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MK 351 Principles of Marketing
Flowers, Linda A.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MK 351 DL Principles of Marketing

Semester

U1T 2009 DL

Faculty

Dr. Ray Everett

Title

Senior Professor

Degrees/Certificates

Doctor of Business Administration
Master of Arts / Master of Science / Master of Public Administration
Bachelor of Arts

Office Location

Tucson, AZ and Salem, OR (and online)

Office Hours

Online and by telephone appointment

Daytime Phone

Available by appointment

E-Mail

Ray.Everett@park.edu

Semester Dates

June 1 to July 26, 2009

Class Days

Online

Class Time

Online

Credit Hours

3


Textbook:
Perreault,Jr., William, Joseph Cannon, and Jerome McCarthy.  Basic Marketing: A Marketing Strategy Planning Approach. 16th ed. NY: McGraw-Hill Irwin, 2008.  ISBN:  978-0-07-352980-6 (Do not use an International or earlier version)

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
MK351 Principles of Marketing: Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management. 3:0:3

Educational Philosophy:

As an upper-division university level course, it expects and requires individual, self-motivated, critical thinking from adult students.  Your professor believes in giving detail attention to each student with constant feedback so that the student clearly understands and succeeds in the course if it is seriously approached. This process mandates individual initiative and application to the study of the subject materials and the learning from mistakes made during the process.  To assist with progress, the professor believes in being closely attuned to each student's activities daily and is readily available via course postings, email, or telephone.

However, success demands an intellectual effort of initiative and self-discipline in studying the text, lectures, and power points, learning how to analyze business cases, taking two examinations, performing all assignments, and participating in discussions. Students MUST exercise self-discipline and must have all work turned in on time just as they would be required to do if their where the marketing manager.
 

The four basic goals of this course are to provide you with:
> A overall introduction to marketing concepts,
> An understanding of the role of marketing in society and in business,
> An understanding of the factors that influence marketing decisions, and
> The development of an insight regarding product, price, promotion, and location that support a target market.

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the importance of the marketing mix.
  2. Describe and analyze the marketing management functions.
  3. Explain the elements of a marketing plan.
  4. Describe the stages of the product life cycle.
  5. Explain and analyze the advantages and disadvantages of entering international markets.
  6. Explain the impact of e-commerce on the marketing functions.


Core Assessment:

A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.

Link to Class Rubric

Class Assessment:

A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.

Grading:

Each week no later than the following Tuesday, your professor will provide grades for the assignments completed during the previous week with feedback in the Gradebook. Course grades will be based on a weighted composite of performance evaluations in the areas contained in the following table: (Note:  All work will be graded with respect to O, B, D, A, and C, and the grading rubrics that have been provided herein.)

            Assignment

Points

Grade %

Due Date

Homework (chapter questions and Internet Exercises in weeks 1 - 6) (See Course Requirements)

180

18%

Weeks 1 thru 6

Homework  (due by Wednesday – 10% penalty each day afterwards)

50

5%

Week 7 (due Wed.)

Discussion (Six mini cases)

   180

18%

Weeks 1 thru 6

Peer Responses  (max of 5 pts in wks 1-6)

30

3%

Weeks 1 thru 6

Report #1 (See Course Requirements)

50

5%

Week 3

Report #2 (due by Thursday – 10% penalty each day afterwards)

 80

8%

Week 7 (10 ex pt if earlier than Wk 7)

Midterm Exam

    70

7%

Week 4

Comprehensive Final Exam

300

30%

Week 8

Participation (all activities, requirements, attentiveness, application, and cooperation)

60

6%

Accumulative for all wks, available wk 8

Total

1000

100%


Extra Points in Discussion: optional Observation & Application - requires Friday completion

35 extra pts

   100%



Grading Scale

A =  900 -- 1000 points      B =  800 -- 899 points          C =  700 -- 799 points  
D =  600 -- 699 points        F =  < 600 points

