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MG 495 Business Policy
Offiong, Francis A.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MG 495 Business Policy

Semester

U1Y 2009 MN

Faculty

Offiong, Francis A.

Title

Asst. Professor

Degrees/Certificates

Ph.D.  Higher Education
MBA  Bus Admin
BS    Bus  Admin

Office Location

3176  Jackson Ave

Office Hours

4.45 PM  -  9.30 PM

Daytime Phone

901- 416- 5559

Other Phone

901 - 547- 2250

E-Mail

francis.offiong@park.edu

offiongs@earthlink.net

Semester Dates

June 01, 2009  -  July 26, 2009

Class Days

---W---

Class Time

5:00 - 9:30 PM

Prerequisites

MG 352 and   MG365

Credit Hours

3


Textbook:

 Strategic Management: Concepts and Cases;  12th Edition  2007   Fred  R. David

Textbooks can be purchased through the MBS bookstore

Additional Resources:


Local Newspaper as may be needed.

Internet Explorations – Text referenced

 Business Week magazines

  Selected Web sites:

 www.bplans.com/sp/index

www.checkmarketplace.com






Advising
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FAQ's for Online Students - You might find the answer to your questions here.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
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Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
MG495 Business Policy: A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving of the firm. 3:0:3 Prerequisites: EC141, EC142, EC315, EN306B, FI360, MG260, MG352, and MK351 or permission of instructor.
 

   Business Policy is a capstone course for business management majors and particularly for graduating seniors.  This class could also be taken as elective for other business related areas. Business Policy scope entails a comprehensive strategic management models and diverse global issues pertaining to business establishments.  The challenge of this course reflects the complexities, arrays of problems including leadership roles, managing profitability and organizational effectiveness. Business  policy as a course brings to students integrating intuition and analysis to strategic management process in an objective, logical  and systematic approach for decision making purposes in organizations.

Educational Philosophy:

The professor’s teaching methodology is both collaborative and highly interactive lectures. Constructive dialogues will involve all learners. Students work life experiences will be explored for ideas.

 Class lectures will be largely on course materials and textbook with additional resources that could enhance understanding of concepts.  Management cases will be assigned for home work and for in class exercises from textbook.  Also additional Internet research information as needed for points or bonus points.

   When possible, there will be small group’s discussion,  reading assignments and presentations. Class will take TWO exams, all in class examinations.

 

 

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.


Core Assessment:

All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities.  

For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG495.  This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No calculators, computers, or materials other than a writing instrument may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam. 

Link to Class Rubric

Class Assessment:

The class assessment will be comprised of Case analyses, responses to discussion questions, classroom participation (including posting of peer responses to discussion questions) and two examinations. The midterm exam is an open book exam. The comprehensive final is not a take-home test and is a closed book and closed notes exam.
 

Class Assessment

 

Grade distribution will be:

   Mid term examination – 100 points; final examination- 100 points; at least two case analyzes 100 points and other assignments for 200 points.

Total highest point = 500

Grading:

Item

Points

%

Notes

Weekly Discussion Questions

200

20%

See course schedule & overview

Written Case Analysis

300

30%

See course schedule & overview

Midterm Examination

120

12%

Week 4

Final Examination (Proctored)

300

30%

Week 8

Participation

  80

  8%

Throughout the course

Total

1000

100%



Grading Scale
90% - 100% = A
80% -   89% = B
70% -   79% = C
60% -   69% = D
< 60%          = F

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multi-functional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.


The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.

Late Submission of Course Materials:
 
It is important to note that an individual, student is solely responsible for making an arrangement with the instructor to catch up with any MISSED homework or assignments.  In a situation where class examination dates interferes with student’s official work schedule, it will be the student’s responsibility to make adequate arrangement to take the test within a week and of course within the term of enrollment.  Five or more points will be lost for ALL Late SUBMISSIONS of materials.

Late work is NOT accepted. There may be some situations where a deviation could be allowed; however, this is the exception and not the rule. In these rare occasions, late work will only be accepted on a case by case basis with instructor approval. The following applies to ALL late work, unless prior arrangements have been made with and approved by the instructor: All late work will be downgraded at the discretion of the instructor, up to 20 points for every day or part of a day it is late. Late work WILL NOT be accepted if it is more than 7 days late, period. No late work for weeks 1 through 4 will be accepted after the end of week 4. No late work will be accepted after the end of week 8. Unless all required work is submitted, the student could receive a failing grade for the course. N.B.: Since this is a "CASE STUDY" Course, failure to complete all the case studies (COULD) or the proctored final examination (WILL) result in failure of the course!!

Classroom Rules of Conduct:

 

Faculty members are expected to dismiss from their classrooms students whose behavior is detrimental to good order in the classroom. Such behavior includes, but is not limited to, the use of abusive or obscene language, attending the class under the influence of drugs or alcohol, etc. Students who are dismissed from class may be given a failing grade and suspended or expelled from the university

Students whose behavior, either verbal or written, is detrimental to the good order of Park University may be subject to disciplinary action ranging from suspension to expulsion. Students who exhibit abusive or obscene language or behavior toward administrative personnel or support staff are subject to suspension or expulsion from the University”. Specifically: A) Come to class on time  and prepared to discuss the day’s assignment; B) Soda drinks and  snacks are allowed in class; C) Class break will be arranged.

NOTE: CLASS SYLLABUS IS NOT A CONTRACT. IT IS MERELY A GUIDE TO ASSIST IN LESSON PLANNING AND IT IS SUBJECT TO CHANGE UPON NOTICE.

