MK 351 Principles of Marketing
F1FF 2008 FA
Masters - Management Troy State UniversityBachelors - Military Science United States Air Force Academy
Ed Center Classroom TBD
Monday and Wednesday 1:30 - 5:00 PM and by appointment.
244-2020 Message only.
Above address is forwarded to home email.
18 August to 12 October, 2008
1200 - 1315
Textbook: Basic Marketing: A Marketing Strategty Planning Approach, 16 ed. Perreault, Jr., Joseph P. Cannon, and E. Jorome McCarthy, McGraw-Hill Irwin, Boston, 2008.
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
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Educational Philosophy: My goal is to provide students with the information about and experience with marketing needed to effectively use marketing tools in their chosen profession as well as in their role as consumers. The class will be taught using a combination of lecture, demonstration, and discussion concerning the material contained in the text. In addition a large part of the course will be dedicated to the application of the material learned to case studies. Students are encouraged to work together and critique each other in the preparation of their cases studies. In order to encourage improved writing and oral skills in all students, all case studies will be presented both orally and written. In addition since applying these new skills to “real life” is important to remembering and using these new skills, a marketing study report, also written and oral, will be prepared concerning a local business or non-profit organization. The key to this report is to determine what marketing the organization is doing (or failing to do), and to critique that effort based on the material from the course.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.
Link to Class RubricClass Assessment:
:Students are required to complete one “Course Report,” one case study, two text chapter application reports, all quizzes and the final exam. The final exam, 3 to 5 quizzes, reports and cases, participation, and attendance will be included in course assessment. Other Requirements: Students must check their Pirate Mail and insure that Pirate Mail is forwarded to their regular email account. Contact the Park Office on base to obtain your student ID number and your password to gain access to the Pirate Mail system.
Grading: The course will be graded based on the following allocation; Attendance & participation 50 points and 5%, two chapter application reports 200 points and 20%, Quizzes 100 points and 10%, Case Study 150 points and 15%, Course Report 200 Points and 20%, Course Assessment Case(Final) 300 points and 30%. Total scores of 900 to 1000 points/90 % to 100% will be considered an A. 80 to 89 will receive a B, 70 to 79 will receive a C, 60 to 69 will receive a D. Any score below 60 points will be failing. See paragraph below concerning School's requirements for final exams.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
Late work will be automatically deducted 10% or one letter grade for each week that it is late. Getting permission to reschedule work from the instructor before or after you have failed to complete an assignment on time does not preclude this deduction.
Classroom Rules of Conduct:
If a student misses a class period where a quiz is given, the quiz will be made up taking a different quiz immediately before or immediately after the next class period. If a student knows in advance of an absence, they should discuss the absence and quiz schedule ahead of time. Students are to read the assigned material before class, and if unable to complete assignments should have questions prepared ahead of time. Students are treat each other with respect at all times.
Week STUDY ASSIGNMENT ASSIGNMENT TURN IN
Week 1 Syllabus & Ch 1, 2, 3 Sample Case: McDonald’s, Instructor
Week 2 Chapter, Ch 4, 5 Ch 6,7 Student cases 2 - 15 & Chapter reports
Week 3 Ch 8, 9,10 Student cases 2 - 15 & Chapter reports
Week 4 Ch 11, 12, 13 Student Cases 16 – 35 & Chapter reports
Week 5 Ch 14, 15, 16 Student Cases 16 - 35 & Chapter reports
Week 6 Ch 17,18,19 Student Cases 16 - 35 (Make Ups) and Student Course Reports
Week 7 Ch 20, 21, 22 Student Course Reports
Week 8 Review/Final Student Course Reports
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87Reports may be "Googled" to detect online reports that are not your own work.
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:7/10/2008 5:01:45 PM