MK 351 Principles of Marketing
F1A 2008 BE
Lewis, Leslie Hugh
Assistant Professor of Management/HR
Post Grad Courses McCombe Grad School of Business-UT AustinMBA Management Systems University of North TexasBBA Economics and Management Baylor University
Austin Center Campus Rm 108
MW 1-10:40 pm
512-385-7275 ONLY during offices hours
Aug. 18- Oct. 12, 2008
5:10 - 7:50 PM
Textbook: Perrault, Basic Marketing W/CD + Appl 2005-2006, 15th edition,
2005, MCG. ISBN: 0073226378
The resource room is located in room 213 in the Austin Center. It is open from 8:00 am until 10:pm Monday through Thursday. The room has a wide selection of current business and academic journals, magazines and a limited number of subject related videos, texts, and books. The room also has three PCs with an Internet connection and printer. USE IT.
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email firstname.lastname@example.org or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
I develop each class with the idea that "We are all Life Time Learners" and that adults learn better if they are part of the learning process itself. In order to succeed in this course, the student must first and foremost participate each week in class. The facilitator's educational philosophy is one of interactiveness based on the assumption that the student must conscientiously prepare for class by reading the text prior to participation. The student must satisfactorily complete all examinations, term paper, and homework which is developed to emphasis the course's Core Learning Outcomes. All methods of teaching are designed to transfer new material by clarifying and emphasizing subject areas presented in the text, current news topics, and experiences.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.
Link to Class RubricClass Assessment:
Each student is required to read all assigned material before class and be prepared to participate in class discussions and activities. Class Participation Grading will be based on class participation, two exams, homework, pop test, and research paper and a written case in class which are developed to enhance the comprehension of the Core Learning Objectives reiterated below:
1. Explain the importance of the marketing mix.
2. Describe and analyze the marketing management functions.
3. Explain the elements of a marketing plan.
4. Describe the stages of the product life cycle.
5. Explain and analyze the advantages and disadvantages of entering international markets.
6. Explain the impact of e-commerce on the marketing functions.
1. The two exams will be a made up of essay questions. The research report grade will be based on logic, depth of analysis, ability to relate the subject to the text and your other sources.
2. CLASS PARTICIPATION:
Discussion policy: Students will receive 8 points or ½point per class for participation in class discussions. Only timely and relevant discussion will be evaluated positively. A lack of participation in class and case discussions will lead the instructor to conclude the student is not prepared to participate and could have a negative effect on the student's participation grade.
3. RESEARCH PAPER/PRESENTATION: Students are required to turn in a research report of not less that 8 pages (double spaced, 12 font) in a research paper format on a current marketing trend or problem in the U.S. The report publication guideline used is MLA, Park's standard. An oral and digital presentation with handouts to the class, not to exceed 15 minutes, of the report's high points and solution is also required for each student. You need a minimum of two references from printed material other that your text and two references from the Internet. The research grade will be based on logic, depth of analysis, ability to relate the subject to the text and your other sources.
An alternative is a case analysis developed from either the text's cases or a real situation the student is involved in at their work place. The written requirement is the same as the research paper.
4. A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. The case is to be assigned during week seven during an eight week course.
Midterm Examination 200
Final Examination 250
Research Project 200
Comprehensive Analysis Case 200
Research Presentation 50
Class Participation 100
Items Midterm Examination 20%
Final Examination 25%.
Research Project 20%
Comprehensive Analysis Case 20%
Research Presentation 5%
Class Participation 10%
< 59.4% or
4 unexcused absences F
The grade for students who pass the proctored final will be based on the overall average of homework and tests taken during the course. The final exam must address only material which the student has been taught in class.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
If students miss the first exam, they will have 1 class period to take a makeup exam after returning to class. The second (final) exam however, an “F” will be given unless the office approves the excuse for missing the exam. The student will need to provide a doctor's excuse, a note from work, or other documentation. If permission is granted, the student MUST get an appointment during week 8 from the office to get a time to take this proctored final exam. An appointment is also necessary to take the final exam early during week 8.
Reports and presentation will incur a reduction of 10 points per day for reports and 10 points per class session for presentations.
Classroom Rules of Conduct:
meetings and be on time. Attendance is recorded at each class meeting. If students are going to be absent, advance notification is required; otherwise the absence will be recorded as unexcused. After four unexcused absences students will be given a final grade of “F”. Academic dishonesty will result in immediate release from the course and a failing grade. In general. treat fellow classmates with respect, disagree professionally, and practice "good learning" techniques.
Foremost, keep me informed as to what is going on with you.
Course Topic/Dates/Assignments: To be posted on eCompanion on August 10, 2008.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
I am Les Lewis and I will be your facilitator for this term in MK 351 Principles of Marketing. As an educator my experience covers thirty years of adult education. I have twenty years at Park University as adjunct and currently as full time faculty at the Austin Center. I have also taught at St. Edwards University, Concordia University, Texas State University, and Austin Community College.
My industrial experience which spans 40 years includes positions in marketing, operations, manufacturing, and project management. All the firms have been “high tech” Fortune 500 and Fortune 100 firms. The organizations include Texas Instruments, Xerox, Tracor (BAE), Lockheed Martin, and Applied Materials. Most of these firms have been involved in DOD activities.
At Xerox I was an Operations Manager and a member of the branch senior staff within the field marketing organization. While at TI, Lockheed, and BAE, I was involved in federal government, DOD, and international marketing efforts. These efforts were for business up to $500 million.
Additionally, my wife and I, as well as our two sons have degrees from Park.
So welcome aboard. Now let's have fun AND learn.
Last Updated:7/10/2008 3:45:11 PM