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MG 401 Senior Seminar in Management
Morris, Robert E.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MG 401 Senior Seminar in Management

Semester

F1T 2006 DLB

Faculty

Morris, Robert E.

Title

Adjunct Faculty

Degrees/Certificates

B.S. Business Administration
MBA (Masters in Business Administration)

Office Location

Orange Park Florida

Office Hours

Monday and Wednesday 8:00 - 9:00 pm EST

Daytime Phone

904-542-2486 x 140

Other Phone

904-777-5185

E-Mail

robert.morris02@park.edu

bobmorris47@bellsouth.net

Semester Dates

21 August - 15 October 2006

Class Days

TBA

Class Time

TBA

Prerequisites

MG 352 and EN 306B or equivalent. It is strongly recommended that all major core courses be completed prior to enrolling in this course.

Credit Hours

3


Textbook:

Crafting and Executing Strategy, by Thompson, Strickland, and Gamble; 14th edition; ISBN  0-07-296221-6

 

Textbooks can be purchased though the MBS bookstore

Textbooks can be purchased though the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
Consideration of managerial problems and/or policies. Topics include: the role of values and assumptions in administrative situations, especially their influence on administrators choices among possible ends and means; the skills, attributes and personal qualities that enhance effectiveness of responsible individuals as they work with others in organizations; and the determinants of organization and executive action. PREREQUISITES: MG 352 and EN 306B or equivalent. It is strongly recommended that all major core courses be completed prior to enrolling in this course. 3:0:3

Educational Philosophy:
The facilitator's educational philosophy is based on the interaction of the students based on lectures, examinations, case studies, readings, presentations, web sites, and research. The facilitator will engage the students through discussion threads and case studies to foster an environment where ideas, thoughts, and issues can be shared and explored.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management.
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.


  Instructor Learning Outcomes
  1. To develop students capacity to think strategically about a company, its present business position, its long term direction, its resources and competitive capabilities, the caliber of its present strategy, and its opportunities for gaining a sustainable competitive advantage
  2. To build students skills in conducting strategic analysis in a variety of industries and competitive situations and, especially, to provide them with a stronger understanding of the competitive challenges of a rapidly changing market environment.
  3. To give students hands-on experience in crafting business strategy, reasoning carefully about strategic options, using what if analysis to evaluate action alternatives, and making sound strategic decisions.
  4. To acquaint students with the managerial tasks associated with implementing and executing company strategies, drill them in the range of actions managers can take to promote competent strategy execution, and give them some confidence in being able to function effectively as part of a company
  5. To integrate the knowledge gained in earlier core courses in the business school curriculum, show students how the various pieces of the business puzzle fit together, and demonstrate why the different parts of a business need to be managed in strategic harmony.
  6. To develop students powers of managerial judgment, build their skills in assessing business risk, and improve their ability to create results-oriented action plans.
  7. To have students become more proficient in using personal computers and the World Wide Web to do managerial analysis and work.
Core Assessment:

Class Assessment:
The class will be comprised of examinations, discussion questions, homework assignments, class participation, and a report.

Grading:

I will provide you with ongoing progress reports of your average grade throughout the term. Course grades will be based on a weighted composite of performance evaluations in the areas contained in the following table:

Assignment

% of Grade

Due Date

Homework (1-3 Questions/Chapter/week) 16% (8 @ 20 points) See course schedule
Report (See Course Requirements) 10% (1 @ 100 points) Week 7
Case Conferencing  25% (5 @ 50 points) See course schedule
Exam 1 (To be Emailed) 15% (1 @ 150 points) Week 4
Exam 2 (To be Proctored) 30% (1 @ 300 points) Week 8
Class Participation 4%  (Throughout the term -- 40 points) Continually

 

Final Exam notes:

The comprehensive final is not a take-home test.

The comprehensive final is a closed book and closed notes exam.

For all online courses, the student must pass the final exam with 60% or better to pass the course.

 

Course Grading Scale :  See below.

A =  90- 100%  (900 -- 1000 points)
B =  80-89%  (800 -- 899 points)
C =   70-79%  (700 -- 799 points)
D =  60-69%  (600 -- 699 points)
F =  < 60%  (< 600 points)
 
 

The three most important grading criteria for your work will be breadth, depth, and application/synthesis of course concepts. For purposes of this course, the following definitions will apply to each of these terms:

  • Breadth (B): Refers to the "number" of chapter and lecture concepts that you apply to the homework questions, case discussions, and report.
  • Depth (D): Refers to the degree you provide "detailed" analyses to the homework questions, case discussions, and report.
  • Application/Synthesis (A): Refers to the chapter and lecture concepts and higher order thinking you "apply" to your homework questions, case discussions, and report. You can accomplish this by referencing page numbers, concepts such as Porter's Five Force model, etc. and utilizing higher order thinking.

