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MG 495 Business Policy
Morris, Elaine J.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MG 495 Business Policy

Semester

S1R 2007 SC

Faculty

Morris, Elaine J.

Daytime Phone

(618)476-7414

E-Mail

elaine.morris@park.edu

sirrom904@verizon.net

Semester Dates

01/8/07 - 03/04/07

Class Days

--T-R--

Class Time

7:45 - 10:15 PM

Credit Hours

3


Textbook:
Crafting and Executing Strategy. Fifteenth Edition. Thompson, Strickland, and Gamble. McGraw-Hill Irwin Publishing Company, 2007.

Additional Resources:
The Wall Street Journal, Business Week, Forbes, Fortune, other business publications, the daily newspapers, and the Internet.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving objectives of the firm. Prerequisites: EN306B and completion of business/management core or permission of  instructor. 3:0:3

Educational Philosophy:
This course will meet for the equivalent of 8 weeks, in order to cover course material, case discussions, and assigned reading material.  The format will primarily be discussion of material and cases, as well as written case reviews, a written comprehensive case, and examinations to test progress, understanding, and retention.  This course allows the student to participate in dialogues, explore internet and web site materials, research additional and updated materials in order to enhance the learning experience.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.


  Instructor Learning Outcomes
  1. Outcomes include how to analyze business/management situations and isolate significant strategic and tactical problems from their symptoms.
  2. You will understand the means to review the major functional areas of business, and how they interrelate to form a corporate strategic plan.
  3. Using the tools available to investigate contemporary busines issues and problems, you will delve into social responsibilities, ethics, and political, negotiated strategies.
  4. The result will be acquiring the ability to parse and analyze a business situation and develop written and oral presentations of alternative solutions to correct real and/or potential problems within the firm.
Core Assessment:

Final exam

Link to Class Rubric

Class Assessment:
A. Final Course Grade: Intended to reward individual effort. Evaluation will be on a number of elements designed to provide ample opportunity to influence the final grade.
B. Written Assignments: Evaluated on content, continuity, originality of thought, and both analytical and communication skills.  More than 5 spelling or grammatical errors on more than one page will cause a 10% grade reduction (even if some pages are error-free), so be sure to use spell-check, grammar-check, and your ENG 101 or ENG 306 texts, invaluable resources.  Written assignments include your typed case discussion papers, and a 10-page formal comprehensive case paper.  All work is due NO LATER than agreed upon dates, with ALL written work turned in by Week 7.  Evaluation will include requirements outlined in this sections, the attached Rubrics, handouts provided in class meetings, and information provided the first night of class.
C. Cases/Discussions: Evaluated on preparation, content, continuity of thought, analytical skills, and how your material reflects the fundamental concepts of this and other course materials.  Cases should cover material covered in the text, or any aspects you have learned from other courses or texts.  With oral presentations, you must be able to tell your version of the problems and solutiions without dependency on reading from notes, as you are expected to be fully familiar with the prepared material.  However, note cards are permitted as prompts.  Creativity, originality, added information, and extra effort are encouraged.
D. Examinations: The Mid-Term and Final Exams are both closed book and closed notes examinations. Exams are NOT take home exams. The Final Exam is comprehensive.  All reviews will be given in-class ONLY, at the session previous to the scheduled exam, or as agreed on the first night of class.  If the student is absent, it is his/her responsibility to obtain notes from a fellow classmate.

Grading:
Grade Distribution: To be awarded based on course work as assigned and completed, the student must earn the following total points to accomplish the associated grade:
A -- 93 - 100 points
B -- 80 -  92 points
C -- 70 -  79 points
D -- 60 -  69 points
F -- 59 points or less

Points will be awarded in the following manner:
Mid-Term Exam -- 25 points or 25% of total points available
Final Exam -- 25 points or 25% of total points available
Case Papers -- 20 points or 20% of total points available
Comprehensive Case Paper --  30  points or 30% of total points available
Please note that the Mid-Term and Final Exams are closed book and closed notes exams, given in-class only. There are no take home exams.  The Final Exam is comprehensive.

Late Submission of Course Materials:
Late work will result in a 10-point reduction of the grade earned for the project.

Classroom Rules of Conduct:
Students are expected to be on time, having completed all reading and written assignments prior to class sessions covering assigned material or due dates. (ALL reading should be completed PRIOR to lectures.)  Any missed work is the responsibility of the student, who will arrange beforehand with another student to share notes or other class materials.

