CA 385 Consumer Behavior
S1Z 2006 ML
B.A. Business LeadershipM.A. Art/EducationMontana Educator License
January 9-March 12
7:45 - 10:15 PM
Textbook: Consumer Behavior, Building Marketing Strategy
Ninth edition, Hawkins, Best, and Coney copyright 2004
Textbooks can be purchased though the MBS bookstore
Textbooks can be purchased though the Parkville Bookstore
Course Description: An integrated approach to the study of various behavioral concepts and theories useful for understanding consumer behavior and its relevance to the development of effective marketing strategies. 3:0:3
Instructor Learning Outcomes
Grading: Mid-term exam 100 points
Market Analysis Paper 100 points
Market Strategy 100 points
Classwork/Participation 100 points
Final Exam 100 points
Late Submission of Course Materials: Make-up or late work will only be accepted if there are/is extreme mitigating circumstances that prevent the student from completing assignments. *It is imperative that the student contact me immediately to make alternate arrangements. It is not acceptable to ask for late submissions after the due date.
Classroom Rules of Conduct: 1. Practice good listening skills.
2. Arrive on time.
3. Turn cell phones to vibrate or off while in class.
Course Topic/Dates/Assignments: *Please note: The instructor reserves the right to make reasonable modifications or changes to the schedule as needed.
Present syllabus, text and course expectations
Assign:Text readings chapters 1,2
Lecture: Chapters 1,2
Assign:Text readings chapters 3,4
Lecture: Chapters 3,4
Assign: Text readings chapters 5,6
Lecture: chapters 5,6
Assign: Text readings chapters 7,8
Give out Market Analysis directions
Lecture: chapters 7,8
Mid-term chapters 1-8
Assign: Text readings 9
Lecture: Lecture chapters 9
Assign: Text readings chapter 10
Lecture: Chapter 10
Assign: Text readings chapter 11
Lecture: Chapter 11
Assign: Text readings chapter 12
Give out Market Strategy directions
Lecture: Chapter 12
Assign: Text readings chapters 13,14
Lecture: Chapters 13,14
Assign: Text readings chapter 15
Lecture: Chapter 15
Assign: Text readings chapters 16,17
Lecture: Chapters 16,17
Assign: Text readings chapter 18
Lecture: Chapter 18
Assign: Text readings 19
Lecture: Chapter 19
Review: Slides and antedotes
Market Analysis and Strategy Due
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2005-2006 Undergraduate Catalog Page 85-87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2005-2006 Undergraduate Catalog Page 89
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .