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MK 395 International Marketing
Siu, Alfred C.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MK 395 International Marketing

Semester

F2T 2006 DL

Faculty

Siu, Alfred C.

Title

adjunct Faculty

Degrees/Certificates

Doctor in Business Administration
Master in International Management

Office Location

San Leandro, California

Office Hours

Monday to Friday 3:30 to 4:30 PM

Daytime Phone

(510) 895-8086

Other Phone

(510) 599-8086

E-Mail

Alfred.Siu@pirate.park.edu

alfsiu@pacbell.net

Semester Dates

10/23/2006 to 12/17/2006

Class Days

TBA

Class Time

TBA

Prerequisites

Prerequisite: MK 351. 3 semester credits

Credit Hours

3


Textbook:

International Marketing, 12th Edition, by Philip R. Cateora and John L. Graham, McGraw-Hill, 2005.  ISBN: 0-07-294164-2
 

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Recommended Readings:

Barronshttp://www.barrons.com

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered. PREREQUISITE: MK 351. 3:0:3

Educational Philosophy:
My Educational Philosophy

I base my teaching on the idea that my role as a teacher is to act as a guide and facilitator of learning, to be a source of knowledge (there are many other sources of knowledge), and to provide a challenging and supportive learning environment for students who are willing to learn.

An important aspect of my role as a teacher involves setting standards of achievement for my students, assessing their progress based on those standards, and providing feedback that will help them learn.

I reward students who demonstrate responsibility for their learning, who engage in critical and analytical thinking, and who seek answers to their questions by searching sources other than the standard course materials

  Instructor Learning Outcomes

  1. After you have completed the course, you should be able to:
  2. 1. Explain the scope of international marketing functions.
  3. 2. Explain cultural dynamics in assessing global markets.
  4. 3. Analyze how the globalization of world markets and the internalization of U.S. business markets influence all functions of business including marketing.
Class Assessment:

Grading Criteria: 

Each student is responsible for:

  • completing weekly reading assignments
  • completing weekly homework assignments
  • participating in weekly online discussions
  • completing weekly current events reports
  • completing a term project
  • completing both a midterm and a proctored final exam

Typical weekly assignments will include the following:

  • Homework Questions -- Two short-essay questions based on the assigned weekly readings.  This assignment is to be posted to the Dropbox for evaluation.
     
  • Online Discussions -- A number of discussion questions  will be posted weekly in a topic thread  titled "Discussion Questions for Week #." Each student is required to select a question that has not been answered, develop a complete answer, and post it in the thread. In addition, each student is required to post a one paragraph response to another student's answer.
  • Current Events Report -- An important objective for this course is to help students relate topics discussed in the course to current world events. A list of Internet links to newspapers and periodicals will be made available as part of Internet resources for this course. Weekly, each student is required to select an article related to current world events and post a one-page review in a topic thread titled "Current Events for Week #." The article review must relate to possible implications for international marketing.
  • Midterm and Final Examinations  --  You will need to take the midterm Exam during week 5 of the course.   It will consist of multiple choice questions.  This is an open book exam.  The final exam will count at least 20% of the grade, and will be closed book/closed note; the student must score 60% of better on the final to pass the class.

Other Assignments:

 

1.  Case Analysis -- During Week 4, each student is required to participate online in a case analysis based on a case study selected from the text.  Specific instructions will be posted in a thread titled "Case Study --Week 4."

2.  Term Project --Instructions:  Using resources available on the Internet, select a country, research it, and prepare a  report, at least 3 long pages, in which you discuss the country's political, economic and cultural environment, its level of technological development, and its attractiveness for international investment. For assistance, refer to  The Country Notebook, page 592 in the text. The report is due at the end of Week 7.

Grading:

Evaluation

The following table shows the points assigned for each component of required work in this course:
 

.

