MK 351 Principles of Marketing
F2T 2006 DLA
Fry, Sheila L.
virtually via email at any time. I check my email frequently.
206.424.1576 please no calls after 8pm ET
Required Text: Basic Marketing: A Global-Managerial Approach, 15 edition
Author: Perreault and McCarthy
Order Texts at: http://direct.mbsbooks.com/park.htm
Required Text: Basic Marketing: A Global-Managerial Approach, 15 edition
Author: Perreault and McCarthy
Order Texts at: http://direct.mbsbooks.com/park.htm
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Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management. 3:0:3
This course examines factors relevant to the marketing mix (product, promotion, distribution and price) and to marketing management.
Welcome to Marketing on line! Along with your fellow on-line students, you will be a partner in pioneering higher education. Through "electronic teams," you will work with students many miles apart to complete projects and discuss marketing issues. I will serve as your facilitator and will encourage you to take responsibility for your learning processes. You will discover how to perform research for your papers and discussion topics using the World Wide Web, an extraordinary resource that is almost inexhaustible, and one that is available to you regardless of weather, holidays, or time of day. The four basic goals of this course are to provide you with:
These goals can only be achieved through a joint "on-line" effort. I will work to stimulate your interest and learning. However, you will be expected to display initiative and a program of self study as well. As a result, another objective of the course is to provide you with an environment that will reward your own intellectual effort.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen
assessment device for the Principles of Marketing course. The case is
to be assigned during week 13 or 14 of a sixteen week course and during
week seven during an eight week course.
Link to Class RubricClass Assessment:
I will provide you with ongoing progress reports of your average grade throughout the term. Course grades will be based on a weighted composite of performance evaluations in the areas contained in the following table: Note: All work will be graded with respect to depth, breadth, and 'application' of responses.
Homework (2 questions/chapter)
Report #1 (See Course Requirements)
Report #2 (See Course Requirements)
Case Conferencing (Six mini cases)
Weeks 1, 2, 3, 5, 6, and 8
Exam 2 -final
Course Grading Scale:
900 -- 1000 points
800 -- 899 points
700 -- 799 points
600 -- 699 points
< 600 points
Submission of Late Work: Ten points will be deducted for late work (The points will be deducted from your overall score). Note: Late work is defined as work submitted beyond Sunday evening, 12:00 AM, your time. Work submitted that is more than 1 week late will not be accepted for credit. Please let me know AHEAD of time when you have a conflict, challenge or problem. I am flexible when emergencies arise. Be proactive, and don't wait until the last minute and have options-Just in case!
Proctored final examination - A computerized examination will be taken in a proctored testing environment during the 8th week at one of the Park University sites around the country or at an alternative location. For proctored examinations, photo identification is required at the time of the test. Guidelines for selecting an acceptable proctor can be found on the Park University Website.
Other Information on proctored exams:
Some Graduate Online courses may not require a proctored Final Examination.
The three most important grading criteria for your work will be breadth, depth, and application/synthesis of course concepts.
What this means is in all our discussions and assignments I expect you to reference the terms and concepts we cover each week and apply the concepts using real life examples and illustrations. This will not only deepen your understanding of the course concepts, but also allow you to see the concepts in action.
I will submit your grades via the gradebook each week. You will also be able to see my feedback on your submissions. You can use to to improve your work each week.
Scoring of Assignments
We use a variety of assignments in this class to help you learn the fundamental of marketing: case studies, discussion, reports ,etc. All this will help you see Marketing in real life.
When I grade your assignment I expect you to use concepts from the texts and our discussion and use real life examples to illustrate your ideas. Basically bring the class alive and show of what you learned!
All should apply the concepts covered during the week and any additional thoughts you may have. I am looking to see that you can apply the information and show me what you have learned. Remember-case studies require in depth analysis and detailed explanation of your conclusions.
If you have any questions about the assignments, please don't hesitate to ask-I am happy to help!
Case Conferencing: 270 possible points Students will earn points for each week based on the following criteria.
45 points possible for each week. Students will earn points as follows:
20 points for submitting answers to the case-posted to the Discussion Area. For your initial case answer, keep the following in mind since it is the criteria for earning your point…Did you apply the concepts from class in your answers? Did you use your own words instead of rewriting the text? Is your answer more than a few sentences so you can best explain and illustrate your thoughts? Due by Day 7of each week
25 points will be earned based on the following rubric. Due by midnight of Day 7 of each week. I will award the remaining 2 pts at the end of the term based on your overall interaction with the course.
