm CST). To be turned in.
Case from text Book – CASE 1–2: CHARLES SCHWAB CORP.
Answer the following question(s) regarding Charles Schwab Corp.
Question#1: Discuss the underlying logic of Schwab's strategy to target affluent clients
Article from Annual Editions Marketing 05/06
Question#2: Summarize the article-05 (from Annual Editions: Marketing 05/06): Pitching it to Kids. By Daren Fonda
Always remember: do not explain the article but summarize it. Your opinion is not needed.
Students must type (double-spaced) using word attachment.
Final Project. Business Plan (due on February 27, at 7:00amCST). Students must type (single-spaced)
Your Start up Business Plan
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2005-2006 Graduate Catalog Page 20-22
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Graduate Catalog Page 20-22
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2005-2006 Graduate Catalog Page 23-24
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .