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MG 401 Senior Seminar in Management
Bernier, Cheryl L.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MG 401 Senior Seminar in Management

Semester

F1T 2006 DLC

Faculty

Bernier, Cheryl L.

Title

Senior Instructor

Degrees/Certificates

M.B.A., University of Massachusetts
B.S., University of the State of New York
Master Online Teacher Certificate, University of Illinois

Office Location

Albuquerque, New Mexico

Office Hours

Email any time.  Call during reasonable hours (I am on Mountain Time).

Daytime Phone

(505) 797-0757

E-Mail

Cheryl.Bernier@Pirate.park.edu

clbernier@comcast.net

Semester Dates

August 21 - October 15, 2006

Class Days

TBA

Class Time

TBA

Prerequisites

MG 352 and EN 306B or equivalent. It is strongly recommended that all major core courses be completed prior to enrolling in this course.

Credit Hours

3


Textbook:

Crafting and Executing Strategy, by Thompson, Strickland, and Gamble; 14th edition; ISBN  0-07-296221-6

 

 

Textbooks can be purchased though the MBS bookstore

Textbooks can be purchased though the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
Consideration of managerial problems and/or policies. Topics include: the role of values and assumptions in administrative situations, especially their influence on administrators choices among possible ends and means; the skills, attributes and personal qualities that enhance effectiveness of responsible individuals as they work with others in organizations; and the determinants of organization and executive action. PREREQUISITES: MG 352 and EN 306B or equivalent. It is strongly recommended that all major core courses be completed prior to enrolling in this course. 3:0:3

Educational Philosophy:

Our course goals and purpose can only be achieved through a joint "on-line" effort. I will work to stimulate your interest and learning. However, you will be expected to display initiative and a program of self study as well. As a result, a primary objective of the course is to provide you with an environment that will reward your own intellectual effort. I hope this course will be one of the best courses you have had -- that it will be instrumental in making you: (1) competitively superior, (2) successful in your career; and (3) much wiser to the secrets of management.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management.
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.


Core Assessment:

Tests and  Case Studies

Link to Class Rubric

Class Assessment:

I will provide you with ongoing progress reports of your average grade throughout the term. Course grades will be based on a weighted composite of performance evaluations in the areas contained in the following table:

Assignment

% of Grade

Due Date

Homework (1-3 Questions/Chapter/week) 16% (8 @ 20 points) See course schedule
Report (See Course Requirements) 10% (1 @ 100 points) Week 7
Case Conferencing  25% (5 @ 50 points) See course schedule
Exam 1 (To be Emailed) 15% (1 @ 150 points) Week 4
Exam 2 (To be Proctored) 30% (1 @ 300 points) Week 8
Class Participation 4%  (Throughout the term -- 40 points) Continually

Grading:

Course Grading Scale :  See below.

A =  90- 100%  (900 -- 1000 points)
B =  80-89%  (800 -- 899 points)
C =   70-79%  (700 -- 799 points)
D =  60-69%  (600 -- 699 points)
F =  < 60%  (< 600 points)

Late Submission of Course Materials:

Submission of Late Work: Late work will receive a 5 point penalty.

Classroom Rules of Conduct:

Online Course Policies:

Policy #1:  Submission of Work:

  • A class week is defined as the period of time between Monday 12:01 am MST and Sunday at 11:59 PM MST. The first week begins the first day of the term/semester. Assignments scheduled for completion during a class week should be completed and successfully submitted by the posted due date.
  • Create a back up file of every piece of work you submit for grading. This will ensure that a computer glitch or a glitch in cyberspace won't erase your efforts.
  • When files are sent attached to an email, the files should be in either Microsoft Word, RTF, ASCII, txt, or PDF file formats.

Policy #2: Ground Rules for Online Communication & Participation

  • General email: Students should use email for private messages to the instructor and other students. When sending email other than assignments, you must identify yourself fully by name and class in all email sent to your instructor and/or other members of our class.
  • Online threaded discussions: are public messages and all writings in this area will be viewable by the entire class or assigned group members.
  • Online Instructor Response Policy:  Online Instructors will check email frequently and will respond to course-related questions within 24-48 hours.
  • Observation of "Netiquette": All your Online communications need to be composed with fairness, honesty and tact.  Spelling and grammar are very important in an Online course.  What you put into an Online course reflects on your level of professionalism.  Here are a couple of Online references that discuss writing Online http://goto.intwg.com/ and netiquette http://www.albion.com/netiquette/corerules.html.
  • Please check the Announcements area before you ask general course "housekeeping" questions (i.e. how do I submit assignment 3?).  If you don't see your question there, then please contact your instructor. 

Policy #3: What to do if you experience technical problems or have questions about the Online classroom.  

