EN306B Prof Wrtng in the Disciplines: Business Communications

for U1T 2006

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


EN 306 Professional Writing in the Disciplines: Business Communications


U1T 2006 DL


Stallings, Walton Dees


Assistant Professor



Office Location

Lothian, MD

Office Hours

24 hours daily, 7 days a week; online conference available by prior coordination

Daytime Phone

(410) 867-6172 (ofc)

Other Phone

(410) 991-0934 (mobile)




Semester Dates

June 5, July 30, 2006

Class Days

Online - continual

Class Time

Online - continual


Successful Completion: Writing Competency Test

Credit Hours


Text: Business Communication Essentials
Authors: Courtland Bovee and John Thill, Second Edition
ISBN: 0-13167981 3

Textbooks can be purchased though the MBS bookstore

Additional Resources:
See course Webliography

Course Description:
This course is the third course in the required writing sequence at Park University.  It emphasizes professional writing skills and expectations in various disciplines while developing further basic writing skills.  Specific departmental courses may be deemed equivalent and will be used to satisfy this course.  This course will emphasize knowing and preparing various kinds of communications in business and related fields: business letters, reports, proposals, surveys, field studies, visual aids, group presentations, and public lectures.  Pre-requisites: EN105, EN106, passing the Writing Competency Test, and 60 credit hours. 3:0:3

Educational Philosophy:
My philosophy is to give you a learning environment rich in resources, and to give you continual availability to me. I will guide you though practical learning experiences with scenarios similar to what you'll find in professional settings.  I think you'll find this approach both interesting and rewarding.

  Instructor Learning Outcomes

  1. Explain how business communication in a high-tech, globally-oriented, and diverse economy differs from other types of writing.
  2. Analyze audiences and project management techniques for different communications purposes, using audience analysis checklists and planning techniques.
  3. Compile research findings, including bibliographies, journals, and notes.
  4. Compose information plans and outlines during the process of organizing a business document.
  5. Draft a working version of a business report and other workplace documents.
  6. Revise and proof documents using a writing review checklist.
  7. Write and submit memos suggesting improvements; memos with research recommending a course of action; bad-news and decision-making letters; proposals; recommendations; business reports; and other workplace correspondence, including resumes.
  8. Collaborate with others on writing tasks, at a distance, using appropriate technology.
  9. Coach subordinates and colleagues to write business documents, applying specific standards and techniques.
Class Assessment:
Performance will be assessed based on documents/papers, discussions, and a final exam.

General. You will be able to track your average exactly throughout the course. The grading scale is as follows: A = 90-100; B = 80-89; C = 70-79; D = 60-69; F = 0-59. You will know in advance the standards, points, and percentage for each assignment. My goal is to give you prompt, clear, and useful feedback to help you become a better writer and thinker. Each student is responsible for:

Completing weekly reading assignments.

Completing Weekly Discussion Questions and an Online Journal and submitting the journal to the instructor on dates specified by the instructor.
Completing six substantial writing assignments, referred to as Papers.
Completing a Final Examination.
Course Grading Scale –

Paper #1 (Memo)  50
Week 2

Paper #2 (Memo w/research)   100
Week 3

Paper #3 (Letters)  150
Week 4

Paper #4 (Proposal)  100
Week 5

Paper #5 (Resume)  50
Week 6

Paper #6 (Report)  200
Week 7

Journal/Notebook  50
Week 7

Class Participation   100

Final Examination  200
Week 8

Total  1000

Late Submission of Course Materials:
Late submissions of work/missing assignments: Late submissions of assignments will be handled on a case-by-case basis, though as in the workplace, it is essential that documents be delivered on time, in final form.  Assignments which are still missing at the end of the term will receive no credit.

Course Topic/Dates/Assignments:
All course assignment dates and detailed instructions are posted in the online classroom.
Memo #1 - Wanted: Suggestions to improve conditions of learning.

Audience (your reader): a Park College decisionmaker.

ASSIGNMENT: Write a memo reporting a problem and suggesting one or more changes for improvement or solution of that problem. Use your personal observation as the primary source of your evidence. Put it on no more than two pages. Use the format (not the substance) on p. 143 in our text, or, if you don't have the text yet, another standard memo format (not a letter).

Memo #2: Memo with Support from Documented Research Findings

Final form

Wanted: Opportunities to improve international business prospects.

Potential audience: President, C&C Industries.

ASSIGNMENT: Assume that your employer will soon begin doing business in a specific foreign country and that 25 employees, including you, may be transferred there. Read one or more articles on that country from recent newspapers or magazines, or from other sources, especially online. Describe in a memo what you have learned about current conditions in the country and the possible effects of current conditions on business operations.

In addition to reading magazine articles and other materials, use search engines and other means to look for information on the Internet which can help you with this assignment; I encourage you to work together on the research, and will be pleased to help. Write a 2-3 page memo describing what you've learned about a country in which you will hypothetically be doing business. Use memo format.
Assignment #3, Letters

Potential audience: Part 1: A hypothetical student. Part 2: A decisionmaker.


Letter 1: One of your many duties as personnel manager at Steadfast, Inc., is to administer the Educational Assistance Plan (EAP). The EAP provides for the reimbursement of tuition expenses to any employee who earns a grade of C or better in any preapproved college course. Jack Sommers, an hourly employee, has submitted a request form for reimbursement for a preapproved psychology course that he recently completed. You call the registrar at the college and learn that Jack earned a D for the course. This was the first college course that Jack has taken. Write a letter in which you deny Jack's request for reimbursement. Be tactful but firm, and put it on one page.

Letter 2: Write a letter recommending (persuading the reader to adopt) a course of action to solve a problem or exploit an opportunity in your workplace. Apply appropriate techniques to make your recommendation persuasive, including online research information. Use a specific letter format in your text. Length: 2-3 pages.
Assignment #4, Short Proposal

Final form

Potential audience: A potential specific customer.

Assignment: A solicited proposal based on a specific scenarion, which will either be a group project, or will require you to collaborate with others on th eproposal in some other way.

You will also be expected to Use the World Wide Web and other resources, especially Park's Online Library, for supporting information.
Writing Assignment #5: Cover Letter and Resume

Submit a focused resume, with a cover letter. Final form, no errors. Use Chapter 13 as a guide. Provide some information focusing on your business writing skills as a strength.

Also use the checklist provided as a guide to make sure you cover all important areas.

FINAL PAPER ASSIGNMENT (Paper #6): Short Report with Research from Both Online and Traditional Sources

For Paper #6, write an analytic report focused on an approved topic appropriate for a business or organizational setting. The report will incorporate sources from your online and other research, and will be more fully developed than your previous assignments.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2005-2006 Undergraduate Catalog Page 85-87

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2005-2006 Undergraduate Catalog Page 89

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .


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Last Updated:5/21/2006 8:45:37 PM