MK 351 Principles of Marketing
F2T 2006 DLC
Rowe, Robert K.
Bachelor of Business AdministrationMaster of Business AdministrationMaster of Education
October 23 - December 17, 2006
Textbook: Basic Marketing, A Global-Managerial Approach, 15th edition, Perreault and McCarthy, McGraw-Hill/Irwin, ISBN 0-07-252523-1
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
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I believe in critical thinking, and providing the opportunity to learn to the best of one's ability. RR
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen
assessment device for the Principles of Marketing course. The case is
to be assigned during week 13 or 14 of a sixteen week course and during
week seven during an eight week course.
Link to Class RubricClass Assessment:
Weekly Homework: (Each week) 160 points = 16%
Report #1: (Week 3) 50 points = 5%
Report #2: (Week 7) 50 points = 5%
Case Discussions: (Weeks 1, 2, 3, 5, 6, 8) 240 points = 24%
Exam #1: (Week 4) 150 points = 15%
Exam #2: (Week 8) 300 points = 30%
Participation in Case Discussions: 50 points = 5%
A = 900 - 1,000 points
B = 800 - 899 points
C = 700 - 799 points
D = 600 - 699 points
F = 0 - 599 points
Late Submission of Course Materials: Ten points will be deducted for late work. Late work is work that is submitted after Sunday midnight, your time. RR
Classroom Rules of Conduct: Honesty, integrity and the ontime submission of work are expected. RR
WEEK 1: October 23-29, 2006 Chapters 1 and 2, "Marketing's Role in the Global Economy." Discussion Case: McDonald's Senior Restaurant
WEEK 2: October 30 - November 5, 2006 Chapters 3 and 4, "Finding and Evaluating Target Market Opportunities with Market Segmentation." Dicsussion Case: Pillsbury Haagen-Dazs
WEEK 3: November 6 - 12, 2006 Chapters 5 and 6, "Demographic and Behavioral Dimensions of Global Consumer Markets." Discussion Case: Murphy's Ice Land. Report #1.
WEEK 4: November 13 - 19, 2006 Chapters 7 and 8, "Business and Organization Customers." Exam #1.
WEEK 5: November 20 - 26, 2006 Chapters 9 and 10, "Elements of Product Planning and Product Management." Discussion Case: Applied Chemistry Corp.
WEEK 6: November 27-December 3, 2006 Chapters 11 and 13 (omit 12), "Place and Development of Channel Systems, and Retailers, Wholesalers and Their Strategy Planning." Discussion Case: Multi-Media Corral
WEEK 7: December 4-10, 2006 Chapters 14-15, "Elements of Product Planning and Product Planning. Report #2.
WEEK 8: December 11-17, 2006, Chapters 16-17, 2006, "Advertising, Sales Promotion and Price." Discussion Case: Heritage Furniture. Exam #2 (proctored final exam)
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2006-2007 Undergraduate Catalog Page 87-89
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2006-2007 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Additional Information:"The final exam, will count at least 20% of the grade, and will be closed book/closed note; the student must score 60% or better on the final to pass the class, regardless of other work."
Last Updated:10/9/2006 10:31:49 AM