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MK 395 International Marketing
Lane, Frank E.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MK 395 International Marketing

Semester

U1T 2009 DL

Faculty

Lane, Frank E.

Title

Senior Instructor

Degrees/Certificates

MA Central Michigan University- Management & Supervision
BS Marketing  Missouri State University- Marketing

Office Location

Kansas City, MO

Office Hours

M, T, W, F, 7:00 to 10:00 PM CDT

Daytime Phone

816-694-2224  Cell

Other Phone

816-455-5922  Home

E-Mail

frank.lane@park.edu

Semester Dates

6/07/2008 to 7/25/2009

Class Days

TBA

Class Time

TBA

Prerequisites

Prerequisite: MK 351. 3 semester credits

Credit Hours

3


Textbook:
International Marketing, 14th Edition Publisher; Irwin /McGraw-Hill, (copyright 2009), by: Philip Cateora and John Graham   ISBN 978-0-07-338098-8

Additional Resources:

The Wall Street Journal Interactive Editionhttp://www.wsj.com
 
Business Weekhttp://www.businessweek.com

Fortune http://www.fortune.com

The Economisthttp://www.economist.com

Barronshttp://www.barrons.com

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
MK395 International Marketing: An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered. 3:0:3 Prerequisite: MK 351.

Educational Philosophy:
I base my teaching on the idea that my role as a teacher is to act as a guide and facilitator of learning, to be a source of knowledge (there are many other sources of knowledge), and to provide a challenging and supportive learning environment for students who are willing to learn.

An important aspect of my role as a teacher involves setting standards of achievement for my students, assessing their progress based on those standards, and providing feedback that will help them learn.

I reward students who demonstrate responsibility for their learning, who engage in critical and analytical thinking, and who seek answers to their questions by searching sources other than the standard course materials

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the importance of emerging markets in international marketing.
  2. Describe and analyze the levels of regional economic and political integration. (NAFTA, the EU, etc.)
  3. Explain the importance of culture in international marketing.
  4. Describe and analyze the different methods of international marketing research.
  5. Explain and analyze the advantages and disadvantages of each mode for entering international markets. (Licensing, exporting, franchising, joint ventures, branch offices and wholly owned subsidiaries.)
  6. Analyze the importance of international logistics and distribution.


  Instructor Learning Outcomes
  1. Explain the scope of international marketing functions
  2. Explain cultural dynamics in assessing global markets.
  3. Analyze how the globalization of world markets and the internalization of U.S. business markets influence all functions of business including marketing.
Core Assessment:
A comprehensive marketing case analysis is the chosen assessment device for the International Marketing course. The case is to be assigned during week 13 or 14 of a sixteen week course and during week seven during an eight week course. In addition to the comprehensive case all of the students in the course will take a comprehensive final exam. However, the case is the assessment device for the course.

Link to Class Rubric

Class Assessment:
Grading Criteria: 

Each student is responsible for:

  • completing weekly reading assignments
  • completing weekly homework assignments
  • participating in weekly online discussions
  • completing weekly current events reports
  • completing a term project Country Notebook
  • completing Core Assessment due week 8
  • completing weekly online quizzes and proctored final exam

Typical weekly assignments will include the following:

  • Homework Questions -- Two short-essay questions based on the assigned weekly readings.  This assignment is to be posted to the Dropbox for evaluation.
     
  • Online Discussions -- A number of discussion questions will be posted weekly in a topic thread titled "Discussion Questions for Week #." Each student is required to select a question that has not been answered, develop a complete answer, and post it in the thread. In addition, each student is required to post a one paragraph response to another student's answer.
  • Current Events Report -- An important objective for this course is to help students relate topics discussed in the course to current world events. A list of Internet links to newspapers and periodicals will be made available as part of Internet resources for this course. Weekly, each student is required to select an article related to current world events and post a one-page review in a topic thread titled "Current Events for Week #." The article review must relate to possible implications for international marketing.
  • Weekly Quizzes and Final Examination -- You will need to take the weekly quizzes week 1-7.  They will consist of multiple choice questions.  This are an open book quizzes.  The proctored final exam will count at least 30% of the grade, and will be closed book/closed note.