Each time you submit work, I will respond (In the comment section) to the work you submit with either a B, D, A, or combination thereof. For example, if you need additional Depth and Application as they relate to your work, I will provide the following comment:

Areas for additional focus: D1/A2.  Note:  A number (1, 2, or 3) by the letter indicates the degree to which additional focus is needed.  For example, D1, indicates a small amount of additional depth is needed, a D2  indicates a moderate amount is needed, while a D3 indicates a substantial amount is needed.  In terms of relating the above to point deductions, the following can be used as a guideline (Actual point deductions may vary somewhat)

Homework Point Deductions

  • B1 or D1 or A1  =  1 point deduction
  • B2 or D2 or A2  =  2 point deduction
  • B3 or D3 or A3  =  3 point deduction
  • B1/A1, etc. = 2 point deduction
  • B1/A2, etc. = 3 point deduction
  • B1/A3, etc. = 4 point deduction
  • B2/A2, etc. = 4 point deduction
  • B2/A3, etc. = 5 point deduction
  • B3/A3, etc. = 6 point deduction
  • B1/A1/D1, etc. = 3 point deduction
  • B1/A2/D1, etc. = 4 point deduction
  • B1/A2/D2, etc. = 5 point deduction
  • B1/A3/D3, etc. = 7 point deduction
  • B2/A2/D2, etc. = 6 point deduction
  • Etc.

Case Point Deductions

  • B1 or D1 or A1  =  2 point deduction
  • B2 or D2 or A2  =  4 point deduction
  • B3 or D3 or A3  =  6 point deduction
  • B1/A1, etc. = 4 point deduction
  • B1/A2, etc. = 6 point deduction
  • B1/A3, etc. = 8 point deduction
  • B2/A2, etc. = 8 point deduction
  • B2/A3, etc. = 10 point deduction
  • B3/A3, etc. = 12 point deduction
  • B1/A1/D1, etc. = 6 point deduction
  • B1/A2/D1, etc. = 8 point deduction
  • B1/A2/D2, etc. = 10 point deduction
  • B1/A3/D3, etc. = 14 point deduction
  • B2/A2/D2, etc. = 12 point deduction
  • Etc.

I will submit "summary" grades via email to you after the first two weeks, after the next three weeks, and then after the final three weeks. You are more than welcome to contact me any time you wish to discuss your grades-to-date. Also, your participation grade will be determined by your positive responses to the case postings of others and your timeliness in terms of submitting your work, etc. Note: 20% penalty per day for late work

IMPORTANT!! Your grade for each case posting will be determined not only by the "B-D-A" of your postings, but also by your positive responses to the postings of your team members. Please respond to at least one posting of another student for each case analysis. Failure to do so will result in a loss of five points for each case you post in the Discussion Area.

 

Late Submission of Course Materials:

Submission of Late Work: Students who are unable to meet the assignment due date should notify the instructor prior to the assigned due date. Late work mayl be penalized 20% per day beginning at 12:01 am MST on the Monday after the assignment is due. Late work cannot be submitted after 5 days from the due date and receive credit.

Classroom Rules of Conduct:

Course-Specific Policies:

Preferred Contact Method:  You may contact me vai email or by cell phone anytime you need assistance.

Preferred Method for Submitting Assignments:  Please use the Dropbox when asked.  All other work should be submitted via email.

Response Policy I will respond to all questions within 48 hours.

Online Course Policies

Policy #1:  Submission of Work:

  • A class week is defined as the period of time between Monday 12:01 am MST and Sunday at 11:59 PM MST. The first week begins the first day of the term/semester. Assignments scheduled for completion during a class week should be completed and successfully submitted by the posted due date.
  • Create a back up file of every piece of work you submit for grading. This will ensure that a computer glitch or a glitch in cyberspace won't erase your efforts.
  • When files are sent attached to an email, the files should be in either Microsoft Word, RTF, ASCII, txt, or PDF file formats.

Policy #2: Ground Rules for Online Communication & Participation

  • General email: Students should use email for private messages to the instructor and other students. When sending email other than assignments, you must identify yourself fully by name and class in all email sent to your instructor and/or other members of our class.
  • Online threaded discussions: are public messages and all writings in this area will be viewable by the entire class or assigned group members.
  • Online Instructor Response Policy:  Online Instructors will check email frequently and will respond to course-related questions within 24-48 hours.
  • Observation of "Netiquette": All your Online communications need to be composed with fairness, honesty and tact.  Spelling and grammar are very important in an Online course.  What you put into an Online course reflects on your level of professionalism.  Here are a couple of Online references that discuss writing Online http://goto.intwg.com/ and netiquette http://www.albion.com/netiquette/corerules.html.
  • Please check the Announcements area before you ask general course "housekeeping" questions (i.e. how do I submit assignment 3?).  If you don't see your question there, then please contact your instructor. 

Policy #3: What to do if you experience technical problems or have questions about the Online classroom.  

  • If you experience computer difficulties (need help downloading a browser or plug-in, you need help logging into the course, or if you experience any errors or problems while in your Online course, click on the Help Button button in your Online Classroom, then click on the helpdesk menu item, and then fill out the form or call the helpdesk for assistance. 
  • If the issue is preventing you from submitting or completing any coursework, contact your instructor immediately.

