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CA 385 Consumer Behavior
Brazier-Smith, Susan


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

CA 385 Consumer Behavior

Semester

S1Z 2006 ML

Faculty

Brazier-Smith, Susan

Title

Adjunct Instructor

Degrees/Certificates

B.A. Business Leadership
M.A. Art/Education
Montana Educator License

Daytime Phone

406.452.0259

Other Phone

406.799.7171

E-Mail

susan.braziersmith@park.edu

chop1susan@hotmail.com

Semester Dates

January 9-March 12

Class Days

--T-R--

Class Time

7:45 - 10:15 PM

Credit Hours

3


Textbook:
Consumer Behavior, Building Marketing Strategy
Ninth edition, Hawkins, Best, and Coney copyright 2004
ISBN: 0-07-253686-1

Textbooks can be purchased though the MBS bookstore

Textbooks can be purchased though the Parkville Bookstore


Course Description:
An integrated approach to the study of various behavioral concepts and theories useful for understanding consumer behavior and its relevance to the development of effective marketing strategies. 3:0:3

  Instructor Learning Outcomes

  1. Provide students with a usable and basic understanding of consumer behaviors.
  2. Students will be able to utilize and implement consumer analysis for the study and use of consumer marketing/future careers.
  3. Students will be able to build a market strategy and analysis for use in related careers.
  4. Students will be able to apply the study of consumer behavior to their own personal consumer behavior.
Class Assessment:
Mid-term
Proposed Market Analysis Paper
Proposed Market Strategy
Classwork
Final Exam

Grading:
Mid-term exam 100 points
Market Analysis Paper 100 points
Market Strategy 100 points
Classwork/Participation 100 points
Final Exam 100 points

Late Submission of Course Materials:
Make-up or late work will only be accepted if there are/is extreme mitigating circumstances that prevent the student from completing assignments. *It is imperative that the student contact me immediately to make alternate arrangements. It is not acceptable to ask for late submissions after the due date.

Classroom Rules of Conduct:
1. Practice good listening skills.
2. Arrive on time.
3. Turn cell phones to vibrate or off while in class.

Course Topic/Dates/Assignments:
*Please note: The instructor reserves the right to make reasonable modifications or changes to the schedule as needed.

January 10th
Class introductions
Present syllabus, text and course expectations
Assign:Text readings chapters 1,2

January 12th
Lecture: Chapters 1,2
Powerpoint presentation
Assign:Text readings chapters 3,4
       
January 17th
Lecture: Chapters 3,4
Assign: Text readings chapters 5,6

January 19th
Lecture: chapters 5,6
Assign: Text readings chapters 7,8
Give out Market Analysis directions

January 24th
Lecture: chapters 7,8
Mid-term Review

January 26th
Mid-term chapters 1-8
Assign: Text readings 9

January 31st
Lecture: Lecture chapters 9
Assign: Text readings chapter 10

February 2nd
Lecture: Chapter 10
Assign: Text readings chapter 11

February 7th
Lecture: Chapter 11
Assign: Text readings chapter 12
Give out Market Strategy directions

February 9th
Lecture: Chapter 12
Assign: Text readings chapters 13,14

February 14th
Lecture: Chapters 13,14
Assign: Text readings chapter 15

February 16th
Lecture: Chapter 15
Assign: Text readings chapters 16,17

February 21st
Lecture: Chapters 16,17
Assign: Text readings chapter 18

February 23rd
Lecture: Chapter 18
Assign: Text readings 19

February 28th
Lecture: Chapter 19
Assign: 20

March 2nd
Lecture:Chapter 20
Review: Slides and antedotes
Market Analysis and Strategy Due

March 7th
Final Review

March 9th
Final Exam


Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2005-2006 Undergraduate Catalog Page 85-87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2005-2006 Undergraduate Catalog Page 89

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Additional Information:

Copyright:

This material is copyright and can not be reused without author permission.