Non Weekly Assignments 

1.  Case Analysis -- During Week 4, each student is required to participate online in a case analysis based on a case study selected="true" from the text.  Specific instructions will be posted in a thread titled "Case Study --Week 4."

2.  Term Project --Country Note Book   Instructions:  Determine country and product and email to me what you have chosen. Download from Doc Sharing the outline and format.  Using resources available on the Internet, select a country, research it, and prepare a report,  in which you discuss the country's political, economic and cultural environment, its level of technological development, and its attractiveness for international investment. For assistance, refer to The Country Notebook, page 592 in the text. The report is due at the end of Week 7.  -

 

Grading:
 

.

Points

Weekly Homework Questions (20 points each) Wk 1-7

140

Weekly  Discussion Questions (8 points each)

56

Weekly Discussion "Responses" (4 points each)

28

Term Project Country Notebook Wk 7

100

Week 1-6 Current Events Report & Reponses (6 points weekly)

36

Core Assessment WK 8

200

Weekly Quiz Wk 1-7

140

Proctored Final Exam Wk 8

300

Total  Points Possible-->

1000

 
Grading Scale:
A = 900 - 1000 points
B = 800 - 899 points
C = 700 - 799 points
D = 600 - 699 points
F = less than 600 points
 
 

The final examination will be taken in person during the 8th week of instruction at one of the Park University sites around the country or at an alternative location approved by your Instructor where Park University sites are not available.  It will be the responsibility of the student to arrange for a proctor, by the 6th week of the term. The proctor will be accepted and approved by the instructor. The final exam will count at least 30% of the grade, and will be closed book/closed note.

Park University site administrators or adjunct faculty are preferred proctors, but K-12 school teachers, counselors or administrators, certified librarians, testing centers at accredited colleges or universities are acceptable. Approved proctors may also include U.S. Embassy officials, military education officers, or testing control officers at U.S. military bases. Excluded from approval as proctors are family members, relatives, neighbors, friends, clergy, and employers, supervisors and co-workers.

For proctored examinations, photo identification is required at the time of the test.  A proctor request form will be made available to you during the first week of class so that you can send your requested proctor to me for approval.  Failure to take a final proctored exam will result in an automatic loss of points assigned to the final examination.

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.

Late Submission of Course Materials:
 

Assignment/test not turned in by the end of the scheduled class meeting week due will result in a 10% grade deduction.  If not submitted on line during the following week, it will no longer be accepted and zero points will be awarded. The time stamp will be used to determine time of submission.

The student is responsible to either verbally communicate with the instructor or email the week before to why and assignment will be late.  

If late work is associated with an "excused absence" (agreed to and granted by this instructor) makeup arrangements must be met on time or the student's submission will be classified "late".   Verification will be required concerning: medical, work, or family emergencies for an excused absence.

 Instructors Additional Policies

Any student not logging into the site, returning assignments or participating in discussions over 2 classes meetings will receive a failing grade, whether absences are excused, unexcused or in combination with tardies/partial attendance. Attendance will be determined by site access at prior to 11:59PM Sunday night of that week.

An incomplete grade will not be granted for lack of attendance or late work. 

 

Instructors additional Policies

Any student not logging into the site, returning assignments or participating in discussions over 2 classes meetings will receive a failing grade, whether absences are excused, unexcused or in combination with tardies/partial attendance. Attendance will be determined by site access at prior to 11:59PM Sunday night of that week.