Every assignment completed will receive feedback from this professor. Students must read all of the feedback posted in order to improve from week to week. A most important part of the grading criteria for work completed is the feedback evaluation of overall quality (O), breadth (B), depth (D), application/synthesis (A), and citations (C) of course concepts. Points received within these criteria will allow students to assess problems and needed improvement needed, if any. For purposes of this course, the following definitions will apply to each of these terms:

  • Overall (O): Refers to the overall "quality" of the assignment.
  • Breadth (B): Refers to the "number" of concepts from within the chapters and lectures that are applied to the Homework, Discussion, and Reports.  This has to do with the relationships to marketing principles used.
  • Depth (D): Refers to the degree of "detailed" analysis applied to the Homework, Discussion, and Reports.
  • Application/Synthesis (A): Refers to the higher order of critical thinking "applied" to chapter and lecture concepts in the Homework, Discussion, and Reports.
  • References with Citations (C): Refers to reference citations used (items and page numbers) that relate to the marketing lessons studied and applied and correspond to (B) area as well. (References and citations are required in every single assignment without fail.)

IMPORTANT!!  The grade for each posting will be determined not only by the "O-B-D-A-C" for the assignments, but also by the general quality of the work. Therefore the points may be more or less than the total of the criteria items as indicated above. One other criterion is that improvement is to be made in assignments each week to receive the same points and previously achieved. You are to also make Peer Responses to two or more Discussion postings by other students by adding information that assist understanding in Week 1 through Week 6.  More Peer Responses and references with citations are encouraged for a maximum score.  A posting that just states “I agree” or “good job” will receive no points, however, as comments must add something new or critical thinking logic to the post. This assignment is worth up to five participation points per week if additional data or critical thinking has been added.

And again!  For all assignments, your professor will post evaluative feedback in the Gradebook or Dropbox.  Students must access these evaluations in order to improve each week, a course requirement. And reading the feedbacks is an assignment of its own as well which effect Participation Points.

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.

Late Submission of Course Materials:

Each class week is defined as the period of time between Monday at 12:00 am and Sunday 11:59 pm (MST).  All assignments scheduled during a class week must be completed and successfully submitted by the deadline within each assignment week and no extension will be issued except as described below.  The weekly case analysis in Discussion must be posted no later than Friday midnight (MST); the Week 7 Homework and Report No. 2 is to be posted by Wednesday of that week, and the optional Observation and Application in weeks 1 through 7 is due by Friday midnight (MST) if it is worked.  Do not post anything after these deadlines as the opportunity to receive credit will have passed.

Work that is late will only be accepted as a result of (1.) an emergency that is beyond the control of the student and (2.) with advance approval and acknowledgment from the professor.  A request to complete late work must be submitted in advance and must be based on a clear bona fide emergency situation
with verification.  Any event that is within the control of the student will not be approved, such as "my car broke down," or "I had to go to work unexpectedly," or "I was sick," or "my computer or internet connection wasn’t working," etc.  Further, late completions will not be approved if a student could have done the work earlier in the week but waited until the last day and then ran into an emergency situation or Park online was too busy on Sunday night, or the Internet connection went down or the computer stopped working, etc.  Therefore, early completions are highly encouraged. However, with a valid and verifiable emergency, there will still be a 10% late penalty deduction regardless of the approved reason.  There will be no score for late work without advanced emergency approval from the professor.  Please do not wait until the last day for submission and chance an unforeseen circumstance.  Running out of time has nothing to do with being busy, as everyone is busy.  It almost always has to do with setting priorities and exercising self-discipline.

Classroom Rules of Conduct:

Rules:

1.   Self-discipline is extremely important and necessary in this online course. Students are expected to devote a minimum of five hours per week performing in the course, and a minimum of two hours per week must be online within the course threads. This is the same amount as would be spent in a physical classroom. (The professor has access to the time students spend in each area of the course and will check it regularly.)

2.   The Dropbox area is strictly limited to submitting assignments and receiving professor feedback.  The Dropbox is not to be used for private communications, including messages to the professor.  Send personal messages to the professor via email and not in the Dropbox.