  • If you experience computer difficulties (need help downloading a browser or plug-in, you need help logging into the course, or if you experience any errors or problems while in your Online course, click on the Help Button button in your Online Classroom, then click on the helpdesk menu item, and then fill out the form or call the helpdesk for assistance. 
  • If the issue is preventing you from submitting or completing any coursework, contact your instructor immediately.

Policy #4: DISABILITY GUIDELINES:  Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply.

Additional information concerning the criteria for special assistance and Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability.

Course Topic/Dates/Assignments:

Week 1 (August 21-27): What is Strategy and Why is it Important? The Managerial Process of Crafting and Executing Strategy

  • Readings:

    • Text: Read Chapters 1 and 2

    • Lecture Notes/PPT Overview for week 1

  • On-Line Discussion Assignment: Post your responses to the questions in the Discussion Area thread titled "Week 1 -- Your Company". You may provide any other comments you wish. Also, please post your email address, along with a brief work and/or educational background to the Introduction Area thread titled, "Introductions".

  • Homework: Based on your responses to the questions posed in the Discussion Area, please answer the following three questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 1: Homework (1) Write a mission/vision statement for your company. (2) Develop two business strategies for your company. (3) Describe the business model for your company.

Week 2 (August 28 - September 3): Analyzing a Company's External Environment

  • Readings:
    • Text: Read Chapter 3 and "Starbucks", page C-2.
    • Lecture Notes/PPT Overview for week 2

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 2 -- Starbucks". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 2: Homework (1) What is your 'brief' response to each of the seven questions posed on pages 47 and 48 with respect to your business and the industry your business will compete in?

Week 3 (September 4-10): Analyzing a Company's Resources and Competitive Position and The Five Generic Competitive Strategies: Which One to Employ?

  • Readings:

    • Text: Read Chapters 4 and 5, and "Krispy Kreme Doughnuts", page C-245.

    • Lecture Notes/PPT Overview for week 3

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 3 -- Krispy Kreme Doughnuts". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 3: Homework. (1) With respect to your company, answer the five questions on page 87. (2) Of the five generic competitive strategies, which one would you choose for your company and why (Fig. 5-1, page 116)?

Week 4 (September 11-17): Beyond Competitive Strategy: Other Important Strategy Choices

  • Readings:

    • Text: Read Chapter 6

    • Lecture Notes/PPT Overview for week 4

  • On-Line Discussion Assignment: None

  • Midterm Exam: Your midterm exam is in the Doc Sharing folder (See the Discussion folder for details). You will need to email your responses to me by the end of the week.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 4: Homework. (1) Describe in detail, specific ways you will use the internet and internet technology to assist you with supply chain management and configure your company's value chains.

Week 5 (September 18-24): Tailoring Strategy to Fit Specific Industry and Company Situations, and Diversification: Strategies for Managing a Group of businesses

  • Readings:

    • Text: Read Chapters 8 and 9, and "Harley Davidson", page C-376.

    • Lecture Notes/PPT Overview for week 5

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 5 -- "Harley Davidson". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 5: Homework. (1) Of the nine situations listed on page 203, what situation fits your particular business? Describe in detail, the strategy you will employ to effectively compete in the situation you selected. (2) Explain the difference between related and unrelated diversification. Which would you choose for your company?

Week 6 (September 25 - October 1): Tailoring Strategy to Fit Specific Industry and Company Situations, and Diversification: Strategies for Managing a Group of businesses

  • Readings:

    • Text: Read Chapters 10 and 11, and "Southwest Airlines", page C-636.

    • Lecture Notes/PPT Overview for week 6

  • On-Line Discussion Assignment: Post your responses (for your team) to the case questions in the Discussion Area thread titled "Week 5 -- "Southwest Airlines". You may provide any other comments you wish, including comments to responses made by the other team.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 6: Homework. (1) Using Fig.10.1, page 302 as a guideline, what specific actions for each of the five areas of social responsibility would you initiate for your company (Explain in detail). (2) Discuss each of the considerations in Fig. 11.3, page 329 as they relate to your company and successful strategy execution.

Week 7 (October 2-8): Managing Internal Operations

  • Readings:

    • Text: Read Chapter 12

    • Lecture Notes/PPT Overview for week 7

  • On-Line Discussion Assignment: None

  • Report: Report: Your report -- Leadership -- Its Importance For Today's Organization is due the end of this week. See Course Requirements -- Report in the Syllabus, and my email message for instructions, etc.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 7: Homework. (1) What will be the most important issue to consider in terms of effective strategy implementation for your company? (2) What types of motivational practices and reward systems will you have for your employees?