Course Topic/Dates/Assignments:
WEEK 1: Introduction and Chapters 1 and 2 WEEK 2:  Chapters 3 and 4 and assigned cases WEEK 3:  Chapters 5 and 6 and assigned cases, mid-term review WEEK 4:  Mid-Term Exam and assigned cases WEEK 5:  Chapters 7 and 8 and assigned cases WEEK 6:  Chapters 9, 10, and 11 and assigned cases WEEK 7:  Chapters 12 and 13 and assigned cases.  Comprehensive cases are due WEEK 7. WEEK 8:  Final Exam and assigned cases.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "W".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Additional Information:




Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Synthesis                                                                                                                                                                                                                                                  
Outcomes
Explain what is meant by the term "competitive advantage."                                                                                                                                                                                                                                                                                                                                                                                                                                                           
Provides Porter's definition of the term, a thorough explanation of how a firm has a superior position to that of competitors, and at least one actual example Provides Porter's definition and an explanation of competitive advantage which supports the superior position of the firm to that of competitors Provides only a definition of the term “competitive advantage” No answer or insignificant explanation 
Analysis                                                                                                                                                                                                                                                   
Outcomes
Identify the five forces that shape competition as described by Porter                                                                                                                                                                                                                                                                                                                                                                                                                                               
Identification and description of Porter's forces and an explanation of how each force impacts the competitive environment. Identify all five of  the forces as described by Porter. Identification of less than five of the forces. No answer or a provision of  unrelated, insignificant data. 
Evaluation                                                                                                                                                                                                                                                 
Outcomes
List three directional strategies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
List of the three different directional strategies,  a description of each, and an explanation of the effect of use on the organization's plans. List  three directional strategies that may be used in planning by an organization. List less than three different directional strategies. No answer or a provision of  unrelated, insignificant data. 
Terminology                                                                                                                                                                                                                                                
Outcomes
Define the term “strategy”.  Define the term “strategic management”.                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Provide a complete definition of the term(s) and an explanation of how each term is used in the analysis of business plans. Provide a complete definition of the term(s). Provide a partial definition of the term(s). No answer or a provision of  unrelated, insignificant data. 
Concepts                                                                                                                                                                                                                                                   
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Provide a list of the five stages and explain how the stages may or may not be evolutionary. Provide a list of the five stages in order of development. Provide a list of less than five stages and/or not in the order of development. No answer or a provision of  unrelated, insignificant data 
Application                                                                                                                                                                                                                                                
Outcomes
*List four phases of strategic management. *List four basic elements of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                        
*Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.
*Provide a list of the four elements along with an explanation or description of  how the element is important to the overall management plan. 
*Provide a list of the of the four phases in order of  phasing.
*Provide a list of the four elements.

 
*Provide a list of less than four  phases and/or not in the order of  phasing.
*Provide a list of less than four  elements. 
*No answer or a provision of  unrelated, insignificant data
*No answer or a provision of  unrelated, insignificant data 
Whole Artifact                                                                                                                                                                                                                                             
Outcomes
List four phases of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Provides a thorough, detailed list, description and explanation of the company's phase of strategic management, the elements being used, the competitive advantage, and a prediction of the long range effect on the organization. Using the lists and an actual company case report, identify the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. Provides incomplete list(s), and partial  or incomplete identification of the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. No answer or a provision of  unrelated, insignificant data 
Component                                                                                                                                                                                                                                                  
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Submits a complete list, identifies the stage of development in an actual (or provided) business, and predicts the long range outcome or effect on the business. .  Identify the five forces that shape competition as described by Porter. List three directional strategies.
1. No answer or a provision of unrelated, insignificant data. Define the term “strategy”.
2. Define the term “strategic management”.
No answer or a provision of  unrelated, insignificant data. List the five stages of international development.
3. No answer or a provision of  unrelated, insignificant data List four phases of strategic management.
4. List four basic elements of strategic management.
Provide a list of less than five stages. And/or not in the order of development No answer or a provision of  unrelated, insignificant data Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.
5. Provide a list of less than four  phases and/or not in the order of  phasing. No answer or a provision of  unrelated, insignificant data List four phases of strategic management.
6. List four basic elements of strategic management.
List three directional strategies.
Explain what is meant by the term "competitive advantage".
No answer or a provision of  unrelated, insignificant data phase of strategic management, the elements being used, the strategic direction, and the competitive advantage.   List the five stages of international development.
Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data
 
Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. Provides an incomplete list and/or unable to use the list, to identify the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data 

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Last Updated:11/21/2006 10:35:12 AM