3.   Courtesy and online netiquette MUST be used in all communications, private and/or public.  Profanity, crude, ugly or disrespectful language will result heavily loss of Participation Points and potential disciplinary actions.  (The professor reserves the right to delete or modify any posting that violates this instruction or any other Park University Student Code of Conduct.)

4.   Students must always place their name and subject of the posting at the top of all messages and assignments, including postings in Discussions, Peer Responses, and attachments to the Dropbox.  Submissions without this identification will not be graded.  All assignments are filed in a folder for each student so each submission must be identified.

5.   The grading criteria includes the requirement that improvement and progress in assignments be made each week. There must be some improvement made in order to achieve the same or increased grade points as previously achieved on a particular assignment.

6.   Emails sent to the professor must have the course number and the subject of the email in the "Subject" line of every email.  For example: "SUBJECT:  MK351 – question about..."  Do not just click “Reply” and send an email without this proper information even if that has been a long time habit.

7.   Students will normally submit Homework, Reports, and the Midterm Exams as files uploaded to the computer and routed to the professor as an attachment in the Dropbox.  Do not post assignments in the “Comment” area of the Dropbox.

8.   Students are required to read and follow the feedback from the professor for every assignment. Not following improvements offered in feedbacks will result in addition reduction of points.  Reading each assignment’s feedback is an assignment of its own that will affect Participation Points.

9.   Announcements are posted regularly to keep students informed of changes and emphasis and must be read or reviewed every time the course is entered.

10. Emails must be read daily either in Park PirateMail or by having them forwarded to your personal email account. Your professor will communicate via announcements, feedbacks, emails, and telephone calls.

11. Any student who wishes to be considered for an “Incomplete” grade must request it before the end of the term, have completed all assignment with a “C” average or higher at the time of the request.  An “Incomplete” is not a right, is rare, and must be as a result of extraordinary circumstances beyond the control of the student, and with third-party documentation.

12. Every assignment must include references with citations to assigned lessons studied and/or marketing principles in the Internet Exercises.  This includes Homework, Discussions, Reports, optional O&A, if worked, etc. The citations are to be within the body of the assignment, not at the end of paragraphs, and in the correct format.  All citations must be in parentheses to be recognized as such by the reader, and those from the textbook are to only have the word “text” and the page numbers, e.g., (text p.56).

NOTE: It is recommended that students keep electronic copies of all materials submitted in the course until after the end of the term. When posting responses in the course or the Dropbox, please confirm that the thread responses have actually been posted after they are submitted.  You can verify that it has been sent by observing the “Outbox.”

Course Topic/Dates/Assignments:

FOR ALL WEEKS:

Discussion Assignments: This assignment is a case analysis and is the same for weeks one through six. Each of those six weeks, there must be at least 200 words in the Discussion posting to meet the definition of being minimally thorough and it must include references and citations to assigned lessons. The analysis must be posted no later than Friday for credit.  Peer Responses: Then students are to provide two or more substantive Peer Responses (comments) to other student postings in weeks 1 through 6.  These must add to the understanding, provide additional data with critical thinking and not just a perfunctory posting.  The Peer Responses do not have any length or reference requirements, though references are highly encouraged.

Homework Assignments: This assignment has the same requirements for weeks one through six. In each of those six weeks, there will be two Chapter Questions and the two Internet Exercises. In those first six weeks, there must be at least 200 words in each answer to meet the definition of being minimally thorough, and each answer, including the Internet Exercises, must include references and citations in correct format to marketing lessons and principles. In Week 7, the Homework is to be worked and posted first by Wednesday and the Report No. 2 is to be posted by Thursday of this week. Week 7 Homework is a study of important areas within the links in one comprehensive Internet website, and it must be a minimum of 1600 words in length for eight links evaluated.  It will assist in preparing the Week 7 Report No. 2 which also must be at least 1600 words with reference citations.  Both of these assignments may be attached to the Dropbox any time between Week 4 and the Week 7 deadlines for extra points if both are received prior to the start of Week 7.  There will be a 10% penalty assessed for each day that either of these assignments is received after their due dates.

