Textbooks can be purchased though the MBS bookstore
Course Description: Analysis of mass media content and the role media play in modern society. The course inclines the history of that role, functions of the media, effects on society, and the persuasive abilities of media. This course focuses on contemporary media criticism and related ethical issues. 3:0:3
Educational Philosophy: The facilitator's educational philosophy is one of interactiveness based on lectures, readings, quizzes, dialogues, examinations, internet, videos, web sites and guest lecturers employed in various fields of communications. The facilitator will engage each learner in lively exploration of ideas, issues and contradictions.
Learning Outcomes:Discuss the evolution of interpersonal communication to mass communication.
Identify the social,economic, and political forces that have shaped, and continue to shape the communications industries.
Draw conclusions about the future of mass communication.
Course Assessment: Written examinations, discussion topics with presentation of findings, participation in class discussion
Grading: There will be two written examinations each worth 200 points. These exams will be comprised of essay questions. In order for you to have sufficient time to reflect and compose, these exams will be open book, open notes, open mind. The instructor will give a review and handout on answering essay questions.
Written assignments are expected to be typed. Spelling, grammar, and punctuation are to conform to standard English.
90%-100% = A
80%-89% = B
70%-79% = C
60%-69% = D
Below 59%= F
Late Submission of Course Materials: There will be no make-up or early exams given. Any genuine emergency situation will be discussed wih the instructor. Verification of the emergency must be in writing within the same week as the expected exam or report. The exam or report must also be turned in within one week. The instructor will have the final say on the sufficiency of verification.
Classroom Rules of Conduct: The nature of this course invites lively and diverse expression of opinions. Language and behavior are expected to be respectful of others despite a differences of views.
Course Topic/Dates/Assignments: While history is sometimes reviewed in a linear way, I have rearranged the textbook chapters to insure coverage of what I feel are the most important topics.
January 10 Chapter 1 Mass Communication and Mass Media
Chapter 15 Media Effects/Influence
January 17 Chapter 13 The Audience
Chapter 16 Ethics
January 24 Chapter 14 Controls: Politics/Economics
Chapter 9 International Communication
Exam #1 handed out
January 31 Guest lecturer
Chapter 5 Motion Pictures
Chapter 10 Pop Culture
Exam #1 turned in
February 5 Chapter 2 Books
Chapter 3 Newspapers
Chapter 4 Magazines
February 14 Chapter 6 Radio
Chapter 7 Television
February 21 Chapter 11 Advertising
Chapter 12 Public Relations
Exam #2 handed out
February 28 Chapter 8 The New Media
Exam #2 handed in
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.
Park University 2004-2005 Undergraduate Catalog Page 101
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. <a href="http://www.park.edu/catalog">
Park University 2004-2005 Undergraduate Catalog</a> Page 101Proof of academic dishonesty or plagiarism will result in an F for the course. A career in communications demands an ethical foundation which cannot be instilled too soon. Park University has the ability to validate allegations of plagiarism.
Instructors are required to maintain attendance records and to report absences
via the online attendance reporting system.
Park University 2004-2005 Undergraduate
Catalog Page 100
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page:
Copyright:This material is copyright and can not be reused without author permission.