Policy #4: DISABILITY GUIDELINES:  Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply.

Additional information concerning the criteria for special assistance and Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability.

Course Topic/Dates/Assignments:

Week 1 (21 August 2006): What is Strategy and Why is it Important? The Managerial Process of Crafting and Executing Strategy

  • Readings:

    • Text: Read Chapters 1 and 2

    • Lecture Notes/PPT Overview for week 1

  • On-Line Discussion Assignment: Post your responses to the questions in the Discussion Area thread titled "Week 1 -- Your Company". You may provide any other comments you wish. Also, please post your email address, along with a brief work and/or educational background to the Introduction Area thread titled, "Introductions".

  • Homework: Based on your responses to the questions posed in the Discussion Area, please answer the following three questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 1: Homework (1) Write a mission/vision statement for your company. (2) Develop two business strategies for your company. (3) Describe the business model for your company.

Week 2 (28 August 2006): Analyzing a Company's External Environment

  • Readings:
    • Text: Read Chapter 3 and "Starbucks", page C-2.
    • Lecture Notes/PPT Overview for week 2

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 2 -- Starbucks". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 2: Homework (1) What is your 'brief' response to each of the seven questions posed on pages 47 and 48 with respect to your business and the industry your business will compete in?

Week 3 (04 September 2006): Analyzing a Company's Resources and Competitive Position and The Five Generic Competitive Strategies: Which One to Employ?

  • Readings:

    • Text: Read Chapters 4 and 5, and "Krispy Kreme Doughnuts", page C-245.

    • Lecture Notes/PPT Overview for week 3

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 3 -- Krispy Kreme Doughnuts". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 3: Homework. (1) With respect to your company, answer the five questions on page 87. (2) Of the five generic competitive strategies, which one would you choose for your company and why (Fig. 5-1, page 116)?

Week 4 (11 September 2006): Beyond Competitive Strategy: Other Important Strategy Choices

  • Readings:

    • Text: Read Chapter 6

    • Lecture Notes/PPT Overview for week 4

  • On-Line Discussion Assignment: None

  • Midterm Exam: Your midterm exam is in the Doc Sharing folder (See the Discussion folder for details). You will need to email your responses to me by the end of the week.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 4: Homework. (1) Describe in detail, specific ways you will use the internet and internet technology to assist you with supply chain management and configure your company's value chains.

Week 5 (18 September 2006): Tailoring Strategy to Fit Specific Industry and Company Situations, and Diversification: Strategies for Managing a Group of businesses

  • Readings:

    • Text: Read Chapters 8 and 9, and "Harley Davidson", page C-376.

    • Lecture Notes/PPT Overview for week 5

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 5 -- "Harley Davidson". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 5: Homework. (1) Of the nine situations listed on page 203, what situation fits your particular business? Describe in detail, the strategy you will employ to effectively compete in the situation you selected. (2) Explain the difference between related and unrelated diversification. Which would you choose for your company?

Week 6 (25 September 2006) : Tailoring Strategy to Fit Specific Industry and Company Situations, and Diversification: Strategies for Managing a Group of businesses

  • Readings:

    • Text: Read Chapters 10 and 11, and "Southwest Airlines", page C-636.

    • Lecture Notes/PPT Overview for week 6

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 5 -- "Southwest Airlines". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 6: Homework. (1) Using Fig.10.1, page 302 as a guideline, what specific actions for each of the five areas of social responsibility would you initiate for your company (Explain in detail). (2) Discuss each of the considerations in Fig. 11.3, page 329 as they relate to your company and successful strategy execution.

Week 7 (02 October 2006): Managing Internal Operations

  • Readings:

    • Text: Read Chapter 12

    • Lecture Notes/PPT Overview for week 7

  • On-Line Discussion Assignment: None

  • Report: Report: Your report -- Leadership -- Its Importance For Today's Organization is due the end of this week. See Course Requirements -- Report in the Syllabus, and my email message for instructions, etc.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 7: Homework. (1) What will be the most important issue to consider in terms of effective strategy implementation for your company? (2) What types of motivational practices and reward systems will you have for your employees?

Week 8 (09 October 2006): Corporate Culture and Leadership

  • Readings:

    • Text: Read Chapter 13

    • Lecture Notes/PPT Overview for week 8

  • On-Line Discussion Assignment: None

  • Final Exam: The second and final exam must be taken in person before the end of the this week at one of the Park University sites around the country or at an alternative location approved by the college where Park University sites are not available. It will be the responsibility of the student to arrange for a proctor who will be accepted and approved by the instructor. Park University site administrators or adjunct faculty are preferred, but K-12 school officials or senior personnel at the place of employment are usually acceptable. For the proctored examination, photo identification is required. A proctor information form will be provided.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 8: Homework.(1) How do you intend to build a strategy supportive culture for your company?

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "W".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Copyright:

This material is protected by copyright and can not be reused without author permission.

Last Updated:8/2/2006 7:04:20 PM