Points

Weekly Homework Questions (20 points each)

160

Weekly  Discussion Questions (10 points each)

80

Weekly Discussion "Responses" (10 points each)

80

Case Analysis

100

Weekly Current Events Report (10 points each)

80

Term Project

150

Midterm Exam

150

Final Exam

200

Total  Points Possible-->

1000

Grading Scale:

A = 900 - 1000 points
B = 800 - 899 points
C = 700 - 799 points
D = 600 - 699 points
F = less than 600 points

The final examination  will be taken in person during the 8th (or 16th) week of instruction at one of the Park University sites around the country or at an alternative location approved by your Instructor where Park University sites are not available.  It will be the responsibility of the student to arrange for a proctor, by the 6th week of the term. The proctor will be accepted and approved by the instructor. The final exam will count at least 20% of the grade, and will be closed book/closed note; the student must score 60% of better on the final to pass the class.

Park University site administrators or adjunct faculty are preferred proctors, but K-12 school teachers, counselors or administrators, certified librarians, testing centers at accredited colleges or universities are acceptable. Approved proctors may also include U.S. Embassy officials, military education officers, or testing control officers at U.S. military bases. Excluded from approval as proctors are family members, relatives, neighbors, friends, clergy, and employers, supervisors and co-workers.

For proctored examinations, photo identification is required at the time of the test.  A proctor request form will be made available to you during the first week of class so that you can send your requested proctor to me for approval.  Failure to take a final proctored exam will result in an automatic loss of points assigned to the final examination.

Guidelines for selecting an acceptable proctor can be found on the Park University Website. 

Late Submission of Course Materials:

Assignments must be submitted on time.  A 10% deduction will be enfornced for each day late for assigned work.

 

Classroom Rules of Conduct:

Professors are required to keep attendance records and report absences throughout the term. Excused absences can be granted by the instructor for medical reasons, school sponsored activities, and employment-related demands including temporary duty. The student is responsible for completing all missed work. Absences in excess of four (4) class periods (2 weeks in a term) will be reported to the Dean for appropriate action. Any student failing to attend class for two consecutive weeks, without an approved excuse, will be institutionally withdrawn (unofficially withdrawn) and notified by mail that an "F" will be recorded.

Students are expected to spend a substantial amount of time online and offline each week including but not limited to responding to the weekly conference discussions, sending/receiving Email, reading and viewing online lectures, completing online quizzes and tests, and conducting research over the World Wide Web.  A rule of thumb is that you should spend approximately 4-5 hours per week online reviewing course content and engaging in group work and discussion and an additional 4-6 hours per week on readings, preparing assignments, or completing papers or examinations.Attendance

 

Course Topic/Dates/Assignments:

Week 1 Introduction

Online Discussion: Introduce yourself

Homework Reading: Chapter 1 and 2

Weekly Homework Questions: After you finish the readings for Week 1,

  • answer the following questions in the text:
    • Chapter 1: Question 7 on page 25
    • Chapter 2: Question 10 on page 55

Week 2 The International Marketer

Online Discussion: Chapter 3-5 Questions

Homework Reading: Chapter 3-5

· Weekly Homework Questions: After you finish the readings for Week 2,

  • answer the following questions in the text:
    • Chapter 3: Question 2 on page 80
    • Chapter 4: Question 14 on page 120

Week 3 External Environment of International Marketing

Online Discussion: Chapter 6-7 Questions

Homework Reading: Chapter 6-7

Weekly Homework Questions: After you finish the readings for Week 3,

  • answer the following questions in the text:
    • Chapter 6: Question 9 on page 177
    • Chapter 7: Question 6 on page 208
    • Attach your work to the Dropbox for evaluation by the end of Week 3.

Week 4 International Marketing Research

Online Discussion: Chapter 8 and Chapter 10

Homework Reading: Chapter 8 and Chapter 10

Weekly Homework Questions: After you finish the readings for Week 4,

  • answer the following questions in the text:
    • Chapter 8: Question 8 on page 235
    • Chapter 10: Question 8 on page 311
  • Attach your work to the Dropbox for evaluation by the end of Week 4.

