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MG 495 Business Policy
Finney, Bartlett


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MG 495 Business Policy

Semester

SP 2007 HO

Faculty

Finney, Bartlett

Title

Professor of Business Administration

Degrees/Certificates

Ph.D.
SPHR

Office Location

Mackay Hall 2-27C Park University, Parkville, MO

Office Hours

9:30-11:00 a.m. MTWR

Daytime Phone

816-584-6305

E-Mail

Bart.Finney@park.edu

Semester Dates

January 16-May 11, 2007

Class Days

--T-R--

Class Time

11:35 - 12:50 PM

Prerequisites

EN306B and completion of the Business Core Curriculum

Credit Hours

3


Textbook:

Wheelen and Hunger, STRATEGIC MANAGEMENT and BUSINESS POLICY. 10th edition. Pearson Prentice Hall. 2006.

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving objectives of the firm. Prerequisites: EN306B and completion of business/management core or permission of instructor. 3:0:3

Educational Philosophy:

Learning is a personal experience.  Individuals can learn by more than one method.  There is a relation between amount of effort extended and learning.  Learning may or may not be fun. The best type of learning is that which is valued and perceived to be useful by the learner.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.


  Instructor Learning Outcomes
  1. Explain how the five forces may be used to analyze a competitive environment.
  2. List four basic strategic types as identified by Miles and Snow.
  3. Identify five basic organization structures.
  4. Describe the Boston Consulting Group Growth-Share Matrix.
Core Assessment:

Final exam

Link to Class Rubric

Class Assessment:

Points

 

Examinations, 2 X 100                                                                                       200

 

Final Examination over objectives                                                                       170

 

Group Case Reports and presentations, 100 and 125                                           225

                           

Individual case report                                                                                           75

 

Class attendance                                                                                                80

 

Quizzes over cases                                                                                           100     

 

Total Points -                                                                                                    850

 

Grading:

90% to 100% of total points = A

80% to 89%  of total points = B

70% to 79%  of total points = C

60% to 69%  of total points = D

below 60%                   = F

 

ANY EXAMINATIONS MISSED WILL BE MADE UP ONLY ON THE DATE AND TIME SPECIFIED BY THE INSTRUCTOR (Week of  April 30 –May 4, 2007).  ASSIGNMENTS SUBMITTED LATE WILL NOT EARN FULL CREDIT.  CLASS ACTIVITIES CANNOT BE MADE UP IN THE CASE OF ABSENCE.

 

Final grades will be based proportionately on (a) tests, (b) class quizzes and activities, and (c) case reports and presentations.  Final grades may be affected directly by class attendance.  Group case reports and presentation scores will include points based on evaluation ratings from other group members.  Twenty percent of the score on each report will be based on the rating of the other group members.  The ratings will be based on participation and contributions to the group report.

All final exams will be comprehensive and will be closed book and closed notes.  If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth.  Electronic Computers will not be allowed on final exams unless an exception is made by the Associate Dean.

Late Submission of Course Materials:
Work submitted late (anytime after scheduled due date) will not receive full credit.

Classroom Rules of Conduct:

  • Cell phones and pagers are to be turned off before the class begins.
  • If you need to leave the class before it ends, do not return to the class until the next class meeting.
  • Personal conversations should not continue after the class meeting starts.
Students are expected to regularly attend and participate in class meetings. The student is expected to have read assignments prior to the scheduled class discussion.   Any information, handouts, and/or assignments made in class are the responsibility of the student in all instances (whether present or absent). Therefore, students who do not regularly attend the class may not perform as well on examinations since they may not be familiar with all of the material covered by the examinations.  Students not present for their teams’ case presentations will receive 0 points for that assignment.

Course Topic/Dates/Assignments:

Week 1-2

Introduction/ Chapter 1 Basic Concepts of Strategic Management

Week 2/3

Chapter 2 Corporate Governance

Week 3-4

Chapter 3 Ethics and Social Responsibility in Strategic Management

Week 4-5

Chapter 4 Environmental Scanning and Industry Analysis

Week 5-6

Chapter 5 Internal Scanning: Organizational Analysis and

EXAMINATION 1: Chapters 1 through 5

Week 6-7

Chapter 15 Suggestions for Case Analysis and

Chapter 6 Strategy Formulation: Situation Analysis and Business Strategy
Individual student prepared case due

Week 7/8

Chapter 7 Strategy Formulation: Corporate Strategy

Week 8/9

Chapter 8 Strategy Implementation: Functional Strategy and Strategic Choice

Week 9/10

Chapter 9 Strategy Implementation: Organizing for Action

First Group Case Due

Week 10/11

Chapter 10 Strategy Implementation: Staffing and Directing

Week 11/12

Chapter 11 Evaluation and Control in Strategic Management
Examination 2: Chapters 5 through 11

Week 12/13

Chapter 12 Strategic Issues in Managing Technology and Innovation

Chapter 13 Strategic Issues in Entrepreneurial Ventures and Small Businesses

Week 14-15:
Chapter 14 Strategic Issues in Not-for-profit Organizations

Final Case Presentations.

