MK 351 Principles of Marketing
F2T 2006 DLB
Morgan, Jim P.
MA MarketingMS Business & Human Relations
Ft Worth, TX
9 AM - 7PM CTS Monday-Saturday
817 448 6694
10/23/06 - 12/17/06
Basic Marketing: A Global-Managerial Approach, 15 ed., by Perreault and McCarthy
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
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Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen
assessment device for the Principles of Marketing course. The case is
to be assigned during week 13 or 14 of a sixteen week course and during
week seven during an eight week course.
Link to Class RubricGrading:
Homework (2 questions/chapter) 160
Report #1 (See Course Requirements) 50
Report #2 (See Course Requirements) 50
Case Conferencing (Six mini cases) 240
Exam 2 (To be E-Mailed) 300
Class Participation 50
Course Grading Scale:
A = 900 -- 1000 points
B = 800 -- 899 points
C = 700 -- 799 points
D = 600 -- 699 points
F = < 600 points
The final examination must be passed with a grade
of 60% or higher. The final exam is 30% of the total course grade. The
comprehensive final is not a take-home tests. The comprehensive final is a
closed book and closed notes exam.
all of the case questions: 50 points possible
Responded to at least
one other classmates on separate day: 30 points possible
the college level: 10 points possible
Original post by Thursday:
10 points possible
Total: 100 percentage
points for max grade points
(YOU MUST POST ON AT
LEAST TWO SEPARATE DAYS)
all of the questions: 60 points possible
the college level: 20 points possible
References to course
material: 20 points possible
Report Grading Criteria:
Organization: 20 points
Flow/Readability: 20 points
Content/Knowledge: 20 points
Bibliography/References: 5 points
Comments: When using professional
sources in writing your replies, there needs be either in-text citations and a
reference of your sources.
Followed Guidelines/format: 20
Total: 100 percentage points = 50
Late Submission of Course Materials:
Submission of Late Work: Ten points per week will be
deducted for late work (The points will be deducted from your overall score).
Note: Late work is defined as work submitted beyond Sunday evening, 12:00 AM, MST.
Classroom Rules of Conduct:
Preferred Contact Method: You may contact me via
email or by phone anytime you need assistance.
Preferred Method for Submitting Assignments: Please
use the Dropbox when asked. All other work should be submitted via email.
Response Policy: I will
respond to all questions within 48 hours.
Students are responsible for clicking on the link below and thoroughly
reading each Online course policy. If you have questions
about any of these policies, please contact me.
Extra Credit: The secret to success in a course is to do
your assignments properly and to post them on time. Extra credit is something
wherein a student tries to make up in quantity what was lacking in quality.
Therefore, I do not offer nor accept “extra credit” or make up assignments.
TECHNOLOGY ISSUES: We all have technology
difficulties at one time or another. You need to make sure that you have a
back-up plan in case of disaster, because you are still expected to fulfill
your DeVry responsibilities. Remember that you have alternatives; I have used
computers in libraries, Kinko's, friends' homes, etc. Your work cannot come
to a standstill because of a computer malfunction.
Course Topic/Dates/Assignments: The
following is an abbreviated schedule. I am available to assist you at
each step along the way. Just send me an email or give me a call at the
number in the upper left hand corner of this syllabus.
Text: Read Chapters 1 and 2
Lecture Notes/PPT Overviews for week 1
Text: Read Chapters 3 and 4
Lecture Notes/PPT Overviews for week 2
Week 3: Demographic and
Behavioral Dimensions of Global Consumer Markets
Text: Read Chapters 5 and 6
Lecture Notes/PPT Overviews for week 3
Week 4: Business and
Organizational Customers and Their Buying Behavior And Improving Decisions With
Text: Read Chapters 7 and 8
Lecture Notes/PPT Overviews for week 4
Text: Read Chapters 9 and 10
Lecture Notes/PPT Overviews for week 5
Week 6: Place and Development of
Channel Systems, and Retailers, Wholesalers, and Their Strategy Planning
Text: Read Chapters 11 and 13
Lecture Notes/PPT Overviews for week 6
Week 7: Promotion and Personal
Text: Read Chapters 14 and 15
Lecture Notes/PPT Overviews for week 7
Week 8: Advertising, Sales
Promotion, and Price Setting
Text: Read Chapters 16 and 17
Lecture Notes/PPT Overviews for week 8
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2006-2007 Undergraduate Catalog Page 87-89
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2006-2007 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:10/13/2006 11:03:59 AM