MK 395 International Marketing
U1T 2009 DL
Lane, Frank E.
MA Central Michigan University- Management & SupervisionBS Marketing Missouri State University- Marketing
Kansas City, MO
M, T, W, F, 7:00 to 10:00 PM CDT
6/07/2008 to 7/25/2009
Prerequisite: MK 351. 3 semester credits
Textbook: International Marketing, 14th Edition Publisher; Irwin /McGraw-Hill, (copyright 2009), by: Philip Cateora and John Graham ISBN 978-0-07-338098-8
Fortune - http://www.fortune.com
The Economist - http://www.economist.com
Barrons - http://www.barrons.com
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Educational Philosophy: I base my teaching on the idea that my role as a teacher is to act as a guide and facilitator of learning, to be a source of knowledge (there are many other sources of knowledge), and to provide a challenging and supportive learning environment for students who are willing to learn.
An important aspect of my role as a teacher involves setting standards of achievement for my students, assessing their progress based on those standards, and providing feedback that will help them learn.
I reward students who demonstrate responsibility for their learning, who engage in critical and analytical thinking, and who seek answers to their questions by searching sources other than the standard course materials
Learning Outcomes: Core Learning Outcomes
Link to Class RubricClass Assessment: Grading Criteria:
Each student is responsible for:
Typical weekly assignments will include the following:
Non Weekly Assignments
1. Case Analysis -- During Week 4, each student is required to participate online in a case analysis based on a case study selected="true" from the text. Specific instructions will be posted in a thread titled "Case Study --Week 4."
2. Term Project --Country Note Book Instructions: Determine country and product and email to me what you have chosen. Download from Doc Sharing the outline and format. Using resources available on the Internet, select a country, research it, and prepare a report, in which you discuss the country's political, economic and cultural environment, its level of technological development, and its attractiveness for international investment. For assistance, refer to The Country Notebook, page 592 in the text. The report is due at the end of Week 7.
Weekly Homework Questions (20 points each) Wk 1-7
Weekly Discussion Questions (8 points each)
Weekly Discussion "Responses" (4 points each)
Term Project Country Notebook Wk 7
Week 1-6 Current Events Report & Reponses (6 points weekly)
Core Assessment WK 8
Weekly Quiz Wk 1-7
Proctored Final Exam Wk 8
Total Points Possible-->
The final examination will be taken in person during the 8th week of instruction at one of the Park University sites around the country or at an alternative location approved by your Instructor where Park University sites are not available. It will be the responsibility of the student to arrange for a proctor, by the 6th week of the term. The proctor will be accepted and approved by the instructor. The final exam will count at least 30% of the grade, and will be closed book/closed note.
Park University site administrators or adjunct faculty are preferred proctors, but K-12 school teachers, counselors or administrators, certified librarians, testing centers at accredited colleges or universities are acceptable. Approved proctors may also include U.S. Embassy officials, military education officers, or testing control officers at U.S. military bases. Excluded from approval as proctors are family members, relatives, neighbors, friends, clergy, and employers, supervisors and co-workers.
For proctored examinations, photo identification is required at the time of the test. A proctor request form will be made available to you during the first week of class so that you can send your requested proctor to me for approval. Failure to take a final proctored exam will result in an automatic loss of points assigned to the final examination.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
Assignment/test not turned in by the end of the scheduled class meeting week due will result in a 10% grade deduction. If not submitted on line during the following week, it will no longer be accepted and zero points will be awarded. The time stamp will be used to determine time of submission.
The student is responsible to either verbally communicate with the instructor or email the week before to why and assignment will be late.
If late work is associated with an "excused absence" (agreed to and granted by this instructor) makeup arrangements must be met on time or the student's submission will be classified "late". Verification will be required concerning: medical, work, or family emergencies for an excused absence.
Instructors Additional Policies
Instructors additional Policies
Any student not logging into the site, returning assignments or participating in discussions over 2 classes meetings will receive a failing grade, whether absences are excused, unexcused or in combination with tardies/partial attendance. Attendance will be determined by site access at prior to 11:59PM Sunday night of that week.
An incomplete grade will not be granted for lack of attendance or late work
Requesting an excused absence (See Late Submission)
Classroom Rules of Conduct: Professors are required to keep attendance records and report absences throughout the term. Excused absences can be granted by the instructor for medical reasons, school sponsored activities, and employment-related demands including temporary duty. The student is responsible for completing all missed work. Absences in excess of four (4) class periods (2 weeks in a term) will be reported to the Dean for appropriate action. Any student failing to attend class for two consecutive weeks, without an approved excuse, will be institutionally withdrawn (unofficially withdrawn) and notified by mail that an "F" will be recorded.
Students are expected to spend a substantial amount of time online and offline each week including but not limited to responding to the weekly conference discussions, sending/receiving Email, reading and viewing online lectures, completing online quizzes and tests, and conducting research over the World Wide Web. A rule of thumb is that you should spend approximately 4-5 hours per week online reviewing course content and engaging in group work and discussion and an additional 4-6 hours per week on readings, preparing assignments, or completing papers or examinations.
Online Current Events Discussion: A list of U.S. and foreign newspapers and periodicals is available to you in the REFERENCES area of your classroom. Use this list ONLY this week to select an article related to current world events and post a one-page review in this thread by clicking on the Respond button. The article review must relate to possible implications for international marketing.
Week 1 Introduction
Online Discussion: Introduce yourself
Current Events posting
Weekly Quiz online
Homework Reading: Chapter 1 and 2
Weekly Homework Questions: After you finish the readings for Week 1,
Week 2 the International Marketer
Online Discussion: Chapter 3-5 Questions
Homework Reading: Chapter 3-5
·Weekly Homework Questions: After you finish the readings for Week 2,
Week 3 External Environment of International Marketing
Online Discussion: Chapter 6-7 Questions
Homework Reading: Chapter 6-7
Weekly Homework Questions: After you finish the readings for Week 3,
Week 4 International Marketing Research
Homework Reading: Chapter 8 and 10
Weekly Homework Questions: After you finish the readings for Week 4,
Week 5 Strategic Planning in International Marketing
Online Discussion: Questions for Chapter 11-12
Final Exam Proctor Information
Homework Reading: Chapter 11-12-13
·Weekly Homework Questions: After you finish the readings for Week 5,
Week 6 Globalization of Markets
Online Discussion: Questions for Chapter 14-15
Homework Reading: Chapter 14-15
·Weekly Homework Questions: After you finish the readings for Week 6,
Week 7 International Promotion
Online Discussion: Questions for Chapter 16-17
Term Project –Country Notebook due,
· Attach your work to the Dropbox for evaluation
Homework Reading: Chapter 16-17
Weekly Homework Questions: After you finish the readings for Week 7,
Week 8 Current Events in International Marketing
If taking a paper test it does NOT require the use of a computer. It is a pencil-and-paper test. It is a CLOSED-BOOK, NO-NOTES test. You are given TWO HOURS to complete it.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:5/10/2009 10:19:39 PM