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ED 612 School and Community Leadership
Brown, Michael S.

Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.


ED 612 School and Community Leadership


U1P 2007 EDI


Brown, Michael S.


Adjunct Professor


Doctoral Degree - Educational Leadership

Office Location

Plaza Middle School - 6501 NW 72nd St KC MO 64151

Office Hours


Daytime Phone


Other Phone



Semester Dates

June 6 - July 25

Class Days


Class Time

5:00 - 9:30 PM

Credit Hours




Kowalski, Theodore J. (2008). Public relations in schools (4th ed.). Upper Saddle River, NJ: Prentice Hall, Inc. ISBN: 0-13-046265-9

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
Designed to provide the prospective school leader with an understanding of the role of schools in the larger community and how to involve stakeholders, partners, families and others in the development of a school where all children can learn. The balance between internal and external communication and approaches to initiating school reform are addressed. (A 10-hour field experience component is required.) 3 cr.

Educational Philosophy:

The instructor’s role is to provide students with the opportunity to collaboratively interact in researching, presenting, discussing and applying information related to the course objectives. The instructor will provide a variety of learning and assessment opportunities including- writings, dialogues, quizzes, readings, lectures, examinations, videos and web sites.

Learning Outcomes:
  Core Learning Outcomes

  1. Demonstrate knowledge of the emerging trends that will impact the school community.
  2. Demonstrate an understanding of the importance of community relation. [1.3.4] [1.3.4; 1.3.6]
  3. Demonstrate an understanding of the various political, social, cultural, and economic systems as they affect public education. [1.3.6]
  4. Develop a sense of how schools, families, businesses, community and the governmental bodies can work together to provide a productive school setting.[1.3.4; 1.3.6]
  5. Develop an understanding of the importance of family involvement on student achievement. [1.3.2; 1.3.4]
  6. Demonstrate processes necessary for accessing community resources and incorporating them into school programs. [1.3.2; 1.3.4]
  7. Recognize the importance of a systematic public relations program and demonstrate processes necessary for developing and implementing such a program. [1.3.4]

Core Assessment:

Class Assessment:




1. Participation - Student attendance and participation is essential in achieving maximum learning. It is generally expected that students will attend all scheduled class sessions and to contribute to the classroom learning environment. However, it is recognized that occasions do arise that necessitate being absent from a class. Students are responsible for making prior arrangements regarding a necessary absence and for completing any alternative assignments.  (50 points)


2. Weekly Reflections – Each student should submit five weekly reflections starting with week three. The reflection journal is to be submitted each class period and should include the student’s reaction to course activities (subject matter, discussions, comments, presentations, etc.) that occurred the preceding week. They should not be simply an accounting of course activities, but should include comments related to learning and instructional methodology. Each week’s reflection should be approximately one typed double spaced page in length. These are personal reflections. They are what you think and believe related to what you are learning. Whereas your comments are your personal beliefs and reactions, they will be assess based on how they related to the previous weeks activities, not on the positions taken. (5 @ 20 points each = 100 points)


3. Article Review and Presentation – Each student will research, read and summarize five articles related to school and community. A one to two page (typed double space) written summary will be required about how the information may be used to improve supervision along with leading a group discussion.   Discussions should be centered on three or four guiding questions or statements related to your article and thoughts. (5 @ 20 points each = 100 points)


4. Field Experience Reflection – At the end of the class, each students will be expected to write a description and a reflection regarding their 10 hours of field experience dealing with one or more of the learning outcomes and demonstrate his/her personal knowledge, disposition, and performance related to the learning outcomes of the class. (50 points)


5. Core Assessment - All Park University courses must include a core assessment that measures the relevant Program Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities. The core assessment for this course is development of a Public Relations Plan. Students will be required to develop a public relations plan for a hypothetical school. Students should identify the various contexts affecting student learning that should be addressed by the plan and should include an identification of individual responsibilities for plan implementation along with the primary communications processes utilized. Additionally, the plan should include a description of for whom the public relations effort is intended and it primary purpose. Finally, the plan should be submitted electronically using Microsoft Word and each plan will be presented to the class using power point the last class. (200 points - plan /50 points - presentation) {Assesses outcomes 1, 3, 4, 5, 6, 7}




Attendance/Participation                                                          50

Weekly Reflections                                                                 100                                                              

Article Reviews and Presentations                                       100

Field Experience Reflection                                                     50

Core Assessment – Public Relations Plan (200 points)

                                       And Presentation (50 points)          250                                                              

             550 Total


495 - 550 – A

440 - 494 – B

370 - 439 – C

325 - 369 – D

0 - 324 – F

Late Submission of Course Materials:

This course is designed to emphasize the application of knowledge and dispositions through structured performances requiring the student to read, analyze, and respond to a variety of educational situations. The articulation of ideas through verbal and written discourse is paramount in maximizing learning outcomes. Hence, all assigned work is expected to be completed in a timely fashion. A grade reduction of 20% will be assigned for late work. The instructor may make modifications to these requirements for unique and/or extenuating circumstances

Classroom Rules of Conduct:

A student whose behavior is detrimental to good order in the classroom or interferes with the learning of other students will be subject to disciplinary action ranging from dismissal from the classroom to expulsion from Park University.  Such behavior includes, but is not limited to, the use of abusive or obscene language, attending the class under influence of drugs or alcohol, excessive tardiness, and excessive absences.

Course Topic/Dates/Assignments:




Session (1) – June 6

·        Introductions – Mapping our career paths

·        Review of course syllabus

·        Review ISSLC standards

·        Discussion of class members previous experiences with school and community

·        Historical Reference and Changes – School – Community - Leadership


Session (2) – June 13

·        Systems Thinking

·        Data Collection


Ø      Weekly Reflection #1 due

Ø      Article #1 due


Session (3) – June 20

  • Community Relations
    • Stakeholder Relationships
    • Communication


Ø      Weekly Reflections #2 due

Ø      Article # 3 due


Session (4) – June 27

·        Creating a Public Relations Plan


Ø      Weekly Reflections #3 due

Ø      Article # 3 due


Session 5 – July 4

No Class - Independent Study – Public Relations Plan


Session 6 – July 11

·        Dealing with the Media

·        Responding to Crisis

·        Campaigning


Ø      Weekly Reflections #4 due

Ø      Article # 4 due


Session 7 – July 18

·        Community Relations and Implications for Leadership

·        New directions for school leaders

·        Changing face of American education


Ø      Weekly Reflections #5 due

Ø      Article # 5 due


Session 8 – July 25

Ø      Core Assessment – Public Relation Plans and Presentations

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Graduate Catalog Page 23-24


Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct. Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2006-2007 Graduate Catalog Page 23-24

Attendance Policy:

Professors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences in excess of four (4) class periods, in a 16-week semester (or 2, in an 8-week term) will be reported to the Director of the individual graduate program, or to the Dean, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified by mail that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2006-2007 Graduate Catalog Page 27

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:5/31/2007 2:21:23 PM