An incomplete grade will not be granted for lack of attendance or late work

Requesting an excused absence (See Late Submission)


Classroom Rules of Conduct:
Professors are required to keep attendance records and report absences throughout the term. Excused absences can be granted by the instructor for medical reasons, school sponsored activities, and employment-related demands including temporary duty. The student is responsible for completing all missed work. Absences in excess of four (4) class periods (2 weeks in a term) will be reported to the Dean for appropriate action. Any student failing to attend class for two consecutive weeks, without an approved excuse, will be institutionally withdrawn (unofficially withdrawn) and notified by mail that an "F" will be recorded.

Students are expected to spend a substantial amount of time online and offline each week including but not limited to responding to the weekly conference discussions, sending/receiving Email, reading and viewing online lectures, completing online quizzes and tests, and conducting research over the World Wide Web.  A rule of thumb is that you should spend approximately 4-5 hours per week online reviewing course content and engaging in group work and discussion and an additional 4-6 hours per week on readings, preparing assignments, or completing papers or examinations.

Online Current Events Discussion: A list of U.S. and foreign newspapers and periodicals is available to you in the REFERENCES area of your classroom. Use this list ONLY this week to select an article related to current world events and post a one-page review in this thread by clicking on the Respond button. The article review must relate to possible implications for international marketing.

Course Topic/Dates/Assignments:
 

Week 1 Introduction

Online Discussion: Introduce yourself

Current Events posting

Weekly Quiz online

Homework Reading: Chapter 1 and 2

Weekly Homework Questions: After you finish the readings for Week 1,

  • answer the following questions in the text:
    • Chapter 1: Question 7 on page 25
    • Chapter 2: Question 10 on page 49

Week 2 the International Marketer

Online Discussion: Chapter 3-5 Questions

Current Events posting

Weekly Quiz online

Homework Reading: Chapter 3-5

·Weekly Homework Questions: After you finish the readings for Week 2,

  • answer the following questions in the text:
    • Chapter 3: Question 2 on page 79
    • Chapter 4: Question 14 on page 121
    • Attach your work to the Dropbox for evaluation by the end of Week 2.

Week 3 External Environment of International Marketing

Online Discussion: Chapter 6-7 Questions

Current Events posting

Weekly Quiz online

Homework Reading: Chapter 6-7

Weekly Homework Questions: After you finish the readings for Week 3,

  • answer the following questions in the text:
    • Chapter 6: Question 9 on page 183
    • Chapter 7: Question 6 on page 213
    • Attach your work to the Dropbox for evaluation by the end of Week 3.

Week 4 International Marketing Research

Online Discussion: Chapter 8 -10
 
Case Conference Discussion

Current Events posting

Weekly Quiz online

Homework Reading: Chapter 8 and 10

Weekly Homework Questions: After you finish the readings for Week 4,

  • answer the following questions in the text:
    • Chapter 8: Question 8 on page 240
    • Chapter 10: Question 8 on page 302
  • Attach your work to the Dropbox for evaluation by the end of Week 4.

Week 5 Strategic Planning in International Marketing

Online Discussion: Questions for Chapter 11-12

Current Events posting

Weekly Quiz online

Final Exam Proctor Information

Homework Reading: Chapter 11-12-13

·Weekly Homework Questions: After you finish the readings for Week 5,

  • answer the following questions and give a complete answer in the text:
    • Chapter 11: Question 9 on page 333
    • Chapter 12: Question 4 on page 366
  • Attach your work to the Dropbox for evaluation by the end of Week 5

Week 6 Globalization of Markets

Online Discussion: Questions for Chapter 14-15

Current Events posting

Weekly Quiz online

Homework Reading: Chapter 14-15

·Weekly Homework Questions: After you finish the readings for Week 6,

  • answer the following questions and give a complete answer in the text:
    • Chapter 14: Question 8 on page 427
    • Chapter 15: Question 6 on page 460
  • Attach your work to the Dropbox for evaluation by the end of Week 6