no contributions or
only posted case answer
Clearly understands concepts and incorporates them in discussion
Always advances discussion
Always includes examples and real life applications
Understands concepts and incorporates them in discussion
Often/sometimes advances discussion
Often/sometimes includes examples and real life applications
Not evident concepts are understood and are not incorporated in discussion
Responses are copied, have little to do with concepts and doesn't advance discussion
Examples and real life applications are not included
When calculating your weekly score, there are a number of possibilities in coming up with a final score. Of the 4 points available each week for timeliness and quality, half are for timeliness of the contributions and half are for the quality of the contributions. i.e.-Excellent would be 2 pts for timeliness and 2 for quality. Below Average would be .5 for timeliness and .5 for quality. So what does that mean? Perhaps you sent 5 excellent contributions(notes) on only one day or sent 1 note a day all week, but they just said, “great answer” or were below average in nature. In those cases, you would earn partial points in each category. For the previous examples both people would earn 2.5 pts for the week. With the first one, you would earn 2 pts for great quality and a .5 for the timeliness. The second one would earn 2 pts for timeliness and .5 for the quality. The Average classification would work the same way and that point spread allows for a range of contributions and we all improve our discussion skills. The contributions closer to excellent will be receiving the higher score.
20 pts will be awarded at the end for participation in the Current Events threads and your overall contribution to the class discussion in the optional discussion weeks.
The following is an abbreviated schedule. I am available to assist you at each step along the way. Just send me an email or give me a call at the number in the upper left hand corner of this syllabus.
Week 1: Marketing's Role Within The Global Economy, Firm, and Nonprofit Organization
· On-Line Discussion Assignment: Read McDonald's "Seniors" Restaurant, page 680, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish. Also, please post your E-mail address, along with a brief work and/or educational background to the Introduction thread
· Homework: Answer any one question at the end of each chapter assigned for week 1, and any 1 internet exercise from the chapters , and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 1: Homework
Week 2: Finding and Evaluating Target Market Opportunities with Market Segmentation
· On-Line Discussion Assignment: Read Pillsbury Haagan-Das, page 681, and post to the Discussion Area, your response to the questions at the end of the case (Note: Their web page is certainly worth visiting). You may provide any other comments you wish.
· Homework: Answer any one question at the end of each chapter assigned for week 2; the internet exercises on page 82 and page 98, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 2: Homework.
Week 3: Demographic and Behavioral Dimensions of Global Consumer Markets
· On-Line Discussion Assignment: Read Murhpy's Ice Land, page 688, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.
· Report #1: Report #1 (See the Report 1 Folder for details) is due the end of this week. It summarizes your search of the web pages of various companies. You are to select one company, and report on their Product offerings and Promotional strategies. This may require you to E-Mail that company to obtain additional information. The report should be no longer than 1200 words (about 3 pages). You will need to submit it to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 3: Report 1.
· Homework: Answer any one question at the end of each chapter assigned for week 3; the internet exercises on page 130 and page 161 (What is your VALS profile?), and and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 3: Homework.
Week 4: Business and Organizational Customers and Their Buying Behavior And Improving Decisions With Marketing Information
· On-Line Discussion Assignment: None for this week.
· Homework: Answer any one question at the end of each chapter assigned for week 4; the internet exercises on page 200 and page 227, and and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 4: Homework
· Exam #1: Check the Exam Folder under Week 4 for the exam. After completing it, please submit it to the Dropbox -- Week 4:Exam 1.
Week 5: Elements of Product Planning and Product Management
· On-Line Discussion Assignment: Read Applied Chemistry Corp, page 690, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.
· Homework: Answer any one question at the end of each chapter assigned for week 5; the internet exercises on page 262 and page 282, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 5: Homework.
Week 6: Place and Development of Channel Systems, and Retailers, Wholesalers, and Their Strategy Planning
· On-Line Discussion Assignment:Read Multi Media Corral, page 691, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.
· Homework: Answer any one question at the end of each chapter assigned for week 6; the internet exercises on page 314 and page 358, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 6: Homework.
Week 7: Promotion and Personal Selling
· On-Line Discussion Assignment: None.
· Report #2: Report #2 is due the end of this week. It will consist of visits to various web sites to obtain marketing research information such as demographic statistics, etc. You should describe a hypothetical product and market you wish to target, then access the Internet to determine the information that is available to you to help you determine the location, size, etc., of your target market. The report should be no longer than 1200 words (about 3 pages). You will need to submit it to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 7: Report 2. Note: This is a "Support Team" prepared report. See the Administrative area for specific instructions.
· Homework: Answer any one question at the end of each chapter assigned for week 7; the internet exercises on page 382 and page 420, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 7: Homework
Week 8: Advertising, Sales Promotion, and Price Setting
· On-Line Discussion Assignment: Read Heritage Furniture page 701, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.
· Homework: Answer any one question at the end of each chapter assigned for week 8; the any 1 of the internet exercises from the chapters, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 8: Homework
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2006-2007 Undergraduate Catalog Page 87-89
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2006-2007 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:10/4/2006 11:05:14 AM