Textbooks can be purchased though the MBS bookstore
Course Description: Intensive studies of selected current issues in marketing through seminars, workshops, and forums. Pre-requisite: Twelve hours of marketing or instructor approval. 3:0:3
This course is a senior level course in marketing. The course assumes you know the concepts of marketing, marketing mix, and the issues involved in setting marketing goals and objectives. In addition, the student will complete a group marketing project.
Educational Philosophy: To simulate the work of a Marketing Coordinator/Account Executive. Present and apply advanced marketing concepts/tools/strategies. This class will be divided into modules with the student demonstrating their competence in the following areas: 1. Problem Solving 2.Teamwork/Communication 3. Customer Satisfaction –Profitability 4.Customer Service - Sales Expertise 5. Promotion
Learning Outcomes:The objective of Seminar in Marketing is to validate the student's learning from previous marketing courses and building upon it, ready them for a career in marketing. At the end of this course they will have written a complete marketing plan.
Course Assessment: This is an application class built on the following:
•Market Based Performance
Marketing Plans and Performance
•Building a Marketing Plan
•Profit Impact of Market Based Management
•Market Potential, Demand and Share
•Customer Analysis and Value Creation
•Competitor Analysis & Sources of Advantage
Marketing Mix Strategies
•Product Position & Brand strategies
•Market-based Pricing and Strategies
•Communication and Customer Response
•Estimating Market Potential and Sales Forecasting
•Personal Selling Process
•Motivating a Sales Force
•Ethical and Legal Responsibilities
Examinations give the student the ability to demonstrate his or her grasp of the information. Examination formats will be essay and multiple choice
Grading: •GRADING PLAN: %'s are approximates
•50% tests will be derived of information from class discussion and chapters.
•15% attendance/ participation/homework
•35% Team Marketing Group Project will be turned in and an oral business presentation made. Points will be awarded for both the written and oral work. You will be assigned to a team and your team's grade will also be your individual grade. Time will be allowed in class to meet with your team.
A complete point system schedule will be furnished during our first class meeting. “Extra Credit” is not available.
Individual initiative accounts for 100% of your final grade. It will be evaluated by:
A complete point system schedule will be covered during your first class meeting. A (90%), B (80%), C (70%) D (60%) F (less than 60%) all based upon total points. "Extra Credit" is not available. Grades will not be held while waiting for your class requirements. At the end of the term, any student who has not completed all work will only receive an "incomplete" if a valid reason exists and there are unusual circumstances to consider.
Late Submission of Course Materials: Assignment/test not turned in by the end of the scheduled class meeting due will result in a 10% grade deduction. If not submitted during the following class meeting, it will no longer be accepted and zero points will be awarded. The student is responsible to verbally communicate with the instructor before the next meeting to learn of assignments made during one's absence.
If late work is associated with an "excused absence" (agreed to and granted by this instructor) makeup arrangements must be met on time or the student's submission will be classified "late".
Classroom Rules of Conduct: Use of cell phones in the classroom is prohibited. This is a case discussion class and rules of etiquette will be discussed the first meeting.
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. <a href="http://www.park.edu/catalog">
Park University 2004-2005 Undergraduate Catalog</a> Page 101
Instructors are required to maintain attendance records and to report absences
via the online attendance reporting system.
Park University 2004-2005 Undergraduate
Catalog Page 100
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page:
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