MG495 Business Policy

for F1L 2006

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


MG 495 Business Policy


F1L 2006 WT


Harrison, Martin T.


Senior Instructor


BA, St Michael's College, Winooski, VT
MBA, University of Missouri, Columbia, MO

Office Location

LeMay Realty, Knob Noster, MO

Office Hours

By Appointment

Daytime Phone


Other Phone



Semester Dates

August 21, 2006 - October 15, 2006

Class Days


Class Time

4:55 - 7:35 PM


AC201 and AC202

Credit Hours



Strategic Management

Concepts and Cases (11th Edition)

Fred R. David

Textbooks can be purchased though the MBS bookstore

Textbooks can be purchased though the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving objectives of the firm. Prerequisites: EN306B and completion of business/management core or permission of instructor. 3:0:3

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.

Core Assessment:

Class Assessment:

1.  Class Assignments:  Students are responsible for the completion of all reading assignmetns prior to class.  Prior preparation is paramount for the development of meaningful classroom discussions.  Cases will be assigned and will be the basis for class led discussions and lectures.

2.  Experiential Exercises:  Students will be assigned a minimum of 6 and a maximum of 8 experiential exercises that will be turned in on each Wednesday class.  (These exercise will be evaluated as a weekly quiz.)

3.  Comprehensive Case:  The comprehensive case will require a formal oral presentation and a written summary.  Students will be assigned to a case analysis team based on the number of enrolled students.  Each team will be allowed 6--75 minutes for their formal presentation.  Students will be required to develop their cases using a wide variety of resouorces and are not expected to limit their efforts to the test only.


Written Case Exerciuses---100 points

Class Participation----------100 points

Experiential Exercise-------200 points

Comprehensive Case------200 points


90% and above (540-600 pts)   A

80%-89%          (480-539 pts)   B

70%-79%          (420-479 pts)   C

60%-69%          (360-419 pts)   D

less than 59%   (< 359 pts)       F 

Late Submission of Course Materials:
Except for extraordinary reasons that are discussed with the instructor, all late assignments will receive a full letter grade deduction

Classroom Rules of Conduct:
A.  Class particpation is required.  Forty (40) hours of contact time arerequired for satisfactory completionof each course.  Faulty are required to provide forty (40) hours of contact time and students are expected to receive forty (40) hours of instruction.
B.  Classes misssed for legitimate reasons (illness, death of family member, work assignments or TDY) are excusable; however, students must inform the instructor or University office prior to the absence and must make up missed coursework.  Missed classes due to taking ordinary leave or vacation are not considered excused absences.
C.  Class participation is expected and will form part of the final grade.  Students are expected to come to all classes and beon time.  Roll will be checked each class meeting.  Three unexcused absences are excessive, may be grounds for award of a failing grade and will be reported to the Park University administrator.
D.  Students are  responsible for the content of classroom presetnations.  If absent, students must obtain class notes from another student.

Course Topic/Dates/Assignments:

Aug 21---Class Intro and Ch 1
Aug 23----Ch 1/Case
Aug 28----Ch 2
Aug 30----Ch 2/Case
Sep 4----Ch 3
Sep 6----Ch 3/Case
Sep 11----Ch 4
Sep 13----Ch 4/Case
Sep 19----Ch 5
Sep 20----Mid Term (Case)
Sep 25----Ch 6
Sep 27----Ch 6/Case
Oct 2----Ch 7
Oct 4----Ch 8
Oct 9----Final (Case)
Oct 11----Comprehensive Cases

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2005-2006 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:7/19/2006 8:48:15 AM