Optional Observation and Application: This is strictly an optional assignment. It can be worked for one to five extra points in weeks 1 through seven. If students decide to work this assignment it must be completed no later than Friday midnight of each week for credit. The optional O & A is located as a “topic” within each weekly Discussion thread.  Just highlight the topic and click on “Go.”

NOTE FOR EMPHASIS:  Each assignment every week must include answers that relate directly to the weekly text readings with citations that identify where the relationship is located. A reference to the location of the question or case itself is not a relationship to marketing lessons. Citations are to be included within the body of the answer to where the reference relates and not at the end of a paragraph or page. The citation that refers to the textbook need only have the following type insertion: (test, p. 42). This applies to every week though it will not be repeated every week within the syllabus.  So, understand the correct format which must be in parenthesis with only the words “text” and the page numbers that are applicable, e.g., “(text, p 45)”


Week 1:  Marketing's Value to Consumers, Firms and Society, and Marketing Strategy Planning

Readings:

  • Text: Read Chapters 1 and 2
  • Lecture Notes/PPT Overviews for Week 1

Discussion Assignment: Read McDonald's "Seniors" Restaurant, page 676, and post a case analysis to the questions at the end of the case in Discussion under Week 1 Home area. The primary posting is due no later than Friday each week. Peer Responses:  There are to be at least two comments to the analyses posted by others.

Homework:  Answer the two Chapter Questions and the two Internet Exercises listed in this week’s Homework assignment and attach them to the Dropbox as one document by clicking on the Dropbox tab at the top of the course frame and choosing Week 1: Homework (D-box).

First Assignment and Introductions: A First Assignment is included under the Course Homepage that requests an email be sent to the professor with personal information and also to post the answers to personal data for classmates in the Introduction thread by the end of Week 1. These activities, as are all others, count toward Participation Points in the course.

Optional Observation and Application: This is an optional assignment that can be completed no later than Friday midnight for extra points.


Week 2:  Focusing Marketing Strategy with Segmentation and Positioning, and Evaluating Opportunities in the Changing Marketing Environment

Readings:

  • Text: Read Chapters 3 and 4
  • Lecture Notes/PPT Overviews for Week 2

Discussion Assignment: Read Sleepy Inn Motel, page 682, and post a response to the questions at the end of the case in Discussion under Week 2 Homepage area. Then provide substantive peer responses to posting from other students.

Homework:  Answer the two Chapter Questions and the two Internet Exercises listed in this week’s Homework assignment and attach them to the Dropbox as one document in Week 2: Homework (D-box).

Optional Observation and Application: This is an optional assignment that can be completed no later than Friday midnight for extra points.

Proctor Form: The proctor form will be available this week for students to complete and email to their selected proctor. NOTE: It is each student’s responsibility to ensure that a proctor completes the proctor form and submits it correctly so that all parties receive a copy of no later than Week 5 and earlier is encouraged.


NOTE AGAIN:  Each assignment must include answers that relate directly to the weekly text readings and/or lectures in the homepage units with citations that identify where the relationship in located. 


Week 3: Demographic and Behavioral Dimensions of Global Consumer Markets

Readings:  

  • Text: Read Chapters 5 and 6
  • Lecture Notes/PPT Overviews for Week 3

Discussion Assignment: Read Fulton's Ice Land, page 684, and post a response to the questions at the end of the case in Discussion under Week 3 Home area. Then provide substantive peer responses to posting from other students.

Report No. 1: Report No. 1 is due the end of this Week 3. The instructions will be posted in Week 3 Homepages and in Doc Sharing.  It is to be in two parts with the first being a summary of your research of a company based on its web page, and the second part being an idea for the creation of your own hypothetical company.  The data relating to your own hypothetical company will be used as Part 1 in Report No. 2 due in Week 7 also so it needs to be well thought out. Your report should be separate into two main headings:

          The First Heading, titled: A Report on the Product/Services/Promotional Strategies Offered by XYZ Company (select any company of your choice to report about and use that company's name instead of XYZ Company).           

