MK 351 Principles of Marketing
F1V 2008 GO
Master of Business AdminstrationBachelor of Science, Business
Aug 18 - Oct 12, 2007
4:45 - 7:20 PM
Textbook: Basic Marketing: A Marketing Strategy Planning Approach, 16th Ed.; William D. Perreault, Jr., Jospeh P. Cannon, and E. Jerome McCarthy; McGraw-Hill/Irwin; New York, NY; 2008.
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Class will generally follow a lecture/discussion format designed to stimulate your interest and enhance learning. On occasion, much of the class period will be centered on the discussion of assigned material (questions, exercises, and cases). As is common in introductory courses, you will be exposed to many new terms and concepts. Thus, it is imperative that you read the chapters and complete all corresponding assignments prior to class. Not only will this familiarize you with the "language of marketing", but it will bolster your confidence to contribute to lively class discussions by asking questions and sharing your ideas.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.
Link to Class RubricClass Assessment:
Although I recognize that there are many legitimate reasons to miss class, regular class attendance is important and strongly encouraged. Present or not, you are responsible for everything that is discussed, assigned, handed out, or taken up in class.
Evaluating the quality of class participation is clearly subjective. Factors I will be looking for regarding your contribution are:
Your success in this class will be directly related to your initiative and personal study habits. You will recognize early on that there is much more material in your reading assignments and related exercises to cover in detail in class. Class lecture/discussions will reinforce the major concepts from the readings, but exams will go into more depth on key topics and terminology.
Being prepared and present for tests is your responsibility. Test dates are on the schedule; please mark your calendars now. Missing a scheduled test without prior permission will result in a grade of zero for that test. Note that I will drop the lowest of your 4 test scores when computing your overall grade. This will afford you some flexibility in either your personal schedule or learning how to study for a test.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:7/7/2008 11:41:15 AM