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MG 354 Small Business Management
Johansen, Laurence


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MG 354 Small Business Management

Semester

U1T 2006 DL

Faculty

Johansen, Laurence

Title

Instructor

Degrees/Certificates

BBA/Management & Organization and Marketing
MBA/Management

Daytime Phone

937-429-4186

E-Mail

laurence.johansen@pirate.park.edu

ljohansen@ameritech.net

Semester Dates

June 5 - July 30, 2006

Class Days

TBA

Class Time

TBA

Credit Hours

3


Textbook:
Small Business Management, 13th ed. - Longenecker, Moore, Petty, and Palich

Textbooks can be purchased though the MBS bookstore


Course Description:
A detailed study of the relationship and functions of accounting,  management, financial management, and marketing in the successful  initiation and operation of a small business. 3:0:3

Educational Philosophy:
The instructor's educational philosophy is based on student-centered-learning, where the student takes an active role in and responsibility for the learning process.  To this end, the student will be engaged in reading the text, Lectures, and supplemental material found while doing web research.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “small business”.
  2. Explain how owning and operating a small business is different from operating other types of businesses.
  3. Identify the factors that make a family business unique.
  4. Identify the major advantages and limitations of franchising.
  5. List some reasons for buying an existing business.
  6. Describe the characteristics of highly successful startups.
  7. Describe the purpose and contents of financial statements.
  8. Explain how risk management can be used in coping with business risk
  9. Explain the importance of having an exit strategy.


Core Assessment:

The assessment device is a comprehensive business plan that is written in class during week 13 of six week classes and during week 7 of eight week classes.  The business plan should address the solutions that are presented by knowledge of the above objectives.

Class Assessment:
Examination, reports, Discussion questions, Summary Questions

Proctored final examination - An  examination will be taken in a proctored testing environment during the 8th week at one of the Park University sites around the country or at an alternative location approved by me.  For proctored examinations, photo identification is required at the time of the test.  Guidelines for selecting an acceptable proctor can be found on the Park University Website.

Grading:
Examination:  80 points
Reports:  300 points
Discussion Questions:  80 points
Summary Questions:  40 points

Late Submission of Course Materials:
Week 1 assignments may be submitted at any  time throughout the term.  Week 2 and subsequent weekly assignments will be penalized 10% if one day late; 30% if  two days late; and 50% if three days late.  More than three days late earns zero points.

Classroom Rules of Conduct:
Students are to be professional at all times, both to each other and to the instructor.

Course Topic/Dates/Assignments:
Week 1: Entrepreneurship and Small Business
o Readings:
? Text: Read Chapters 1 and 3
o Weekly Report: Analyze your own education and experience as qualifications for entrepreneurship. Identify your greatest strengths and weaknesses.
o Weekly Discussion Questions: 1. What is meant by the term, "entrepreneur"? 2. What is SWOT analysis? How can SWOT help the entrepreneur match opportunities in the external environments with capabilities of the organization?
o Weekly Summary Questions: 1. What is the most important thing you learned this week? 2. How can you apply (use) what you have learned?


Week 2: Global Marketing
o Readings:
? Text: Chapter 17
o Weekly Report: Review recent issues of "Entrepreneur," "Inc." or another small business publication and write a summary on an article(s) related to international business. Do not cut & paste. List the website(s) you summarized.
o Weekly Discussion Topics/Question: 1. Identify the four basic forces driving small businesses to enter the global business arena.  Which do you think is the most influential in the globalization of small firms?  2. Discuss the importance of a careful cultural analysis to a small firm that wishes to enter an international market.
o Weekly Summary Topics/Questions: 1. What is the most important thing you learned this week? Why? 2. How can you apply (use) what you have learned?


• Readings:  Chapters 3, 4, and 5

• ?Weekly Report:  Submit the weekly Report (see Report under Week 3 on menu at left of screen) no later than midnight (EST) Sunday of Week 3.