The Second Heading, titled: My Own Company: AJAX COMPANY (Ajax being the name of your company).

Homework: Answer the two Chapter Questions and the two Internet Exercises listed in this week’s Homework assignment and attach them to the Dropbox at Week 3: Homework (D-box).


Week 4: Business and Organizational Customers and Their Buying Behavior And Improving Decisions With Marketing Information 

Readings:  

  • Text: Read Chapters 7 and 8
  • Lecture Notes/PPT Overviews for Week 4

Discussion Assignment: Read Healthy Water, Inc., page 690, and post a response to the questions at the end of the case in Discussion under Week 4 Home area. Then provide substantive peer responses to posting from other students.

Homework:  Answer the two Chapter Questions and the two Internet Exercises listed in this week’s Homework assignment and attach them to the Dropbox at Week 4: Homework (D-box).

Midterm Exam: Check the Exam Folder under Week 4 for the exam information. After completing it, please submit it to the Dropbox -- Week 4: Midterm Exam.

NOTE:  Each assignment must include answers that relate directly to the weekly text readings with citations that identify where the relationship in located. 


Week 5: Elements of Product Planning and Product Management

Readings:  

  • Text: Read Chapters 9 and 10
  • Lecture Notes/PPT Overviews for Week 5

Discussion Assignment: Read Digital Depot, page 688, and post a response to the questions at the end of the case in Discussion under Week 5 Home area. Then provide substantive peer responses to posting from other students.

Homework: Answer the two Chapter Questions and the two Internet Exercises listed in this week’s Homework assignment and attach them to the Dropbox.

Proctor Form: The proctor form has been available for weeks for you to complete and email to your proctor.  The completed form is due to your professor from your proctor by the end of this week.  NOTE: It is still your responsibility to ensure that your proctor completes the proctor form and submits it correctly so that all parties receive a copy of it this week.  Failure to do so will result in a downgraded participation grade. To find your proctor form, go to: http://proctor.park.edu  

NOTE:  Each assignment must include answers that relate directly to the weekly text readings with citations that identify where the relationship in located. 


Week 6: Place and Development of Channel Systems, and Retailers, Wholesalers, and Their Strategy Planning

Readings:

  • Text: Read Chapters 11 and 13
  • Lecture Notes/PPT Overviews for Week 6

Discussion Assignment: Read Soprano’s Ristorante, page 682, and post a response to the questions at the end of the case in Discussion under Week 6 Home area.

Homework: Answer the two Chapter Questions and the two Internet Exercises listed in this week’s Homework assignment and attach them to the Dropbox.

NOTE:  Each assignment must include answers that relate directly to the weekly text readings with citations that identify where the relationship in located. 


Week 7: Promotion and Personal Selling

Readings:  

  • Text: Read Chapters 14 and 15
  • Lecture Notes/PPT Overviews for Week 7

Discussion Assignment:  There is no Discussion this week except for the Observation and Application opportunity which is strictly optional for extra points and must be completed by Friday midnight.

Homework: Answer the one Internet Exercise listed in this week’s Homework assignment and attach it to the Dropbox at Week 7: Homework (D-box). This week’s Homework will assist in completing Report No. 2, so it is to be worked and attached to the Dropbox first before the report.  The Homework is due by Wednesday midnight this week, with a 10% per day penalty for each day posted after Wednesday.

Report #2: Report #2 is due no later than Thursday of this Week 7. It will consist of the completion of a hypothetical company started in Report No. 1 with market research and plans. Instructions are available in Report No. 2 under Week 7 Homepage and in the Doc Sharing area. You are to place your report in the Week 7 Report 2 Dropbox.

