AR329 Typography

for FA 2008

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


AR 329 Typography


FA 2008 HO


King, David


Assistant Professor of Graphic design

Office Location

MA 800

Office Hours

M&F: 10-11 and 4:30-5:30, by appointment

Daytime Phone



Class Days


Class Time

1:50 - 4:30 PM

Credit Hours


- Exploring Typography   Tova Rabinowitz   Thomson Delmar Learning   2006
- Typography Workbook   Timothy Samara   Rockport Publishers   2004

Additional Resources:

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Course Description:
An introduction to the fundamentals of typography and the study of letterforms that builds on the work of previous graphics classes. Progressive assignments develop hand drawing skills and craftsmanship while addressing problems of increasing complexity. Both historical and contemporary type are explored and type is considered both as visual form and visible language. 1:5:3


This course introduces typography as a problem solving skill used to communicate information visually and creatively to an audience. You will learn conceptual and practical fundamentals of successful typography by participating in lectures, class discussions, critiques and by completing the assigned exercises.

Educational Philosophy:
Graphic designers are employed to communicate information visually and creatively. This involves learning to synthesize information and evolving strategies for presenting information clearly, efficiently and in a visually compelling and appropriate fashion.

Learning Outcomes:
  Core Learning Outcomes

  1. Conceptualize and produce original letterforms.
  2. Use hardware and software for drawing and printing.
  3. Discuss type as both information and visual content.
  4. Describe the attributes of type using appropriate vocabulary.
  5. Explain some of the historically significant changes in typographic design and the evolution of letterforms.
  6. Critically examine and discuss finished work.

  Instructor Learning Outcomes
  1. learn and practice the creative process as it applies to solving graphic design problems
  2. learn how to successfully communicate concepts and information visually
  3. learn how to develop consistent, successful strategies for solving problems
  4. develop analytical skills and learn how to verbally communicate visual concepts
  5. learn the psychological rules of organizing space for maximum clarity & impact
  6. develop skill in the recognition, creation and use of successful typography
  7. learn how to construct visual metaphors
  8. learn craft and presentation skills
  9. develop critical thinking skills
  10. learn to see
Core Assessment:

Class Assessment:
Projects will be evaluated according to the following criteria:
– was the problem critically analyzed before beginning ideation?
– were objectives and priorities formulated prior to executing your design?
– did you produce an original, creative solution to the problem?
– did you "push the envelope" or settle for a safe solution? No omelet has ever been made without breaking                    some eggs.
– did you produce a sufficient number of thumbnails sketches to thoroughly explore alternative solutions?
– does your project display a high level of craftsmanship? Even the best ideas can fail to convince if they are                         obscured by bad craftsmanship or a presentation.
– did you follow the exercise instructions?
– did you complete the exercise and submit it by the due date?

Your final grade will be determined by my evaluation of your work which will include:
– an average of all your graded projects
– your class participation and attitude
– your attendance and punctuality

"A" work is consistently excellent in concept, execution and presentation and consistently exceeds the requirements of the project. Classroom and critique participation is persistent, positive, thoughtful and professional.

"B" work is consistently good in concept, execution and presentation. Classroom and critique participation are positive and professional.

"C" work is adequate and meets the minimum standard for concept, execution and presentation. Classroom and critique participation are minimally adequate.

"D" work is inadequate and does not meet the minimum standard for acceptable concept, execution and presentation. Little or no participation in classroom discussion or critiques.

"F" work is completely unsatisfactory in regard to concept, execution, presentation and participation.

Late Submission of Course Materials:
Project deadlines are a fact of life for graphic designers. It is crucial to your success as a designer that you learn to organize and budget your time wisely to make certain that you allow enough time to complete your project by the due date. Finished projects are due at the beginning of class on the date that they are due. Any projects or assignments not handed in at the beginning of class will be considered late. Late projects will automatically be lowered by 1 letter grade (for example, from an A to a B) for each day that the project is late. Missing a critique will result in your project being lowered one grade.

Classroom Rules of Conduct:
You are expected to actively participate in all lectures, discussions and critiques. When I am not lecturing, you are expected to work on your current project during class so that you can benefit from interaction with your peers and with me. It is beneficial for you to communicate with your classmates during the design process as this interchange of ideas often leads to better design solutions. Critiques are informal forums where you will ask questions, offer observations and constructive criticism about your classmates’ work in a constructive and professional manner. There will be a critique of most projects on the day the project is due, starting promptly at the beginning of class. In the critique, you are expected to question your fellow students as to their concept, design and presentation. Be prepared to respond to their questions and mine about your work and to explain why your design is an effective solution. Do not feel intimidated or persecuted; being able to effectively defend your solution and evaluate the work of others is a critical skill that you must develop. You will always treat others respectfully and professionally.

Course Topic/Dates/Assignments:
A project brief will be handed out at the beginning of each new project. The brief will explain the goal and the requirements of the project, the media to be used, the method of presentation and the project due date.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
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It is expected that the work that you do for this class will be your own. Plagiarism is the act of representing someone else's words or ideas or images as your own.

Plagiarism is the most serious academic offense that you can commit and will not be tolerated.

Committing plagiarism will result in a failing grade for the project and pos- sible failure in the course. If you suspect that some one has plagiarized, please contact me outside of class.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2008-2009 Undergraduate Catalog Page 89-90
I strongly suggest that you attend all classes. I will take role each class period and absence from class will be noted and viewed as a factor in the relative success of your work for the class. Arriving after class has begun and/or leaving before class has been dismissed is disruptive and disrespectful of me of your fellow students. Please arrive at class on time. Legitimate absences include a death in the family, religious observance in your faith, actual illness, jury duty and so forth. You will be responsible for any information or instructions missed as a result of absences or tardiness including your project due dates.

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:7/28/2008 1:30:56 PM