Syllabus Entrance
Printer Friendly
Email Syllabus

CA 322 Theory and History of Mass Media
McGinnis, Pat


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.
CourseCA 322 Theory and History of Mass Media
SemesterS1J2005
FacultyMcGinnis, Pat
Degrees/CertificatesJuris Doctorate-law
Masters in Education--Mass Communication
Bachelors in Education--Business
Daytime Phone816-889-2098 X 236
Other Phone816-668-6906
E-MailPat.McGinnis@park.edu
patmcgkcmo@aol.com
Pat.McGinnis@mspd.mo.gov
Semester DatesJanuary 10-February 28
Class Days-M-----
Class Time5:30 - 9:50 PM
Credit Hours3

Textbook:
Understanding Mass Communication: A Liberal Arts Perspective
Authors: Melvin L. DeFleur and Everette E. Dennis
7th Edition
ISBN:0-618-12857-3
Houghton Mifflin Company

Textbooks can be purchased though the MBS bookstore


Course Description:
Analysis of mass media content and the role media play in modern society.   The course inclines the history of that role, functions of the media, effects on society, and the persuasive abilities of media.  This course focuses on contemporary media criticism and related ethical issues. 3:0:3

Educational Philosophy:
The facilitator's educational philosophy is one of interactiveness based on lectures, readings, quizzes, dialogues, examinations, internet, videos, web sites and guest lecturers employed in various fields of communications. The facilitator will engage each learner in lively exploration of ideas, issues and contradictions.

Learning Outcomes:
Discuss the evolution of interpersonal communication to mass communication.
Identify the social,economic, and political forces that have shaped, and continue to shape the communications industries.
Draw conclusions about the future of mass communication.

Course Assessment:
Written examinations, discussion topics with presentation of findings, participation in class discussion

Grading:
There will be two written examinations each worth 200 points.  These exams will be comprised of essay questions. In order for you to have sufficient time to reflect and compose, these exams will be open book, open notes, open mind.  The instructor will give a review and handout on answering essay questions.

Written assignments are expected to be typed.  Spelling, grammar, and punctuation are to conform to standard English.

90%-100% = A
80%-89%  = B
70%-79%  = C
60%-69%  = D
Below 59%= F






Late Submission of Course Materials:
There will be no make-up or early exams given.  Any genuine emergency situation will be discussed wih the instructor. Verification of the emergency must be in writing within the same week as the expected exam or report.  The exam or report must also be turned in within one week.  The instructor will have the final say on the sufficiency of verification.

Classroom Rules of Conduct:
The nature of this course invites lively and diverse expression of opinions.  Language and behavior are expected to be respectful of others despite a differences of views.

Course Topic/Dates/Assignments:
While history is sometimes reviewed in a linear way, I have rearranged the textbook chapters to insure coverage of what I feel are the most important topics.


January 10    Chapter 1 Mass Communication and Mass Media
             Chapter 15 Media Effects/Influence

January 17    Chapter 13 The Audience
             Chapter 16 Ethics

January 24    Chapter 14 Controls: Politics/Economics
             Chapter 9 International Communication
             Video presentation
             Exam #1 handed out

January 31    Guest lecturer
             Chapter 5 Motion Pictures
             Chapter 10 Pop Culture
             Exam #1 turned in

February 5    Chapter 2 Books
             Chapter 3 Newspapers
             Chapter 4 Magazines
             Video presentation

February 14   Chapter 6 Radio
             Chapter 7 Television

February 21   Chapter 11 Advertising
             Chapter 12 Public Relations
             Exam #2 handed out

February 28   Chapter 8  The New Media
             Exam #2 handed in

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.  
Park University 2004-2005 Undergraduate Catalog
Page 101

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. <a href="http://www.park.edu/catalog">
Park University 2004-2005 Undergraduate Catalog</a> Page 101
Proof of academic dishonesty or plagiarism will result in an F for the course.  A career in communications demands an ethical foundation which cannot be instilled too soon.  Park University has the ability to validate allegations of plagiarism.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2004-2005 Undergraduate Catalog Page 100

Disability Guidelines:

Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page:
http://www.park.edu/disability
 
.

Copyright:
This material is copyright and can not be reused without author permission.