Test 1, the Midterm exam, and related instructions will be posted online on Monday of Week 5. You will be allowed one week (Week 5) to complete the exam.

 

Week 5 Strategic Planning in International Marketing

Online Discussion: Questions for Chapter 11-12

Homework Reading: Chapter 11-12

· Weekly Homework Questions: After you finish the readings for Week 5,

  • answer the following questions and give a complete answer in the text:
    • Chapter 11: Question 9 on page 338
    • Chapter 12: Question 4 on page 370
  • Attach your work to the Dropbox for evaluation by the end of Week 5

Week 6 Globalization of Markets

Online Discussion: Questions for Chapter 14-15

Homework Reading: Chapter 14-15

· Weekly Homework Questions: After you finish the readings for Week 6,

  • answer the following questions and give a complete answer in the text:
    • Chapter 14: Question 8 on page 433
    • Chapter 15: Question 6 on page 465
  • Attach your work to the Dropbox for evaluation by the end of Week 6

Week 7 International Promotion

Online Discussion: Questions for Chapter 16-17

Homework Reading: Chapter 16-17

Weekly Homework Questions: After you finish the readings for Week 7,

  • answer the following questions and give a complete answer in the text:
    • Chapter 16: Question 5 on page 499
    • Chapter 17: Question 18 on page 526
  • Attach your work to the Dropbox for evaluation by the end of Week 7

A copy of Test 2 (Final Exam) and associated instructions will be e-mailed directly to your proctor's address you indicated on your PROCTOR FORM.

The format of Test 2 will be identical to that of the previous test. However, an ANSWER SHEET will be available and you will be directed to use it to enter your answers to questions. The answer sheet will be faxed back to me by your proctor, so make sure your answers are clear and dark.

The test questions are based on materials covered in Chapters 11 through 19. The test includes 63 multiple-choice questions. It is assigned a weight of 19.7%, i.e. it will count as 19.7% of your final grade in the course.

The test does NOT require the use of a computer. It is a pencil-and-paper test. It is a CLOSED-BOOK, NO-NOTES test. You are given TWO HOURS to complete it.

Week 8 Current Events in International Marketing

Online Discussion: A list of U.S. and foreign newspapers and periodicals is available to you in the REFERENCES area of your classroom. Use this list ONLY this week to select an article related to current world events and post a one-page review in this thread by clicking on the Respond button. The article review must relate to possible implications for international marketing.

Homework Reading: Chapter 18-19

· Weekly Homework Questions: After you finish the readings for Week 8,

  • answer the following questions and give a complete answer in the text:
    • Chapter 18: Question 7 on page 539
    • Chapter 19: Question 4 on page 589
  • Attach your work to the Dropbox for evaluation by the end of Week 8.

:

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89
Academic honesty is the prerequisite for academic study. Academic dishonesty is inimical to the spirit of a learning community. Hence, Park will not tolerate cheating or plagiarism on tests, examinations, papers, and other course assignments. Students who engage in such dishonesty may be given failing grades or expelled from Park.
Plagiarism, the appropriation or imitation of the language or ideas of another person and presenting them as one's original work, sometimes occurs through carelessness or ignorance. This does not make it less serious. However, students who are uncertain about proper documentation of sources should consult their course faculty member.
Academic dishonesty could involve:
• having a tutor or a friend complete your work
• having a reviewer make extensive revisions of your work
  
• collaborating with other students in completing your work unless you have been instructed to do so
  
• submitting somebody else's work as your own
  
• submitting work that does not represent your original words and/or ideas. This especially applies to answers to essay questions. Do not copy materials verbatim from the text. Answer the questions in your own words

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "W".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Additional Information:

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Copyright:

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Last Updated:10/6/2006 12:15:22 PM