MG495 Business Policy

for F1J 2006

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MG 495 Business Policy


F1J 2006 DN


McDonald-Lewis, Cynthia


Adjunct Professor


Associate Degree in Liberal Arts
B.A. Management-Human Relations

Office Location


Office Hours


Daytime Phone





Semester Dates

AUGUST.21,2006 - OCTOBER. 15,2006

Class Days


Class Time

5:30 - 9:50 PM

Credit Hours


CRAFTING & EXECUTING STRATEGY: Concepts and Cases;14th Edition; Thompson,Strickland,Gamble;ISBN:  0-07-288444-4. (McGraw-Hill)Textbooks can be purchased though the MBS bookstoreTextbooks can be purchased though the Parkville Bookstore

Textbooks can be purchased though the MBS bookstore

Textbooks can be purchased though the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving objectives of the firm. Prerequisites: EN306B and completion of business/management core or permission of instructor. 3:0:3

Educational Philosophy:
To expose the student to the various roles, tasks and skills of the general manager in leading the overall business enterprise. This is in contrast to the tasks of a manager whose responsibilites are limited to a functional specialty area. Students will utilize case-studies to examine management as a key function and responsibility of the line general-manager, not merely as a staff planning-activity. We will examine the extent to which building strategy and building an organization are interdependent tasks.The course will prepare the student to enter the business-world understanding the importance of general management practice as a professional activity,which responds to multiple constituencies with conflicting goals and needs.Course Learning -Objectives:To provide the student with an understanding of contemporary concepts,analytical tools,methods of strategy-formation and strategic-analysis practices used in the business community.Case-study analysis will serve as the framework to facilitate learning through application of theses concepts.The course will offer students an opportunity to integrate and appy knowlege gained from previous courses,such as accounting,finance,marketing,production/operations,human-resources and information-systems,to gain an appreciation for the total business environment.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.

Core Assessment:

Class Assessment:
Conduct of this course will include: Lecture and group discussion,written exams .The comprehensive final is not a take home. " The comprehensive final is a closed book and closed notes exam."






Under 60%=F

Final Grade will consist of   Total points = 300 points

End of Chapter Exercises:50 Points

Participation Points: 50 Points

Mid-Term Exam: Worth 100 Points

Final Exam:100 Points

Late Submission of Course Materials:
Absences for legitimate reasons may be excused by the instructor,who must be notified beforehand.Missed work must be made up within the term of enrollment.All work missed because of unexcused absences must be made up during the term and 20 points per assignment  missed will be deducted.

Classroom Rules of Conduct:
Have assigned textbook at the beginning of course.Class attendance and participation is expected,and is a part of your grade.Students are expected to be present (or make prior excused arrangements),remain until is dismissed,and to have read all the assigned materials.Instructors are required (by Law) to keep attendance-records and report absences.Absences for legitimate reasons may be excused by the instructor, who must be notified prior to class. Missed work must be made up within the term of enrollment. All work missed because of unexcused absences must also be made up during the term. Two excused absences must be reported to the  administraction and the student will be subject to a grade of'WP' or possibly an 'F'; a total of three missed classes (out of 8) will also be subject to the same conditions.

Course Topic/Dates/Assignments:

1st Class: Introduction and course description,rules,details,organization. Review Chap.1&2 in textbook; Group Discussion Case #1. End of Chapter exercise due. 2nd Class: Review Chap. 3&4 in textbook; Group Discussion Case # 8. End of Chapter exercises  due.3rd Class:Review Chap. 5&6 in textbook; Group Discussion Case #15.Review Mid-Term Exam. End of Chapter exercises due.4th Class:Review Chap. 7&8 in textbook; Discussion of Case#17. .End of Chapter exercises due.5th Class:Reveiw Chap. 9&10 in textbook; Group Discussion Case #26. End of Chapter exercies due.6th Class: Review Chap. 11-12 in textbook; Group Discussion Case # 21.End of Chapter exercises due.7th Class: Review Chap 13 in textbook; Group Discussion Case #28.End of Chapter questions due.8th Class: Final Exam.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:7/15/2006 7:02:24 PM