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AR 218 Graphic Design Software
Sylvester, John P.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

AR 218 Graphic Design Software

Semester

FA 2006 HO

Faculty

Sylvester, John P.

Title

Adjunct Faculty

Degrees/Certificates

B.F.A. Graphic Design

Office Location

Room 816 Underground

Office Hours

Monday, Wednesday, Friday 8:30–11:00AM

E-Mail

john.sylvester@park.edu

johnsylvester@sbcglobal.net

Semester Dates

August 21–December 15, 2006

Class Days

-M-W-F-

Class Time

9:00 - 10:50 AM

Prerequisites

AR202

Credit Hours

3


Textbook:
No text required for this class at this time.

Additional Resources:
Suggested reading: Nicholas Negroponte, Being Digital, First Edition, New York, Alfred A. Kopf, Inc., © 1995; Katrin Eismann, Photoshop Restoration & Retouching, Third Edition, Indianapolis, Indiana, New Riders, © 2005; PhotoshopUser Magazine.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
This course introduces the use of primary design programs and the discipline of design in a Macintosh environment as a foundation for the upper level graphic design classes. 1:5:3

Educational Philosophy:
I believe it is imperative to prepare students that are interested in the profession of graphic design to develop the ability to think conceptually, creatively and critically. Learning the tools of your profession—both hand craft proficiency and computer technology—will aid in developing the student to be better equipped to succeed in the graphic design profession. My job is to help, encourage, train and equip students for this highly competitive profession.

Learning Outcomes:
  Core Learning Outcomes

  1. Conceptualize and create original design work on the Macintosh desktop.
  2. Organize technologies of drawing and printing.
  3. Begin understanding type as both information and visual content.
  4. Describe various attributes of type and design using an accurate vocabulary.
  5. Implement the basic techniques of Adobe Illustrator, Adobe Photoshop and Quark Express software.
  6. Critically examine finished work.
  7. Correctly operate and care for systems in the Graphics Lab.


Core Assessment:

·        Discussions


·        Quizzes


·        Individual Graphic Projects


·        Individual and class critiques


·        Participation


·        Final Project.* 

Link to Class Rubric

Class Assessment:
Short tests will be given at the beginning and end of the semester to gauge technical knowledge. Handouts on various software applications will be distributed by the professor as well as demonstrations and tutorials on each computer application. Projects will be assigned using each computer application (Photoshop, Illustrator, QuarkXPress or Indesign) to demonstrate knowledge and execution of acquired. A written report on an artist/graphic designer from a list provided by the instructor will be assigned as a semester project. The professor reserves the right to add other quizzes and exams to the course.

Grading:
All grades will be evaluated on: Software knowledge 20%, creative design 20%, written report and tests 20%, craft and presentation 20% and attendance, critique participation and punctuality 20%.

Late Submission of Course Materials:
Assignments not submitted on the due date will receive a grade reduction of one letter for each day it is late. Assignments not received after four days of due date will count as a zero.

Classroom Rules of Conduct:
Each student is required to sign-in each day on a sign-in sheet provided by the professor or you will be counted absent. Studnets must be aware that problems arise when using computers. Technology is imperfect. Printers in computer lab will run out of toner, paper and hard disks crash. Students must be responsible for getting their assignments completed on time. Be sure to SAVE all work for back-up. Students must be responsible to clean-up work areas each day.

Course Topic/Dates/Assignments:
Photoshop: Image Retouching—Learn to correct spots, adjust tonal quality of image, crop, rotate and work with layers. Hand tint/colorizing—Learn to scan, work in multiple layers, make selections and convert black and white images in to partial or full color. Scanner collage—Select found images and construct one-of-a-kind collage using the scanner as a creative resource. Colorizing line art—working with line drawing and filling with different colors and opacities. Illustrator: Shapes, transformation and other tools—Learn to create a variety of vector shapes using the pen and shape tools, filters and effects. Stamp design—Learn to create a stamp and multiply it into exact reproductions and enlargements to make a full page of 20 stamp designs. Print ad for Kansas City Star—Work with column construction, fixed dimensions, typography and imagery for an original advertisment. Figure/ground letterforms—work with positive/negative space using two letterforms to create a logo. QuarkXPress or InDesign: Poster design—work with type and image to create a limited color poster based on the theme of DANCE. Corporate identity—using the logo created in Illustrator, you will design a letterhead, business envelope and business card for a basic corporate identity. Other projects may be assigned during the semester depending on the progress of the class.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "W".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Additional Information:


