MK455 Promotional Policies & Strat

for F2J 2008

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


MK 455 Promotional Policies & Strat


F2J 2008 DN


Reynolds, David K.


Senior Adjunct Instructor


Master of Arts

Daytime Phone


Other Phone


E-Mail (use this one)

Semester Dates

10-20-2008 to 12-14-2008

Class Days


Class Time

5:30 - 9:50 PM


MK 351

Credit Hours



Advertising and Integrated Brand Promotion, O'Guinn, Allen, Semenik
South-Western, CENGAGE Learning, 5th Edition, 2009

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
MK455 Promotional Policies and Strategies: A study of the specific role of the various promotional mix elements in relation to the overall marketing strategy. Prerequisite: MK351. 3:0:3

Class Assessment:
The course will consist of two main examinations (mid-term and final),  weekly quizzes related to homework assignments, classroom projects, and presentations.


here will be 1000 points available for this course.  The points will be broken down as follows:
Weekly classroom projects:                       250 points
Mid-Term Exam:                                       200 points
Project presentation:                                    50 points
Final Exam:                                                300 points
Weekly homework and quizzes:                  200 points 
TOTAL:                                                    1000 points               

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.

Late Submission of Course Materials:
Unless approved prior to class, late assignments will receive a maximum of 50% of the points available.  Assignments more than 48 hours late will receive no credit. 

Course Topic/Dates/Assignments:

WEEK ONE:         Chapters 1, 2, 3
WEEK TWO:         Chapter 4, 5, 6
                               In-class project
WEEK THREE:      Chapters 7, 8, 9
WEEK FOUR:        Mid-Term Exam Chapters 1 thru 9
WEEK FIVE:          Chapters 10, 11, 12
WEEK SIX:            Chapters 13, 14, 15, 16
WEEK SEVEN:      Chapters 17, 18
WEEK EIGHT:       Chapters 19, 20
                                Final Exam Chapters 1 thru 20

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2008-2009 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:9/30/2008 8:34:01 PM