NOTE:  The Homework and Report No. 2 instructions will be posted in Doc Sharing in Week 4 to encourage that these two assignments are completed earlier than the start of Week 7.  The two Week 7 assignments can be completed and submitted any time after Week 4.  An additional ten extra points will be achieved if both of these two assignments are submitted prior to the start of Week 7. The Homework is to be work and submitted first as it will assist with the preparation of the Report No. 2.  However, no extra submission points can be achieved for partial, incomplete, or poorly prepared assignments or for one but not both being submitted early.  The last one of the two submitted will govern how many extra points are received.

 

NOTE:  Each assignment must include answers that relate directly to the weekly text readings with citations that identify where the relationship in located. 


Week 8:Advertising, Sales Promotion, and Price Setting

Readings:  

  • Text: Read Chapters 16 and 17

Lecture Notes/PPT Overviews for Week 8

 

Final Exam: The Final Exam must be taken in person no later than Friday of this Week 8 at one of the Park University sites around the country or at an alternative location approved by your professor where Park University sites are not available.

 

PLEASE NOTE: The final exam will count for 30% of the grade, and will be closed book/closed notes. "The comprehensive final exam will be a case study that is designed to gauge your knowledge of the core outcomes of the class. This course is part of the University-wide assessment evaluation, and all sections may receive the same case for analysis.  A case analysis format should be used and an example of one will be included in the Doc Sharing area.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2008-2009 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation                                                                                                                                                                                                                                                 
Outcomes
2,5, 6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
The student's case analysis demonstrates the student's ability to analyze six or more alternative solutions.  The student will choose what they consider best alternative for solving the case and show how to implement their one best alternative. The student's case analysis demonstrates the student's ability to analyze four or five alternative solutions that will solve the case.  The student will pick their best alternative for solving the case. The case analysis demonstrates the student's ability to analyze two or three alternative solutions.  The student will pick an alternative for solving the case. The case analysis does not show the student's ability to analyze alternative solutions. 
Synthesis                                                                                                                                                                                                                                                  
Outcomes
1,2,3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's case analysis demonstrates the student's ability to synthesize information from the case and from at least six other professional sources. The student's case analysis demonstrates his/her ability to synthesize information from the case and from four or five professional sources. The case analysis demonstrates the student's ability to synthesize information from the case and from three professional sources. The case analysis fails to demonstrate the student's ability to synthesize information from the case. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
1,2,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's case analysis demonstrates the student's ability to identify and analyze six or more alternative solutions that could potentially solve the case. The case analysis demonstrates the student's ability to identify and analyze four or five alternative solutions that could solve the case. The case analysis demonstrates the student's ability to identify and analyze two or three alternative solutions.  The student will pick an alternative for solving the case. The student's case analysis does not analyze alternative solutions and just retells the details of the case. 
Application                                                                                                                                                                                                                                                
Outcomes
1,2,3,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The case analysis demonstrates the student's ability to apply marketing principles. The case analysis demonstrates the student's ability to apply marketing principles in a basic way. The case analysis shows the student's ability to apply a few marketing principles. The case analysis not show the student's ability to apply the marketing terms. 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1,2,3,4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Correctly demonstrates a comprehensive understanding of marketing terminology. The student demonstrates a basic understanding of marketing terminology.  One or two errors in terminology are acceptable. The student often demonstrates a basic understanding of marketing terminology.  Three or four errors are noted. The student does not show a basic understanding of the terminology of marketing.  Five or more errors are noted. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
3,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The case analysis shows excellent knowledge of marketing and includes four or more examples of correct marketing terminology. The case analysis shows good knowledge of marketing and includes three examples of correct marketing terminology. The case analysis shows basic knowledge of marketing and includes two examples of correct marketing terminology. The case analysis does not show basic knowledge of marketing and includes one or fewer examples of correct marketing terminology. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
1,2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
The case analysis shows excellent knowledge of the marketing management functions and the marketing mix. The case analysis shows good knowledge of the marketing functions and the marketing mix. The case analysis shows basic knowledge of the marketing functions and the marketing mix. The case analysis does not show basic knowledge of the marketing functions and the marketing mix. 

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Last Updated:5/11/2009 5:42:37 PM