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MK 630 Strategic Marketing Planning and Decision-Making
Koudou, Nicolas

Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.


MK 630 Strategic Marketing Planning and Decision-Making


U1P 2007 DL


Koudou, Nicolas


Associate Professor of Business Administration



Office Location

Downtown Campus

Office Hours

Monday & Wednesday :9:30-4:00pm

Daytime Phone

816 842-6182 ext. 5528


Semester Dates

June 04-July 29, 2007

Class Days


Class Time



MK351 Principles of Marketing

Credit Hours



 Strategic Marketing by Craves, 8/E
 Annual Editions: 07/08

Additional Resources:

Journal of Marketing; Havard Business Review; Journal of International Business Studies, etc..

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
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Resources for Current Students - A great place to look for all kinds of information
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.

Course Description:
The analysis, planning, implementation, and control of marketing programs designed to achieve the organizational objectives of potential consumers. Decision making in organizations dealing with consumer markets is provided. Important insights from the behavioral sciences are considered in light of decision objectives to develop capability in creation and management of consumer-oriented marketing campaigns. 3 cr.

Educational Philosophy:


The responsibilities and role of faculty are to (1) be a role model for your students and an excellent teacher possible. This means that Professor must have a foundation of basic knowledge and to be able to starve for the latest findings and theories in the areas of his/her expertise, to be able to prepare and deliver stimulating and informative lectures, for maintaining high standards, guiding and facilitating students learning process in any way necessary.  Thus, a faculty member must be able to enhance free expression in and out of classroom toward the pursuit of learning.


  • Facilitator: be able to assist students to develop interest in the subject matter
  • High Standards: always expect more from students. If students are performing under standards, they will need a particular attention from their faculty to help them raise their level of confidence.
  • Knowledge of the Subject Matter: an excellent faculty must always be prepared before delivering lectures. This means reading a wide variety of material and use the knowledge acquired to always improve lecture delivery.
  • Enthusiasm: show passion and enthusiasm about the subject matter to students.
  • Genuine Concern for Students: care about your students and their class performance.
  • Intrinsic Satisfaction with Teaching: an excellent faculty should always be exhausted and pleased at the end of his/her class.
  My classroom philosophy is strongly centered on mutual respect between Professor and Students.  I highly believe that classroom environment should be friendly and enjoyable to enhance attractive learning conditions.  Students and Professor should enjoy a cooperative and collaborative relationship based on exchange of information and knowledge that are mutually beneficial.  This approach is a remarkable opportunity to help students develop and form their opinions freely in friendly and agreeable atmosphere.  In this context, I often think of myself as a mentor, coach, and facilitator, constantly stimulating, challenging and appreciating the achievement of my students.  In this role, I am proud and fortunate to be able to contribute to the academic and professional growth of my students. 

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the role of marketing in society and in corporate world
  2. Discuss market-driven strategies and show how they affect corporate world
  3. Define and discuss the Michael Porter Five-Force model to evaluate competition and help corporations develop a competitive advantage
  4. Use the SWOT analysis model to understand the marketing environment

  Instructor Learning Outcomes
  1. Analyze the competition and develop a competitive strategy
  2. Demonstrate the organizational learning and how to utilize information system when developing a position strategy
  3. Explain the new-product planning process and the strategic role of distribution
  4. Show how markets and strategies are interlinked and the process of market segmentation
Core Assessment:

Class Assessment:

Two Individual Written Assignments
Weekly Thread Discussions
Team Project


Individual Assignments (2@100)      200   (50%)
Discussions                   (8@12.5)     100    (25%)  
Team Project                 (1@100)      100   (25%)
   Total                                       400

All final exams will be comprehensive and will be closed book and closed notes.  If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth.  Electronic Computers will not be allowed on final exams unless an exception is made by the Associate Dean.

The Proctored final exam for online courses must be passed with a grade of 60% or higher in order to pass the course regardless of the overall average.  The grade for students who pass the proctored final will be based on the overall average of homework and tests taken during the course.  The proctored final exam must address only material which the student has been taught in class.

Late Submission of Course Materials:
Unless there are special circumstances discussed ahead of time with the instructor, late work is not accepted and a grade of "F" will be assigned.

Classroom Rules of Conduct:

Preferred Contact Method: You may contact me via email or by phone anytime you need assistance.

Preferred Method for Submitting Assignments:  Please use the Dropbox when submitting your assignments.  E-mail should not be used.

Response Policy:  I will respond to all questions within 48 hours.

Students are responsible for clicking on the link below and thoroughly reading each Online course policy.  If you have questions about any of these policies, please contact me. 

Online Course Policies
Assignments: Take home individual case analysis questions and article summaries will be turned in on Monday of the 4th and 6th week for grading. 

Final examination:   Final team project is required in this class.  Students are required to submit their project in the dropbox, Monday of the 8th week. This course does not require a proctored Final Examination.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Graduate Catalog Page 23-24


Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct. Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2006-2007 Graduate Catalog Page 23-24

Attendance Policy:

Professors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences in excess of four (4) class periods, in a 16-week semester (or 2, in an 8-week term) will be reported to the Director of the individual graduate program, or to the Dean, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified by mail that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2006-2007 Graduate Catalog Page 27
You are more than welcome to contact me any time you wish to discuss your grades-to-date. Also, your participation grade will be determined by your positive responses to the responses posted by others and your timeliness (it is required that you spend 240 minutes, 60mn per day, 4 days on your thread per week).  

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:5/30/2007 1:10:10 PM