MK 491 Seminar in Marketing.
U1T 2007 DL
Assistant Professor of Management/HR
Post Grad Courses McComb Grad School of Business at University of Texas at AustinMBA Management, University of North Texas, BS Social Psychology, Park University at AustinBBA Economics and Management, Baylor University, AAS Business/Electronic Tech, Austin Community College
Austin Center Campus Rm 108
MW 2-5 MW
512-385-7275 x208 only during office hours
512-836-5421 Home Leave message and please do not call after 9 pm CDT
June 11-12 August, 2007
Prerequisite: Twelve hours of marketing or instructor approval.
Textbooks can be purchased through the Parkville Bookstore
Harvard Business Review; the Academy of Management Review; Management Journals; Management Magazines; Wall Street Journal, Business Week, Forbes, Fortune, Current Newspapers, Web Articles, Professional Publications.
Go to Park's excellent on-line library resources as well as your local library/information assets.
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email firstname.lastname@example.org or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.Online Classroom Technical Support - For technical assistance with the Online classroom, email email@example.com or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.FAQ's for Online Students - You might find the answer to your questions here.
I develop each class with the idea that “We are all Life Time Learners” and that adults learn better if they are part of the learning process itself. In order to succeed in this course, the student must first and foremost participate each week in class. The facilitator's educational philosophy is one of interactiveness based on the assumption that the student must conscientiously prepare for class by reading the text prior to participation. The student must also satisfactorily complete all examinations, term paper, cases, and homework in the class. All methods of teaching are designed to transfer new material by clarifying and emphasizing subject areas presented in the text, current news topics, and experiences.
2. Perform marketing situation analysis
3. Develop a market vision.
4. Examine forecasting guides.
5. Explain the design of a marketing strategy.
6. Perform Marketing targeting and positioning strategies.
7. Ascertain marketing focused program development.
8. Learn to mange the marketing value chain.
9. Develop sales force, Internet, and direct marketing strategies.
10. Create a pricing strategy.
11. Design a promotional, advertising, and sales promotion strategy.
12. Understand the implementation and management of marketing strategy through field application.
13. Practice designing a market driven organization through case studies.
14. Be able to analyze an existing marketing program to determine its strong and weak points through case analysis in the class room and in the field.
All final exams will be comprehensive and will be closed book and closed notes. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Associate Dean.
The Proctored final exam for online courses must be passed with a grade of 60% or higher in order to pass the course regardless of the overall average. The grade for students who pass the proctored final will be based on the overall average of homework and tests taken during the course. The proctored final exam must address only material which the student has been taught in class.
Classroom Rules of Conduct:
Preferred Contact Method: You may contact me vai email anytime you need assistance.
Preferred Method for Submitting Assignments: Please use the Dropbox when asked. All other work should be submitted via email.
Response Policy: I will respond to all questions within 24 hours.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2006-2007 Undergraduate Catalog Page 87-89
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2006-2007 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:5/18/2007 2:46:53 PM