PO336 Media & Public Administration

for F2F 2006

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


PO 336 The Media and Public Administration


F2F 2006 QU


Mostowy, Thomas C.


Assistant Professor


Juris Doctor

Office Hours

Before and After Class

Daytime Phone





Semester Dates

10/15/2006 - 12/16/2006

Class Days


Class Time

5:30 - 10:30 PM

Credit Hours


Graber, Mass Media and Public Policy, 7th ed., CQ Press, ISBN 1-56802-917-9

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Daily Newspapers, i.e. Washington Post, New York Times

Weekly Newsmagazines, i.e. Newsweek, Time, U.S. News and World Report

Broadcast Media. 

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.

Course Description:
An analysis of the relationship between public administrators and the media from the standpoints of (a) the public relations efforts of administrators, and (b) the reporting of the media. 3:0:3

Educational Philosophy:
The instructor believes in the Socratic method, whereby the teacher and students produce the learning together.  Therefore, discussion, disagreement, analysis and argument about the issues presented in the text, lectures, videos and other materials presented in class is encouraged and required, while maintaining respect for the opinions of others.  Students should be prepared to apply critical thinking skills to all the issues and opinions presented, especially their own.

Learning Outcomes:
  Core Learning Outcomes

  1. Describe the development of the American media from an historical perspective.
  2. Describe the role of the media in contemporary American society, examining how the media is alternately influencing and influenced by political and social forces.
  3. Describe the relationship between the media and the field of public administration.
  4. Understand the importance of effective communications.
  5. Describe basic concepts of public relations.
  6. Being able to critically evaluate the content and presentation techniques used in delivering the news.

Core Assessment:

Class Assessment:
Examinations, class participation and project(s)

Exams:                50%
Class Participation:  25%
Project(s):              25%

Late Submission of Course Materials:
Course materials submiteed late will receive an immediate deduction of 10%, with an additional 10% deduction for each additional class meeting until submitted.  No assignments will be accepted after the last class meeting.

Classroom Rules of Conduct:
Be on time.
Be Prepared.
Be respectful of others.
Be prepared to ask questions and to be questioned.
It is the student's reponsibility to obtain and make-up missed assignements.

Course Topic/Dates/Assignments:
In-class and homework assignments will be included as part of the class participation grade. Current events will dominate class discussions so come prepared!





Meeting 1

Ch 1 - Media Power

Discussion; Class Project Assigned;


Meeting 2

Ch 2 - Ownership and Regulation
Ch 3 - Freedom of the Press



Meeting 3

Ch 4 - News Reporting
Ch 5 - Extraordinary Events



Meeting 4

Ch 6 - Policy Makers



Meeting 5




Meeting 6

Ch 7 - Influence on Attitudes and Behavior
Ch 8 - Elections and the Internet



Meeting 7

Ch 9 - Who controls the Message
Ch 10 - Courts and State and Local Affairs



Meeting 8

Ch 11 - Foriegn Affairs
Ch 12 - Trends and the Future



Meeting 9



Final Exam

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "W".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .


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Last Updated:10/1/2006 10:18:40 PM