MK 411 Marketing Management
U1T 2007 DL
Master of Business Administration degree with emphasis in Marketing from Avila UniversityBachelor of Science degree in Business from University of Missouri-KC
June 4- July 29, 2007
Marketing Management by J. Paul Peter and James H. Donnelly, 8th edition, ISBN: 0073137634.
Textbooks can be purchased through the MBS bookstore
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Educational Philosophy: Our course goals can only be achieved through a joint "on-line" effort. I will work to stimulate your interest and learning. However, you will be expected to display initiative and a program of self study as well. As a result, a primary objective of the course is to provide you with an environment that will reward your own intellectual effort.
Learning Outcomes: Core Learning Outcomes
See Course Requirements
Case Conferencing (Six cases)
& Class Participation
Exam 1 (To be E-Mailed)
Exam 2 (To be E-Mailed)
I will provide you with ongoing progress reports of your average grade throughout the term. Course grades will be based on a weighted composite of performance evaluations in the areas contained in the following table:
Course Grading Scale:
900 - 1000
800 - 899
700 - 799
600 - 699
The three most important grading criteria for your work will be breadth, depth, and application/synthesis of course concepts.
What this means is in all our discussions and assignments I expect you to reference the terms and concepts we cover each week and apply the concepts using real life examples and illustrations. This will not only deepen your understanding of the course concepts, but also allow you to see the concepts in action.
I will submit your grades via the gradebook each week. You will also be able to see my feedback on your submissions. You can use it to improve your work each week.
We use a variety of assignments in this class to help you learn the fundamentals of marketing management.
When I grade your assignment I expect you to use concepts from the texts and our discussion and use real life examples to illustrate your ideas.
You should apply the concepts covered during the week. You will want to demonstrate that you have learned the material and are able to apply it to your assignments. Case studies require in-depth analysis and detailed explanation of your conclusions.
If you have any questions about the assignments, please don’t hesitate to ask-I am happy to help!
phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Associate Dean.
The Proctored final exam for online courses must be passed with a grade of 60% or higher in order to pass the course regardless of the overall average. The grade for students who pass the proctored final will be based on the overall average of homework and tests taken during the course. The proctored final exam must address only material which the student has been taught in class.
All final exams will be comprehensive and will be closed book and closed notes. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Associate Dean.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2006-2007 Undergraduate Catalog Page 87-89
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2006-2007 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Preferred Contact Method: You may contact me via email or by phone anytime you need assistance. Email is the fastest way to reach me.
Preferred Method for Submitting Assignments: Please use the Dropbox when asked.
Last Updated:5/24/2007 9:18:03 AM