MK 380 Advertising
FA 2008 HO
Lutz, Andrew J.
Senior Adjunct Faculty
BSBA Kansas State University 1981MBA Avila University 1992
30 minutes prior to class
11:00 - 12:15 PM
Textbook: Advertising & IMC; 2nd edition; McGraw-Hill; Duncan; 2005 ISBN# 0-07-253774-4
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
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Educational Philosophy: The instructor believes that the interaction between the student and the instructor is an integral part of the education process. The course is lecture driven, but interaction and discussion are important elements of the class. In addition to taking exams, the student will interact, discuss, and present an advertising project to the class. Quizzes and an out of class assignment will also be given. The student is expected to attend class on a regular basis, as attendance and class participation are both part of the grade assessment.
Learning Outcomes: Core Learning Outcomes
Link to Class RubricClass Assessment: The student will take two closed book, closed note exams. In addition, the student will write and present an advertising plan to the class. In addition, quizzes, an out of class assignment, attendance and class participation will be part of the grade assessment. Ten points will be subtracted for each class absence, regardless of whether or not the absence is an excused absence. Attendance will be taken once per class meeting; approximately ten minutes after the class begins.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
Classroom Rules of Conduct: No one is allowed in the classroom unless they are enrolled in the class !!
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:7/30/2008 6:21:00 PM