AR328 Intermediate Graphic Design

for FA 2006

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


AR 328 Intermediate Graphic Design


FA 2006 HO


David King


Assistant Professor of Graphic Design

Office Location

Mabee 800

Office Hours

MF 12:50-1:50 PM and 4:30-5:30 PM; TR 2:50-3:50 PM and 6:30-7:30PM

Daytime Phone



Semester Dates

August 23 - December 15, 2006

Class Days


Class Time

1:50 - 4:30 PM

Credit Hours


There is no text required for the course

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:

Intermediate Graphic Design examines the photograph and its use in graphic arts. The use of Adobe Photoshop coupled with study in type design and design history are the focuses of the course. The process of developing design discipline is emphasized while producing portfolio quality projects that reflect a growing understanding of industry standards and practice. PREREQUISITE: AR318 1:5:3

Instructor's Note:

This course presents graphic design as a problem solving skill used to communicate
information visually and creatively to an audience.You will learn conceptual and
practical fundamentals of successful graphic design by participating in lectures, class
discussions, critiques and by completing the assigned exercises.

Graphic designers are employed to communicate information visually and creatively.
This involves learning to synthesize information and evolving strategies for presenting
information clearly, efficiently and in a visually compelling and appropriate fashion.

Learning Outcomes:
  Core Learning Outcomes

  1. Compare and contrast  graphic design work in a cross platform environment.
  2. Use precise terms to describe type and aspects of design.
  3. Examine the psychology of type.
  4. Implement advanced features of Adobe Photoshop and other graphic software.
  5. Critically compare multiple versions of finished works.
  6. Operate and care for systems in the Graphics Lab.

  Instructor Learning Outcomes
  1. learn and practice the creative process as it applies to solving graphic design problems
  2. learn how to successfully communicate concepts and information visually
  3. learn how to develop consistent, successful strategies for solving problems
  4. develop analytical skills and learn how to verbally communicate visual concepts
  5. learn the psychological rules of organizing space for maximum clarity & impact
  6. develop skill in the recognition, creation and use of successful typography
  7. learn how to construct visual metaphors
  8. learn craft and presentation skills
  9. develop critical thinking skills
  10. learn to see
Core Assessment:

Class Assessment:

There will be no tests or quizzes (Hooray!).

Your final grade will be determined by my evaluation of your work which will include:
– An average of all your graded projects
– Your class participation and attitude
– Your attendance and punctuality

Projects will be evaluated according to the following criteria:
– was the problem critically analyzed before beginning ideation?
– were objectives and priorities formulated prior to executing your design?
– did you produce an original, creative solution to the problem?
– did you "push the envelope" or settle for a safe solution? Remember, no omelet has ever
been made without breaking some eggs.
– did you produce a sufficient number of thumbnails sketches to thoroughly explore
alternative solutions?
– does your project display a high level of craftsmanship? Even the best ideas can fail to
convince if they are obscured by bad craftsmanship or a presentation.
– did you follow the exercise instructions?
– did you complete the exercise and submit it by the due date?
Class Participation will be evaluated according to the following criteria:
– do you actively participate in classroom discussions and critiques?
– do you display an enthusiasm about the course material?
– are you able to verbally communicate visual concepts with clarity and correct

I strongly suggest that you attend all classes. I will take role each class period and
absence from class will be noted and viewed as a factor in the relative success of your
work for the class.Arriving after class has begun and/or leaving before class has been
dismissed is disruptive and disrespectful of your fellow students. Please arrive at class on
time. Legitimate absences include a death in the family, religious observance in your
faith, actual illness, jury duty and so forth.You will be responsible for any information or
instructions missed as a result of absences or tardiness including your project due dates.
Since you are here to learn, effort and steady improvement by you throughout the course
will always be a positive factors in my overall evaluation of your work.


"A" work is consistently excellent in concept, execution and presentation and consistently
exceeds the requirements of the project. Classroom and critique participation is persistent,
positive, thoughtful and professional.

"B" work is consistently good in concept, execution and presentation. Classroom and
critique participation are positive and professional.

"C" work is adequate and meets the minimum standard for concept, execution and
presentation. Classroom and critique participation are minimally adequate.

"D" work is inadequate and does not meet the minimum standard for acceptable concept,
execution and presentation. Little or no participation in classroom discussion or

"F" work is completely unsatisfactory in regard to concept, execution, presentation and

Classroom Rules of Conduct:

You are expected to be prepared for every class meeting by bringing appropriate working
materials to class and by demonstrating ongoing progress on your current project.You
are expected to have projects completed at the start of class on the project's due date.You
are expected to do any assigned reading and be prepared to discuss the reading in class.

Projects & Deadlines
A project brief will be handed out at the beginning of each new project. The brief will
explain the goal and the requirements of the project, the media to be used, the method
of presentation and the project due date. Project deadlines are a fact of life for graphic
designers. It is crucial to your success as a designer that you learn to organize and
budget your time wisely to make certain that you allow enough time to complete your
project by the due date. Finished projects are due at the beginning of class on the date
that they are due.Any projects or assignments not handed in at the beginning of class
will be considered late. Late projects will automatically be lowered by one letter grade (for
example, from an a to b) for each day that the project is late.Missing a critique will result
in your project being lowered one grade.

Class Participation
You are expected to actively participate in all lectures, discussions and critiques.When I
am not lecturing, you are expected to work on your current project during class so that
you can benefit from interaction with your peers and with me. It is beneficial for you to
communicate with your classmates during the design process as this interchange of ideas
often leads to better design solutions.

Critiques are informal forums where you will ask questions, offer observations and constructive
criticism about your classmates'work in a constructive, critical and professional
manner. There will be a critique of most projects on the day the project is due, starting
promptly at the beginning of class. In the critique, you are expected to question your fellow
students as to their concept, design and presentation. Be prepared to respond to their
questions and mine about your work and to explain why your design is an effective solution.
Do not feel intimidated or persecuted; being able to effectively defend your solution
and evaluate the work of others is a critical skill that you must develop.You will always
treat others respectfully and professionally.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87
Instructor's Note:
It is expected that the work that you do for this class will be your own. Plagiarism is the act of representing someone else's words or ideas or images as your own. Plagiarism is the most serious academic offense that you can commit and will not be tolerated. Committing plagiarism will result in a failing grade for the project and possible failure in the course. If you suspect that some one has plagiarized, please contact me outside of class.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "W".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2006-2007 Undergraduate Catalog Page 89-90
Instructor's Note:
Since I am here as a resource for you and because there is a great deal that can be learned by working in a collaborative environment with your peers, class attendance is mandatory and roll will be taken at the beginning of each class. If you find an absence unavoidable, please contact me in advance of your planned absence by e-mailing me, calling me or leaving a message for me.

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .

Additional Information:
• #11 Exacto knife and extra blades
• rubber cement
• rubber cement thinner
• rubber cement pick-up
• erasing shield
• 18" metal ruler w/non-slip backing
• 6" Fiskars scissors
• 9"x 12" sketch pad
• #2 pencils, automatic or manual
• Staedtler Mars plastic eraser
• Scotch invisible tape: .75 inch
• 24" self healing "c-thru" (translucent) self-healing cutting mat
• a significant number and variety of discarded magazines that can be cut up
• white,hot press (smooth) illustration board and Foamcore board, as required
• box of pushpins


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Last Updated:10/5/2006 4:43:00 PM