MK 351 Principles of Marketing
Summer 2006 DLB
MBA, ManagementBBA, Marketing
Virutal Office Hours Mon-Thurs 8a.m.-9a.m. CST
June 5th-July 30th 2006
Textbook: Basic Marketing: A Global-Managerial Approach, 15 ed., by Perreault and McCarthy
Textbooks can be purchased though the MBS bookstore
Textbooks can be purchased though the Parkville Bookstore
Course Description: Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management. 3:0:3
Educational Philosophy: The facilitator's educational philosophy is to provide the students with marekting information to include market knowledge and analysis as an integral part of their professional and personal decision-making. The facilitator will encourage an exploration of ideas and issues using the most recent real world examples available and applying them realistically.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen
assessment device for the Principles of Marketing course. The case is
to be assigned during week 13 or 14 of a sixteen week course and during
week seven during an eight week course.
Link to Class Rubric
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2005-2006 Undergraduate Catalog Page 85-87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 85-87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2005-2006 Undergraduate Catalog Page 89
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Attachments:Marketing Syllabus-Summer 06Rubric
Last Updated:5/31/2006 4:40:22 PM