AR 328 Intermediate Graphic Design
FA 2006 HO
Assistant Professor of Graphic Design
MF 12:50-1:50 PM and 4:30-5:30 PM; TR 2:50-3:50 PM and 6:30-7:30PM
August 23 - December 15, 2006
1:50 - 4:30 PM
Textbook: There is no text required for the course
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Intermediate Graphic Design examines the photograph and its use in graphic arts. The use of Adobe Photoshop coupled with study in type design and design history are the focuses of the course. The process of developing design discipline is emphasized while producing portfolio quality projects that reflect a growing understanding of industry standards and practice. PREREQUISITE: AR318 1:5:3
This course presents graphic design as a problem solving skill used to communicateinformation visually and creatively to an audience.You will learn conceptual andpractical fundamentals of successful graphic design by participating in lectures, classdiscussions, critiques and by completing the assigned exercises.
Graphic designers are employed to communicate information visually and creatively.This involves learning to synthesize information and evolving strategies for presentinginformation clearly, efficiently and in a visually compelling and appropriate fashion.
Learning Outcomes: Core Learning Outcomes
There will be no tests or quizzes (Hooray!).
Your final grade will be determined by my evaluation of your work which will include:– An average of all your graded projects– Your class participation and attitude– Your attendance and punctuality
Projects will be evaluated according to the following criteria:– was the problem critically analyzed before beginning ideation?– were objectives and priorities formulated prior to executing your design?– did you produce an original, creative solution to the problem?– did you "push the envelope" or settle for a safe solution? Remember, no omelet has everbeen made without breaking some eggs.– did you produce a sufficient number of thumbnails sketches to thoroughly explorealternative solutions?– does your project display a high level of craftsmanship? Even the best ideas can fail toconvince if they are obscured by bad craftsmanship or a presentation.– did you follow the exercise instructions?– did you complete the exercise and submit it by the due date?Class Participation will be evaluated according to the following criteria:– do you actively participate in classroom discussions and critiques?– do you display an enthusiasm about the course material?– are you able to verbally communicate visual concepts with clarity and correctterminology?
I strongly suggest that you attend all classes. I will take role each class period andabsence from class will be noted and viewed as a factor in the relative success of yourwork for the class.Arriving after class has begun and/or leaving before class has beendismissed is disruptive and disrespectful of your fellow students. Please arrive at class ontime. Legitimate absences include a death in the family, religious observance in yourfaith, actual illness, jury duty and so forth.You will be responsible for any information orinstructions missed as a result of absences or tardiness including your project due dates.Since you are here to learn, effort and steady improvement by you throughout the coursewill always be a positive factors in my overall evaluation of your work.
"A" work is consistently excellent in concept, execution and presentation and consistentlyexceeds the requirements of the project. Classroom and critique participation is persistent,positive, thoughtful and professional.
"B" work is consistently good in concept, execution and presentation. Classroom andcritique participation are positive and professional.
"C" work is adequate and meets the minimum standard for concept, execution andpresentation. Classroom and critique participation are minimally adequate.
"D" work is inadequate and does not meet the minimum standard for acceptable concept,execution and presentation. Little or no participation in classroom discussion orcritiques.
"F" work is completely unsatisfactory in regard to concept, execution, presentation andparticipation.
Classroom Rules of Conduct:
PreparationYou are expected to be prepared for every class meeting by bringing appropriate workingmaterials to class and by demonstrating ongoing progress on your current project.Youare expected to have projects completed at the start of class on the project's due date.Youare expected to do any assigned reading and be prepared to discuss the reading in class.
Projects & DeadlinesA project brief will be handed out at the beginning of each new project. The brief willexplain the goal and the requirements of the project, the media to be used, the methodof presentation and the project due date. Project deadlines are a fact of life for graphicdesigners. It is crucial to your success as a designer that you learn to organize andbudget your time wisely to make certain that you allow enough time to complete yourproject by the due date. Finished projects are due at the beginning of class on the datethat they are due.Any projects or assignments not handed in at the beginning of classwill be considered late. Late projects will automatically be lowered by one letter grade (forexample, from an a to b) for each day that the project is late.Missing a critique will resultin your project being lowered one grade.
Class ParticipationYou are expected to actively participate in all lectures, discussions and critiques.When Iam not lecturing, you are expected to work on your current project during class so thatyou can benefit from interaction with your peers and with me. It is beneficial for you tocommunicate with your classmates during the design process as this interchange of ideasoften leads to better design solutions.
Critiques are informal forums where you will ask questions, offer observations and constructivecriticism about your classmates'work in a constructive, critical and professionalmanner. There will be a critique of most projects on the day the project is due, startingpromptly at the beginning of class. In the critique, you are expected to question your fellowstudents as to their concept, design and presentation. Be prepared to respond to theirquestions and mine about your work and to explain why your design is an effective solution.Do not feel intimidated or persecuted; being able to effectively defend your solutionand evaluate the work of others is a critical skill that you must develop.You will alwaystreat others respectfully and professionally.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2006-2007 Undergraduate Catalog Page 87-89
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87Instructor's Note:
It is expected that the work that you do for this class will be your own. Plagiarism is the act of representing someone else's words or ideas or images as your own. Plagiarism is the most serious academic offense that you can commit and will not be tolerated. Committing plagiarism will result in a failing grade for the project and possible failure in the course. If you suspect that some one has plagiarized, please contact me outside of class.
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2006-2007 Undergraduate Catalog Page 89-90Instructor's Note:
Since I am here as a resource for you and because there is a great deal that can be learned by working in a collaborative environment with your peers, class attendance is mandatory and roll will be taken at the beginning of each class. If you find an absence unavoidable, please contact me in advance of your planned absence by e-mailing me, calling me or leaving a message for me.
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Additional Information:Materials • #11 Exacto knife and extra blades• rubber cement• rubber cement thinner• rubber cement pick-up• erasing shield• 18" metal ruler w/non-slip backing• 6" Fiskars scissors• 9"x 12" sketch pad• #2 pencils, automatic or manual• Staedtler Mars plastic eraser• Scotch invisible tape: .75 inch• 24" self healing "c-thru" (translucent) self-healing cutting mat• a significant number and variety of discarded magazines that can be cut up• white,hot press (smooth) illustration board and Foamcore board, as required• box of pushpins
Last Updated:10/5/2006 4:43:00 PM