AR428 Graphic Design Portfolio

for SP 2008

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Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


AR 428 Graphic Design Portfolio


SP 2008 HOZ


King, David


Assistant Professor of Graphic Design

Office Location


Office Hours

M+F: 10AM-11AM; 5M-6PM; W:4:30-6:30

Daytime Phone



Class Days


Class Time


Credit Hours


There is no required text for the course however I will recommend articles or books for you to read or acquire, throughout the course. It is very important to expose yourself to as many examples of successful graphic design solutions as you can and start to assemble your own design reference library.

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
This course offers and intense investigation of the design of ones portfolio including marketing techniques, format, binding, layout and reproduction. The second half of the course concentrates on training to develop effective graphic design interfaces for Web page design. Students combine text, images, sound and interactivity to Web presentations. Prerequisite: AR 418 1:5:3

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Independent, guided study in portfolio preparation and presentation and consumer brand development.

Educational Philosophy:
Graphic designers are employed to communicate information visually and creatively. This process involves learning to synthesize information and evolving strategies for presenting information clearly, efficiently, appropriately and in a visually compelling manner.

Learning Outcomes:
  Core Learning Outcomes

  1. Compose a professional design portfolio, which includes digital/print versions, and resume.
  2. Design and construct a compact and thorough system for packaging ones print portfolio, which includes the individual's life time projects as a student
  3. Identify a personal design style and be able to articulate its qualities in accepted design vocabulary.
  4. Use the Internet and other media as a job search and research tool.

  Instructor Learning Outcomes
  1. create a schedule and learn time allocation skills
  2. analyze, select and prepare samples of your graphic design skills and package these into a
  3. develop a system of packaging for a new consumer product brand
  4. develop professional interview skills
  5. develop professional presentation skills
Core Assessment:

Class Assessment:
There will be no tests or quizzes.

Your final grade will be determined by my evaluation of your work which will include the quality of your solution and your full, professional participation in the process.

The project will be evaluated according to the following criteria:
        – Was the problem critically analyzed before beginning ideation?
        – Were objectives and priorities formulated prior to executing your design?
        – Did you produce an original, creative solution to the problem?
        – Did you "push the envelope" or settle for a safe solution? Remember, no omelet has ever been made without                 breaking some eggs.
        – Did you produce a sufficient number of thumbnails sketches to thoroughly explore alternative solutions?
        – Does your project display a high level of craftsmanship? Even the best ideas can fail to convince if they are                         obscured by bad craftsmanship or a presentation.
        – Did you follow the exercise instructions?
        – Did you complete the exercise and submit it by the due date?

        Class Participation will be evaluated according to the following criteria:
        – Do you participate fully in the development of materials?
        – Do you display an enthusiasm about the course material?
        – Are you able to verbally communicate visual concepts with clarity and correct terminology?

Late Submission of Course Materials:
A project brief will be handed out at the beginning of the project. The brief will explain the goal and the requirements of the project, the media to be used, the method of presentation and the project due date.  Project deadlines are a fact of life for graphic designers. It is crucial to your success as a designer that you learn to organize and budget your time wisely to make certain that you allow enough time to complete your project by the due date. Finished projects are due at the beginning of class on the date that they are due. Any projects or assignments not handed in at the beginning of class will be considered late. Late projects will automatically be lowered by 1 letter grade (for example, from an a to b) for each day that the project is late. Missing a critique will result in your project being lowered one grade.

Classroom Rules of Conduct:
You are expected to actively participate in all discussions and critiques.

Critiques are investigative forums where we will examine the successes and failures of your content and your presentation.  Be prepared to respond to my questions about your work and to explain why your design is an effective solution. Do not feel intimidated or persecuted; being able to effectively defend your solution and evaluate the work of others is a critical skill that you must develop. 

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2007-2008 Undergraduate Catalog Page 85-86
It is expected that the work that you do for this class will be your own. Plagiarism is the act of representing someone else's words or ideas or images as your own. Plagiarism is the most serious academic offense that you can commit and will not be tolerated. Committing plagiarism will result in a failing grade for the project and possible failure in the course.

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2007-2008 Undergraduate Catalog Page 85

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment.
  3. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  4. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  5. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  6. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  7. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2007-2008 Undergraduate Catalog Page 87-88

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:1/24/2008 5:54:37 PM