• ??Weekly Discussion Topics/Questions:
o 1. Why might an entrepreneur prefer to launch an entirely new venture rather than buy an existing firm?
o 2. How are family businesses and other types of small businesses similar or different? Explain what makes a business a family business.

• Weekly Summary Topics/Questions:
o 1. What is the most important thing you learned this week? Why?
o 2. How can you apply (use) what you have learned?



Week 4: The New Business Venture Plan
• Readings:  Chapters 6, 7, and 9

• Weekly Report:  Access the Writing a Business Plan link at http://www.inc.com. Inc.com offers a wealth of information on business plans. Read an article and write a summary. Do not cut & paste. List the website(s) you summarized.

• Weekly Discussion Topics/Question:
o 1. What benefits are associated with the preparation of a written business plan for a new venture? Who uses such a plan?
o 2. How do the three marketing philosophies differ?
o 3. What are the key attributes of a good business location? Which of these would probably be most important for a retail location? Why?

• Weekly Summary Topics/Questions:
o 1. What is the most important thing you learned this week? Why?
o 2. How can you apply (use) what you have learned?


Week 5: The New Venture Business Plan (cont.)
• Readings:  Chapters 10 and 11

• ?Weekly Report: Research "financing startups" on the Internet and write a summary on an article(s) which you found interesting. Do not cut & paste. List the website(s) you summarized.

• Weekly Discussion Topics/Questions:
o 1. How are a startup's financial requirements estimated?
o 2. How does the nature of a business affect its sources of financing?

• Weekly Summary Topics/Questions:
o 1. What is the most important thing you learned this week? Why?
o 2. How can you apply (use) what you have learned?

Week 6:  Focusing on the Customer:  Market Growth Strategies
• Readings:  Chapters  13, 14, 15, and 16

• ?Weekly Report: The website at http://www.allbusiness.com offers a wealth of information on sales and marketing. Go to the "Sales & Marketing" link and write a summary on an article which you find interesting. Do not cut & paste. List the website(s) you summarized.

• Weekly Discussion Topics/Question:
1. Select two product names and then evaluate each with respect to the five rules for naming a product.
2. What are the major benefits of credit to buyers? What are its major benefits to sellers?
3. What are some approaches to advertising on the web?
• Weekly Summary Topics/Questions:
1. What is the most important thing you learned this week? Why?
2. How can you apply (use) what you have learned?


Week 7:  Entrepreneurial Integrity and Managing Human Resources
• Readings:  Chapter 2 and 19
• Weekly Report: Using the Internet, research "small business ethics" and write a summary of an article(s) which you find interesting. Do not cut & paste. List the website(s) you summarized.

• Weekly Discussion Topics/Questions:
1. In what ways is the workforce becoming more diverse and how do these changes affect recruitment by small firms?
2. Why might small business CEOs focus more attention on profit and less on social goals than large business CEOs do?
• Weekly Summary Topics/Questions:
1. What is the most important thing you learned this week? Why?
2. How can you apply (use) what you have learned?

Week 8:  Evaluating Financial Performance

• Readings:  Chapter 23

• Weekly Report: Write a business plan (ten full pages minimum, which does not include the title page or table of contents) on a business you'd like to start. Your plan must include all of the areas listed on page 127 of your text. Up to 25/125 points will be deducted for spelling, English, punctuation, etc.

• Weekly Discussion Topics/Questions:
1. What are the primary types of records required for a sound accounting system.
2. What is financial leverage? When should it be used and when should it be avoided? Why?
• Weekly Summary Topics/Questions:
1. What is the most important thing you learned in this course? Why?
2. How can you apply (use) what you have learned

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2005-2006 Undergraduate Catalog Page 85-87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2005-2006 Undergraduate Catalog Page 89

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Copyright:

This material is copyright and can not be reused without author permission.

Last Updated:5/19/2006 4:17:22 PM