Week 7 International Promotion

Online Discussion: Questions for Chapter 16-17

Weekly Quiz online

Term Project –Country Notebook due,

·        Attach your work to the Dropbox for evaluation  

Homework Reading: Chapter 16-17

Weekly Homework Questions: After you finish the readings for Week 7,

  • answer the following questions and give a complete answer in the text:
    • Chapter 16: Question 5 on page 499
    • Chapter 17: Question 18 on page 525
  • Attach your work to the Dropbox for evaluation by the end of Week 7

Week 8 Current Events in International Marketing

CORE ASSESSMENT  -- paper due

NO Weekly Quiz -- A copy of (Final Exam) and associated instructions will be e-mailed directly to your proctor's address you indicated on your PROCTOR FORM. If taken on line code will be sent to instructor online.
The format of the final will be the same as your quizzes. 150 multiple choice questions covering all chapters except chapter 13. If taking a paper final, an ANSWER SHEET will be available and you will be directed to use it to enter your answers to questions. The answer sheet will be faxed back to me by your proctor, so make sure your answers are clear and dark.

 If taking a paper test it does NOT require the use of a computer. It is a pencil-and-paper test. It is a CLOSED-BOOK, NO-NOTES test. You are given TWO HOURS to complete it.

 

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2008-2009 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation                                                                                                                                                                                                                                                 
Outcomes
1,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's case analysis demonstrates the student's ability to analyze four or more alternative solutions.  The student will choose what they consider best alternative for solving the case and show how to implement their one best alternative. The student's case analysis demonstrates the student's ability to analyze three alternative solutions that will solve the case.  The student will pick their best alternative for solving the case. The case analysis demonstrates the student's ability to analyze two alternative solutions.  The student will pick an alternative for solving the case. The case analysis does not show the student's ability to analyze alternative solutions. 
Synthesis                                                                                                                                                                                                                                                  
Outcomes
1,2,3,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
The student's case analysis demonstrates the student's ability to synthesize information from the case and from at least five other professional sources. The student's case analysis demonstrates his/her ability to synthesize information from the case and from four professional sources. The case analysis demonstrates the student's ability to synthesize information from the case and from three professional sources. The case analysis fails to demonstrate the student's ability to synthesize information from the case. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
2,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The student's case analysis demonstrates the student's ability to identify and analyze four or more alternative solutions that could potentially solve the case. The case analysis demonstrates the student's ability to identify and analyze three alternative solutions that could solve the case. The case analysis demonstrates the student's ability to identify and analyze two alternative solutions.  The student will pick an alternative for solving the case. The student's case analysis does not analyze alternative solutions and just retells the details of the case. 
Application                                                                                                                                                                                                                                                
Outcomes
3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The case analysis demonstrates the student's ability to apply marketing and international business principles. The case analysis demonstrates the student's ability to apply marketing and international business principles in a basic way. The case analysis shows the student's ability to apply a few marketing and international business principles. The case analysis not show the student's ability to apply the marketing terms. 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1,2,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Correctly demonstrates a comprehensive understanding of marketing and international business terminology. The student demonstrates a basic understanding of marketing and international business terminology.  One or two errors in terminology are acceptable. The student often demonstrates a basic understanding of marketing and international business terminology.  Three or four errors are noted. The student does not show a basic understanding of the terminology of marketing and international business.  Five or more errors are noted. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
2,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The case analysis shows excellent knowledge of international marketing and includes four or more examples of correct marketing terminology. The case analysis shows good knowledge of international marketing and includes three examples of correct marketing terminology. The case analysis shows basic knowledge of international marketing and includes two examples of correct marketing terminology. The case analysis does not show basic knowledge of international marketing and includes one or fewer examples of correct marketing terminology. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
The case analysis shows excellent knowledge of the importance of culture in international marketing. The case analysis shows good knowledge of the importance of culture in international marketing. The case analysis shows basic knowledge of the importance of culture in international marketing. The case analysis does not show basic knowledge of the importance of culture in international marketing. 

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Last Updated:5/10/2009 10:19:39 PM