MK 351 Principles of Marketing
F2QQ 2008 HI
Cloward, Morgan L.
Instructor of Marketing/Adjunct Faculty
Master of Science, Direct MarketingBachelor of Science, Communication/Broadcasting
work: 801-927-3020 ext. 150
October 20, 2008 - December 14, 2008
7:30 - 10:15 PM
Textbook: Basic Marketing: A Global-Managerial Approach, 16 ed., by Perreault and McCarthy
Textbooks can be purchased through the MBS bookstore
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Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management. 3:0:3
The role of marketing is a controversial topic. One of the most common complaints among marketing professionals is the lack of respect they believe they receive from the rest of the organization. Marketing departments are sometimes viewed as a millstone around a company's neck. As a result, several marketing professionals have been unfairly criticized and perceived as a nonessential component of a successful organization.
Marketing successfully is hard. Bad marketing is simple, and it's everywhere, from e-mail spam to that radio ad that makes you quickly change stations. As with anything else, successful marketing is difficult. It takes time, and effort, and work. It always will, even for those who have been doing it for years.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.
Link to Class RubricClass Assessment:
· Examinations: Based on material reviewed in class and in the text. Instructor will provide criteria for successful mid-term and final exam performance.
· Term individual project/written assignment: May be submitted at any time during the term, but due before completion of the last class. Each class member is expected to write a complete SWOT analysis of any selected business (or organization) separate of their marketing plan. Instructor will provide further details for this assignment.
· Attendance/participation points: 16 classes x 15 points = 240 points possible
· Midterm exam: 100 points possible
· Final exam: 300 points possible
· Term individual project/written assignment: 50 points possible
· Group marketing plans/presentations: 310 points possible
Mid-Term Exam Grading Plan:
Final Exam Grading Plan:
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
Classroom Rules of Conduct: Each class member is expected to listen to, and participate in, the class lecture, group discussions, and selected activities. Students are responsible for all scheduled assignments before each class meets. Instructor will provide guidelines and grading criteria for all major assignments. Students are expected to behave in a professional manner and demonstrate their understanding of basic marketing principles, theories, and practices. Course points may be forfeit if the student demonstrates disrespectful behavior towards the instructor or classmates during the class period.
Class 1 · Course overview · Introductions · Review syllabus · Review, discuss text reading assignment: Chapter 1 (Marketing's Value To Consumers, Firms, And Society)
Class 2 · Review, discuss text reading assignment: Chapter 2 (Marketing Strategy Planning)
Class 3 · Review, discuss text reading assignment: Chapter 6 (Final Consumers And Their Buying Behavior) ·
Class 4 · Review, discuss text reading assignment: Chapter 7 (Business And Organizational Customers And Their Buying Behavior) · Instructions for group marketing plans and SWOT analysis.
Class 5 · Review, discuss text reading assignment: Chapter 8 (Improving Decisions With Marketing Information) · Work on group marketing plans
Class 6 · Review, discuss text reading assignment: Chapter 10 (Product Management And New-Product Development) · Work on group marketing plans
Class 7 · Review, discuss text reading assignment: Chapter 13 (Retailers, Wholesalers, And Their Strategy Planning) · Review for midterm exam
Class 8 · In-class midterm exam
Class 9 · Review, discuss text reading assignment: Chapter 14 (Promotion -- Introduction To Integrated Marketing Communications) · Work on group marketing plans
Class 10 · Review, discuss text reading assignment: Chapter 16 (Advertising And Sales Promotion) · Work on group marketing plans
Class 11 · Review, discuss text reading assignment: Chapter 16 (Advertising And Sales Promotion, cont.) · Work on group marketing plans
Class 12 · Review, discuss text reading assignment: Chapter 15 (Personal Selling And Customer Service) · Work on group marketing plans
Class 13 · Review, discuss text reading assignment: Chapter 21 (Developing Innovative Marketing Plans) · Review for final exam
Class 14 · In-class final exam
Class 15 · Group marketing plans presentations
Class 16 · Wrap up group marketing plans presentations · Term individual project/written assignment due
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:8/25/2008 6:33:32 PM