 

Course Topic/Dates/Assignments:

 

Course Topic/Dates/Assignments:

WEEK  1   Business Policy and General Perspectives; Introduction to Case Analysis; SEE

               Chapter ..1  What is Strategic? Model, Vision, Mission Statement.

                                   Case #1 Group Work –

 WEEK 2   Chapter..2   The Business Vision and Mission & key terms

   Due  H/W … Provide a written Mission  and Vision Statement.

   Class Exercise/ Issues for Review/ Discussion.

 WEEK 3   Chapter..3   The External Assessment

                                   - Review of Business Journals   & Class Exercise -

                                   - Class Ex. - How to prepare and present case analysis: 

 WEEK 4   Chapter..4  The Internal Assessment

                                    - Practice -   Oral Presentation of case analysis.

                                    - Due   H/W  Kellog Company 2005,

 WEEK 5   Chapter .5   Strategies In Action

                                    - Mid Term Examination

                                    - Class Exercise  -  Define any (20) Key Terms relating to

                                      Management Strategies.

  WEEK 6   Chapter .6  Strategic Analysis And Choice

                Chapter .7  Implementing Strategies:  Management and Operations Issues

                                     Due H/W -Case Analysis:  X M Satellite Radio.

                                     Final Examination Review

  WEEK 7.. Chapter. 8  Implementing Strategies: Marketing, Finance/ Accounting, R &D

                Chapter. 9  Strategic Review, Evaluation and Control.

 

 WEEK..8   Final Case Analysis for submission

       CASE # 20  in the textbook.

 

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87
Academic honesty is the prerequisite for academic study. Academic dishonesty is inimical to the spirit of a learning community. Hence, Park University AND this instructor will not tolerate cheating or plagiarism on tests, examinations, papers, and other course assignments. Students who engage in such dishonesty will be given a failing grade for that assignment, may be given a failing grade for the course, or expelled from Park University.

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism, the appropriation or imitation of the language or ideas of another person and presenting them as one's original work, sometimes occurs through carelessness or ignorance. This does not make it less serious. However, students who are uncertain about proper documentation of sources should consult their course faculty member. If you quote or paraphrase someone else's work you must give the source credit through a footnote. This applies to your case analyses, your responses to the discussion questions, and to your peer responses to those discussion questions. Ignorance is no excuse. Do not simply download the contents of a web page or an article from the web into your assignments. Do not misrepresent someone else's work as your own. Such actions constitute academic dishonesty. When you quote a source, be sure to provide the proper citation following the APA Manual recommendations. Failure to heed this warning will result in a grade of 0 for that assignment, possibly a grade of F for the course, and notification of the appropriate academic dean for further disciplinary actions. Again, if you are uncertain about proper documentation of sources, please e-mail your instructor.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2008-2009 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Synthesis                                                                                                                                                                                                                                                  
Outcomes
Explain what is meant by the term                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Provides Porter's definition of the term, a thorough explanation of how a firm has a superior position to that of competitors, and at least one actual example Provides Porter's definition and an explanation of competitive advantage which supports the superior position of the firm to that of competitors Provides only a definition of the term “competitive advantage” No answer or insignificant explanation 
Analysis                                                                                                                                                                                                                                                   
Outcomes
Identify the five forces that shape competition as described by Porter                                                                                                                                                                                                                                                                                                                                                                                                                                               
Identification and description of Porter's forces and an explanation of how each force impacts the competitive environment. Identify all five of  the forces as described by Porter. Identification of less than five of the forces. No answer or a provision of  unrelated, insignificant data. 
Evaluation                                                                                                                                                                                                                                                 
Outcomes
List three directional strategies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
List of the three different directional strategies,  a description of each, and an explanation of the effect of use on the organization's plans. List  three directional strategies that may be used in planning by an organization. List less than three different directional strategies. No answer or a provision of  unrelated, insignificant data. 
Terminology                                                                                                                                                                                                                                                
Outcomes
Define the term “strategy”.  Define the term “strategic management”.                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Provide a complete definition of the term(s) and an explanation of how each term is used in the analysis of business plans. Provide a complete definition of the term(s). Provide a partial definition of the term(s). No answer or a provision of  unrelated, insignificant data. 
Concepts                                                                                                                                                                                                                                                   
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Provide a list of the five stages and explain how the stages may or may not be evolutionary. Provide a list of the five stages in order of development. Provide a list of less than five stages and/or not in the order of development. No answer or a provision of  unrelated, insignificant data 
Application                                                                                                                                                                                                                                                
Outcomes
*List four phases of strategic management. *List four basic elements of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                        
*Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.



*Provide a list of the four elements along with an explanation or description of  how the element is important to the overall management plan. 
*Provide a list of the of the four phases in order of  phasing.



*Provide a list of the four elements.







 
*Provide a list of less than four  phases and/or not in the order of  phasing.



*Provide a list of less than four  elements. 
*No answer or a provision of  unrelated, insignificant data



*No answer or a provision of  unrelated, insignificant data 
Whole Artifact                                                                                                                                                                                                                                             
Outcomes
List four phases of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Provides a thorough, detailed list, description and explanation of the company's phase of strategic management, the elements being used, the competitive advantage, and a prediction of the long range effect on the organization. Using the lists and an actual company case report, identify the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. Provides incomplete list(s), and partial  or incomplete identification of the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. No answer or a provision of  unrelated, insignificant data 
Component                                                                                                                                                                                                                                                  
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Submits a complete list, identifies the stage of development in an actual (or provided) business, and predicts the long range outcome or effect on the business. Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. Provides an incomplete list and/or unable to use the list, to identify the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data 

Copyright:

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Last Updated:5/12/2009 8:24:51 AM