Attachments:
Hand tinting handout

Photoshop Retouching

Hand tint/colorize

Scanner collage

Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation: Critique.                                                                                                                                                                                                                                      
Outcomes
1, 2, 3, 5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
A well developed knowledge and creative use of the computer programs applied to design solutions. Regularly contributes to class critiques, and always observes being punctual to class. A growing knowledge and creative use of the computer programs applied to design solutions. Frequently contributes to class critiques, and observes being punctual to class. Little knowledge and creative use of the computer programs applied to design solutions. Seldom contributes to class critiques, and does not observe being punctual to class. Rarely contributes to class critiques. No evidence of knowledge and creative use of the computer programs applied to design solutions. Does not observe being punctual to class, nor contributes to class critiques. 
Synthesis: Exploring Software                                                                                                                                                                                                                              
Outcomes
2, 3, 4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Demonstrates well developed knowledge and use of the three software programs used in class. Demonstrates some knowledge and use of the three software programs used in class. Demonstrates very little knowledge and use of the three software programs used in class. Fails to demonstrate any real knowledge and creative use of the three software programs used in class. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates a refinement in the artistic use and technical skills needed to master software programs. Demonstrates an adequate refinement in the artistic use and technical skills needed to master software programs. Demonstrates an inadequate refinement in the artistic use and technical skills needed to master software programs. Fails to demonstrate any sort of refinement in the artistic use and technical skills needed to master software programs. 
Application                                                                                                                                                                                                                                                
Outcomes
1, 2, 3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Demonstrates design skills for hand-tinting/colorizing photo. 1- Setting up file in RGB 2- Using and isolating selections to apply color 3- Applying color to B&W using brushes or fill4- Cropping final image for best composition Demonstrates adequate design skills for hand-tinting/colorizing photo. 1- Setting up file in RGB 2- Using and isolating selections to apply color 3- Applying color to B&W using brushes or fill4- Cropping final image for best composition Demonstrates inadequate design skills for hand- tinting/colorizing photo. 1- Setting up file in RGB 2- Using and isolating selections to apply color 3- Applying color to B&W using brushes or fill4- Cropping final image for best composition Fails to demonstrates any adequate design skills for hand- tinting/colorizing photo. 1- Setting up file in RGB 2- Using and isolating selections to apply color 3- Applying color to B&W using brushes or fill4- Cropping final image for best composition 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1, 2, 3, 4, 5, 8                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
The finished hand-tinted image should demonstrate the use of a wide range of various tool skills and excellent knowledge of the image manipulation program. The finished hand-tinted image should demonstrate an adequate use of a wide range of various tool skills and a good knowledge of the image manipulation program. The finished hand-tinted image should demonstrate a adequate range of various tool skills and a fair knowledge of the image manipulation program. The finished hand-tinted image should demonstrate a basic range of various tool skills and at least some knowledge of the image manipulation program. 
Technical Skill in Communication                                                                                                                                                                                                                           
Outcomes
1, 2, 3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The finished hand-tinted image demonstrates a wide range of knowledge and skills using the program tools, and applying that knowledge by accomplishing the goal of colorizing the B&W photo. The finished hand-tinted image demonstrates an adequate knowledge and skills using the program tools, and applying that knowledge by accomplishing the goal of colorizing the B&W photo.. The finished hand-tinted image demonstrates an inadequate knowledge and skills using the program tools, and applying that knowledge by accomplishing the goal of colorizing the B&W photo. The finished hand-tinted image fails to demonstrate an adequate knowledge and skills using the program tools, and applying that knowledge by accomplishing the goal of colorizing the B&W photo. 
Discipline Competency                                                                                                                                                                                                                                      
Outcomes
All                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
Investigate and develop excellent visual problem solving skills through research, experimentation and accomplishment. Investigate and develop adequate visual problem solving skills through research, experimentation and accomplishment. Does not strive to investigate and develop adequate visual problem solving skills through research, experimentation and accomplishment. Fails to investigate and develop adequate visual problem solving skills through research, experimentation and accomplishment. 

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Last Updated:9/8/2006 11:20:48 AM