Week 8 (October 9-15): Corporate Culture and Leadership

  • Readings:

    • Text: Read Chapter 13

    • Lecture Notes/PPT Overview for week 8

  • On-Line Discussion Assignment: None

  • Final Exam: The second and final exam must be taken in person before the end of the this week at one of the Park University sites around the country or at an alternative location approved by the college where Park University sites are not available. It will be the responsibility of the student to arrange for a proctor who will be accepted and approved by the instructor. Park University site administrators or adjunct faculty are preferred, but K-12 school officials or senior personnel at the place of employment are usually acceptable. For the proctored examination, photo identification is required. A proctor information form will be provided. 

    The comprehensive final is not a take-home test.  The comprehensive final is a closed book and closed notes exam.  For all online courses, the student must pass the final exam with 60% or better to pass the course.

  • Homework: Based on your responses to the questions posed in the conference forum for "Week 1 -- Your Company, please answer the following questions and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 8: Homework.(1) How do you intend to build a strategy supportive culture for your company?

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "W".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Synthesis                                                                                                                                                                                                                                                  
Outcomes
1,3  Explain what is meant by the term                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Provides Porter's definition of the term, a thorough explanation of how a firm has a superior position to that of competitors, and at least one actual example Provides Porter's definition and an explanation of competitive advantage which supports the superior position of the firm to that of competitors Provides only a definition of the term “competitive advantage” No answer or insignificant explanation 
Analysis                                                                                                                                                                                                                                                   
Outcomes
2, 3  Identify the five forces that shape competition as described by Porter.                                                                                                                                                                                                                                                                                                                                                                                                                                        
Identification and description of Porter's forces and an explanation of how each force impacts the competitive environment. Identify all five of  the forces as described by Porter. Identification of less than five of the forces. No answer or a provision of  unrelated, insignificant data. 
Evaluation                                                                                                                                                                                                                                                 
Outcomes
4  List three directional strategies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
List of the three different directional strategies,  a description of each, and an explanation of the effect of use on the organization's plans. List  three directional strategies that may be used in planning by an organization. List less than three different directional strategies. No answer or a provision of  unrelated, insignificant data. 
Terminology                                                                                                                                                                                                                                                
Outcomes
3, 4  Define the term                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Provide a complete definition of the term(s) and an explanation of how each term is used in the analysis of business plans. Provide a complete definition of the term(s).and no explanation. Provide a partial definition of the term(s). No answer or a provision of  unrelated, insignificant data. 
Concepts                                                                                                                                                                                                                                                   
Outcomes
5  List the five stages of international development                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Provide a list of the five stages and explain how the stages may or may not be evolutionary. Provide a list of the four stages in order of development. Provide a list of less than four stages and/or not in the order of development. No answer or a provision of  unrelated, insignificant data









No answer or a provision of  unrelated, insignificant data




 
Application                                                                                                                                                                                                                                                
Outcomes
5, 6, 7 List four phases of strategic management. List four basic elements of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                  
Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.







Provide a list of the four elements along with an explanation or description of  how the element is important to the overall management plan. 
Provide a list of the of the fthree phases in order of  phasing.







Provide a list of three elements along with an explanation or description of  how the element is important to the overall management plan. 
Provide a list of less than three phases and/or not in the order of  phasing.







Provide a list of less than three elements.




 
No answer or a provision of  unrelated, insignificant data









No answer or a provision of  unrelated, insignificant data




 
Whole Artifact                                                                                                                                                                                                                                             
Outcomes
7, 8, 9, 10 List four phases of strategic management.  Discuss strategy in relation to ethics and social responsibility.  Discuss a business's resources and capabilities in developing a business strategies.                                                                                                                                                                                                                                                                                                       
Provides a thorough, detailed list, description and explanation of the company's phase of strategic management, the elements being used, the competitive advantage, and a prediction of the long range effect on the organization.



Provides a thorough, detailed list, description and explanation of the. strategy in relation to ethics and social responsibility.



Provides a thorough, detailed description and explanation of the. business's resources and capabilities in developing a business strategies.



Provides a thorough, detailed description and explanation of internal operations which lead to better strategy execution.














 
Using the lists and an actual company case report, identify the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage.

Provides a partial list of four stages and using the list, identifies the stage of international development in an actual (or provided) business.

Articulate a thorough, detailed description and explanation of the. business's resources and capabilities in developing a business strategies.

Provides a partial description and explanation of internal operations which lead to better strategy execution. 
Provides incomplete list(s), and partial  or incomplete identification of the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage.  





Provides an incomplete list and/or unable to use the list, to identify the stage of international development in an actual (or provided) business.





Provides an incomplete description and/or unable to use explanation of the. business's resources and capabilities in developing a business strategies.





Provides an incomplete description and explanation of internal operations which lead to better strategy execution.


 
No answer or a provision of  unrelated, insignificant data.




No answer or a provision of  unrelated, insignificant data.




No answer or a provision of  unrelated, insignificant data. 

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Last Updated:8/7/2006 12:11:20 AM