MK 455 Promotional Policies and Strategies
S2T 2007 DL
Roehrich, Henry C.
B.S. Business Administration (Marketing), B.S. Communication Arts (Radio/TV Broadcasting)MSA General AdministrationPh.D. Educational Leadership (Higher Education and Administration)
Bismarck, North Dakota
9:00 PM - 10:00 PM CST Monday - Thursday
(701) 330-6753 after 9:00 PM CST
March 19 - May 13, 2007
Required Text: , Advertising and Promotion: An Integrated Communications Perspective, Author: Belch G. & Belch M., 7th ed. 2006, ISBN: 0-07325596-3
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
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Instructor Learning Outcomes
The class assessment will include weekly reading assignments, individual project, case studies, homework, conference participation, and a proctored final exam.
200 points 20%
Homework (8 @ 30 points)
240 points 24%
Case Conferencing (8 @ 30 points)
240 points 24%
Promotional Plan Project
120 points 12%
1000 points 100%
90 - 100% (900 to 1000 points)
80 - 89% (800 to 899 points)
70 - 79% (700 to 799 points)
60 - 69% (600 to 699 points)
< 60% (599 or fewer points)
Midterm examination – The midterm test will be posted in the conference threads in Week 4. The test is open book and open notes and must be completed before the end of the 4th week of instruction.
Proctored final examination - A computerized examination will be taken in a proctored testing environment during the 8th (or 16th) week at one of the Park University sites around the country or at an alternative location. For proctored examinations, photo identification is required at the time of the test. Guidelines for selecting an acceptable proctor can be found on the Park University Website.
Other Information on proctored exams:
All final exams will be comprehensive and will be closed book and closed notes. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Associate Dean.
The Proctored final exam for online courses must be passed with a grade of 60% or higher in order to pass the course regardless of the overall average. The grade for students who pass the proctored final will be based on the overall average of homework and tests taken during the course. The proctored final exam must address only material which the student has been taught in class.
Classroom Rules of Conduct:
Ground Rules for On-line Participation
Readings: Chapters 1 and 2
Readings: Chapters 5 and 6
Readings: Chapters 9 and 10
Promotional Plan Project: Submit in the Dropbox to the instructor the section of the promotional plan project describing the selected approach of promotional appropriation.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2006-2007 Undergraduate Catalog Page 87-89
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2006-2007 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:3/8/2007 4:41:38 PM