MK 351 Principles of Marketing
F1T 2006 DLB
Rowe, Robert K.
Bachelor of Business AdministrationMaster of Business AdministrationmMaster of Education
August 21 - October 15, 2006
Textbook: Perrreault, William D. Jr., and McCarthy, E. Jerome, Basic Marketing: A Global-Managerial Approach, 15th edition, McGraw-Hill/Irwin, ISBN 0-07-252523-1.
Textbooks can be purchased though the MBS bookstore
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Educational Philosophy: At this upper-division, University level, my philosophy is utilize critical thinking, and providing adults the opportunity to learn to the best of their ability. RR
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen
assessment device for the Principles of Marketing course. The case is
to be assigned during week 13 or 14 of a sixteen week course and during
week seven during an eight week course.
Link to Class RubricClass Assessment:
Weekly Homework: 160 points (20 each week) = 160 (16%)
Report #1: 50 points (week 3) = 50 (5%)
Report #2: 50 points (week 7) = 50 (5%)
Case Discussions: 240 points (weeks 1, 2, 3, 5, 6 and 8) = 240 (24%)
Exam #1: 150 points (week 4) = 150 (15%)
Exam #2: 300 points (week 8) = 300 (30%)
Participation in case discussions: = 50 (5%)
A = 900-1000 points (90-100%)
B = 800-899 points (80-89%)
C = 700-799 points (70-79%)
D = 600-699 points (60-69%)
F = 0-599 points (0-59%)
The comprehensive final exam for online courses must be passed with a grade of at least 60% in order to pass the course regardless of the student's overall average in the course.
Late Submission of Course Materials: Ten points will be deducted for late work. Late work is work that is submitted after Sunday midnight, your time. RR
Classroom Rules of Conduct: Honesty and the ontime submission of work are expected. RR
MARKETING'S ROLE IN THE GLOBAL ECONOMY Week 1: August 21-27, Chapters 1 & 2, and McDonald's Senior Restaurant Case
FINDING AND EVALUATING TARGET MARKET OPPORTUNITIES Week 2: August 28-September 3, Chapters 3 and 4, and Haagen-Dasz Case
DEMOGRAPHIC DIMENSIONS OF CONSUMER MARKETS Week 3: September 4-10, Chapters 5 and 6, Murphy's Ice Land Case, and Report #1
BUSINESS AND ORGANIZATIONAL CUSTOMERS Week 4: September 11-17, Chapters 7 and 8, and Exam #1
PRODUCT PLANNING AND MANAGEMENT Week 5: September 18-24, Chapters 9 and 10, and Applied Chemistry Case
PLACE AND DEVELOPMENT OF CHANNEL SYSTEMS Week 6: September 25-October 1, Chapters 11 and 13 (omit 12), and Multi-Media Corral Case
PROMOTION AND PERSONAL SELLING Week 7: October 2-8, Chapters 14 and 15, Chapters 14 and 15, and Report #2
ADVERTISING, SALES PROMOTION AND PRICE SETTING Week 8: October 9-15, Chapters 16 and 17, Heritage Furniture Case, and Exam #2 (Final Exam)
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2006-2007 Undergraduate Catalog Page 87-89
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2006-2007 Undergraduate Catalog Page 89-90
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Last Updated:8/1/2006 4:08:15 PM