AR 314 History of Graphic Design
FA 2008 HO
Assistant Professor of Graphic design
M&F: 10:00–11:00; 4:30–5:30, by appointment
11:00 - 12:15 PM
Textbook: Megg’s History of Graphic Design, 4th Edition, Phillip Meggs Wiley 2006
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Educational Philosophy: Graphic designers are employed to communicate information visually and creatively. This involves learning to synthesize information and evolving strategies for presenting information clearly, efficiently and in a visually compelling and appropriate fashion.
Learning Outcomes: Core Learning Outcomes
Class Assessment: Projects will be evaluated according to the following criteria:
– was the problem critically analyzed before beginning ideation?
– were objectives and priorities formulated prior to executing your design?
– did you produce an original, creative solution to the problem?
– did you "push the envelope" or settle for a safe solution? No omelet has ever
been made without breaking some eggs.
– did you produce a sufficient number of thumbnails sketches to thoroughly explore alternative solutions?
– does your project display a high level of craftsmanship? Even the best ideas can fail to convince if they are obscured by bad craftsmanship or a presentation.
– did you follow the exercise instructions?
– did you complete the exercise and submit it by the due date?
Grading: Your final grade will be determined by my evaluation of your work which will include:
– an average of all your graded projects
– your class participation and attitude
– your attendance and punctuality
"A" work is consistently excellent in concept, execution and presentation and consistently exceeds the requirements of the project. Classroom and critique participation is persistent, positive, thoughtful and professional.
"B" work is consistently good in concept, execution and presentation. Classroom and critique participation are positive and professional.
"C" work is adequate and meets the minimum standard for concept, execution and presentation. Classroom and critique participation are minimally adequate.
"D" work is inadequate and does not meet the minimum standard for acceptable concept, execution and presentation. Little or no participation in classroom discussion or critiques.
"F" work is completely unsatisfactory in regard to concept, execution, presentation and participation.
Late Submission of Course Materials: Project deadlines are a fact of life for graphic designers. It is crucial to your success as a designer that you learn to organize and budget your time wisely to make certain that you allow enough time to complete your project by the due date. Finished projects are due at the beginning of class on the date that they are due. Any projects or assignments not handed in at the beginning of class will be considered late. Late projects will automatically be lowered by 1 letter grade (for example, from an A to a B) for each day that the project is late. Missing a critique will result in your project being lowered one grade.
Classroom Rules of Conduct: You are expected to actively participate in all lectures, discussions and critiques. When I am not lecturing, you are expected to work on your current project during class so that you can benefit from interaction with your peers and with me. It is beneficial for you to communicate with your classmates during the design process as this interchange of ideas often leads to better design solutions.
Critiques are informal forums where you will ask questions, offer observations and constructive criticism about your classmates’ work in a constructive and professional manner. There will be a critique of most projects on the day the project is due, starting promptly at the beginning of class. In the critique, you are expected to question your fellow students as to their concept, design and presentation. Be prepared to respond to their questions and mine about your work and to explain why your design is an effective solution. Do not feel intimidated or persecuted; being able to effectively defend your solution and evaluate the work of others is a critical skill that you must develop. You will always treat others respectfully and professionally.
Course Topic/Dates/Assignments: A project brief will be handed out at the beginning of each new project. The brief will explain the goal and the requirements of the project, the media to be used, the method of presentation and the project due date.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87- - -
It is expected that the work that you do for this class will be your own. Plagiarism is the act of representing someone else's words or ideas or images as your own.
Plagiarism is the most serious academic offense that you can commit and will not be tolerated.
Committing plagiarism will result in a failing grade for the project and potential failure in the course. If you suspect that some one has plagiarized, please contact me outside of class.
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90I strongly suggest that you attend all classes. I will take role each class period and absence from class will be noted and viewed as a factor in the relative success of your work for the class. Arriving after class has begun and/or leaving before class has been dismissed is disruptive and disrespectful of me and of your fellow students. Please arrive at class on time. Legitimate absences include a death in the family, religious observance in your faith, actual illness, jury duty and so forth. You will be responsible for any information or instructions missed as a result of absences or tardiness including your project due dates.
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:7/28/2008 1:26:53 PM