Week 16: Final examination over Learning Objectives

* The instructor reserves the right to revise, alter, or change this schedule for unforesenn or extenuating circumstances.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "W".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Synthesis                                                                                                                                                                                                                                                  
Outcomes
Explain what is meant by the term "competitive advantage."                                                                                                                                                                                                                                                                                                                                                                                                                                                           
Provides Porter's definition of the term, a thorough explanation of how a firm has a superior position to that of competitors, and at least one actual example Provides Porter's definition and an explanation of competitive advantage which supports the superior position of the firm to that of competitors Provides only a definition of the term “competitive advantage” No answer or insignificant explanation 
Analysis                                                                                                                                                                                                                                                   
Outcomes
Identify the five forces that shape competition as described by Porter                                                                                                                                                                                                                                                                                                                                                                                                                                               
Identification and description of Porter's forces and an explanation of how each force impacts the competitive environment. Identify all five of  the forces as described by Porter. Identification of less than five of the forces. No answer or a provision of  unrelated, insignificant data. 
Evaluation                                                                                                                                                                                                                                                 
Outcomes
List three directional strategies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
List of the three different directional strategies,  a description of each, and an explanation of the effect of use on the organization's plans. List  three directional strategies that may be used in planning by an organization. List less than three different directional strategies. No answer or a provision of  unrelated, insignificant data. 
Terminology                                                                                                                                                                                                                                                
Outcomes
Define the term “strategy”.  Define the term “strategic management”.                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Provide a complete definition of the term(s) and an explanation of how each term is used in the analysis of business plans. Provide a complete definition of the term(s). Provide a partial definition of the term(s). No answer or a provision of  unrelated, insignificant data. 
Concepts                                                                                                                                                                                                                                                   
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Provide a list of the five stages and explain how the stages may or may not be evolutionary. Provide a list of the five stages in order of development. Provide a list of less than five stages and/or not in the order of development. No answer or a provision of  unrelated, insignificant data 
Application                                                                                                                                                                                                                                                
Outcomes
*List four phases of strategic management. *List four basic elements of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                        
*Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.
*Provide a list of the four elements along with an explanation or description of  how the element is important to the overall management plan. 
*Provide a list of the of the four phases in order of  phasing.
*Provide a list of the four elements.

 
*Provide a list of less than four  phases and/or not in the order of  phasing.
*Provide a list of less than four  elements. 
*No answer or a provision of  unrelated, insignificant data
*No answer or a provision of  unrelated, insignificant data 
Whole Artifact                                                                                                                                                                                                                                             
Outcomes
List four phases of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Provides a thorough, detailed list, description and explanation of the company's phase of strategic management, the elements being used, the competitive advantage, and a prediction of the long range effect on the organization. Using the lists and an actual company case report, identify the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. Provides incomplete list(s), and partial  or incomplete identification of the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. No answer or a provision of  unrelated, insignificant data 
Component                                                                                                                                                                                                                                                  
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Submits a complete list, identifies the stage of development in an actual (or provided) business, and predicts the long range outcome or effect on the business. .  Identify the five forces that shape competition as described by Porter. List three directional strategies.
1. No answer or a provision of unrelated, insignificant data. Define the term “strategy”.
2. Define the term “strategic management”.
No answer or a provision of  unrelated, insignificant data. List the five stages of international development.
3. No answer or a provision of  unrelated, insignificant data List four phases of strategic management.
4. List four basic elements of strategic management.
Provide a list of less than five stages. And/or not in the order of development No answer or a provision of  unrelated, insignificant data Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.
5. Provide a list of less than four  phases and/or not in the order of  phasing. No answer or a provision of  unrelated, insignificant data List four phases of strategic management.
6. List four basic elements of strategic management.
List three directional strategies.
Explain what is meant by the term "competitive advantage".
No answer or a provision of  unrelated, insignificant data phase of strategic management, the elements being used, the strategic direction, and the competitive advantage.   List the five stages of international development.
Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data
 
Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. Provides an incomplete list and/or unable to use the list, to identify the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data 

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Last Updated:1/12/2007 9:54:15 AM