MK 380 Advertising
S1J 2007 PV
MBA Baker University 2003BA in Business Marketing and Management, Emporia State 1997
In the classroom
January 15, 2007 - March 11, 2007
5:30 - 9:50 PM
Principles of Marketing
Advertising & Integrated Brand Promotion; 4th edition; O'guinn-Allen-Semenik; 2006
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Educational Philosophy: The instructor believes that the interaction between the student and the instructor is an integral part of the education experience. Interaction and discussion are important elements of this class. In addition to taking exams, the student will interact, discuss and present an advertising project to the class. Quizzes and current events will also be given. The student is expected to attend classes on a regular basis, as attendance and class participation are both part of the grade assessment.
Learning Outcomes: Core Learning Outcomes
Link to Class RubricClass Assessment: The student will take two closed book, closed note examinations. The final exam will be at least 20% of the grade, and will be closed book/closed note. The student must score 60% or better on the final to pass the class regardless of other work. In addition, the student will write and present an advertising plan to the class. In addition quizzes, current events, class participation, and attendance will be part of the grade assessment. Attendance will be taken once per class meeting, approximatley ten minutes after the class begins.
Class attendance 60 points
Class participation 60 points
Quizzes (7) 105 points
Current events 25 points
Mid-Term Exam 200 points
Final Exam 250 points
Adv. project 300 points
Total 1000 points
All final exams will be comprehensive and will be closed book and closed notes. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Associate Dean.
Classroom Rules of Conduct:
NO CHILDREN ALLOWED IN THE CLASSROOM !!!
Accordingly, no one is allowed in the classroom unless they are enrolled in the class.
Course Topic/Dates/Assignments: week 1 Introductions, syllabus, cover chapters 1-3, group questions and answer session, current event, quiz
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2006-2007 Undergraduate Catalog Page 87-89
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2006-2007 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:1/6/2007 9:10:05 PM