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MG 495 Business Policy
Sanford, Jack R.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MG 495 Business Policy

Semester

S1HH 2007 PA

Faculty

Sanford, J. R.

Title

Adjunct Faculty

Office Location

As arranged

Office Hours

Anytime - Call for an appointment

Daytime Phone

614-760-0663

E-Mail

jack.sanford@park.edu

jrs1476@yahoo.com

Semester Dates

8 January 2007 to 11 March 2007

Class Days

Wednesday

Class Time

5:30 - 10:30 PM

Prerequisites

EN306B

Credit Hours

3


Textbook:
Corporate Strategy, Second Edition, Collins and Montgomery, Irwin, McGraw-Hill, Boston, 2005 ISBN 0-07-231386-6

Textbooks can be purchased through the MBS bookstore

Additional Resources:

Barrons

USA Today

Investors Daily

The Wall Street Journal

Federal Reserve Bulletins

Federal Reserve Public Affairs Pamphlets

Federal Reserve Annual Reports, Economic Quarterly, and Cross Sections

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving objectives of the firm. Pre-requisites: EN 306B and completion of business/management core or permission of instructor. 3:0:3

Educational Philosophy:
The facilitators education philosophy is based on students using their past learning in the business arena, combined with this course content to better understand the issues that confront upper level managers and leaders as they set strategy for their organizations.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.


Core Assessment:

Final exam

Link to Class Rubric

Class Assessment:

Teaching techniques will include lecture, discussion, professional handouts, student reports on Business Policy topics, Critical Analysis Term Paper and Oral Presentation of that Critical Analysis Term Paper, homework, exercises, tests, and other tangible examples. The comprehensive final examination is not a take home test. The comprehensive final is a closed book and closed notes examination at the last class meeting.

 

Grading:

Midterm Exaination = 25 points which is 25% of the total grade

Final Examination = 30 points which is 30% of the total grade

Quiz # 1 = 15 points which is 15% of the total grade

Critical Analysis Term Paper = 15 points which is 15% of the total gtrade

Oral Presentation of that Critical Analysis Term Paper = 10 points which is 10% of the total grade

Class Participation - 5 points which is 5% of the total grade

Late Submission of Course Materials:
All assignments will be reduced one letter grade for each class that they are late.

Classroom Rules of Conduct:
Faculty members are expected to dismiss from their clasrooms students who behavior is detrimental to good order in the classroom.  Such behavior includes, but is not limited to, the use of abusive or obscene language, attending the class under the influence of drugs or alcohol, etc.  Studnets who are dismissed from class may be given failing grades, suspension or expulsion from Park University.  Students whose behavior, either verbal or written is detrimental to the good order of Park University may be subject to disciplinary action ranging from suspension to expulsion from Park University.  Students who exhibit abusive or obscene language or behavior toward administrative personeel or support ataff are also subject to suspension or expulsion from Park University.

Course Topic/Dates/Assignments:

Class               Topic                                                                                                            Text Chapters

1. 10 Jan 07    Introduction to the course. Vision, goals and objectives, Vocabulary.                   1

2. 17 Jan 07    Resources and rents. Strategy identification and industry analysis.                   2 & 3

                       Scale and scope within an industry. Concerns of scale and scope.

3. 24 JAN 07   Diversified expansion. Choice of business. Competitive advantage.                   4 & 5

                      Organizational limits to firm scope. Quiz # 1

4. 31 JAN 07   Review Quiz # 1.  Creating and running the multibusiness corp.                           6

5. 7 FEB 07     Creating the corporate advantage. Review for midterm.                                       7

6. 14 FEB 07   Review of the midterm examination.  Paper and presentation due.                      8

7. 21 FEB 07   The corporate transformation. Failure and change.                                               9

8. 28 FEB 07    Review for the final examination.                                                                       1 - 9

9. 7 MAR 07     Administration of the final examination.                                                             1 - 9

 

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2006-2007 Undergraduate Catalog Page 87-89

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2006-2007 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "W".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2006-2007 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Additional Information:

Instructor Dr. Sanford has graduated from Air War College, Air Command and Staff College, Bliss College, the University of the State of New York, Industrial College of the Armed Forces, The Ohio State University, Urbana University, and has earned Graduate Degrees from the University of Southern California, California Western University and Central Michigan University. Dr. Sanford attended the University of Maryland; the Institute for Advanced Technology; Intelligence Officer School; Hand, Shoulder and Base Defense Weapons Course; Data Systems School; Armament Electronic School; and many other resident schools, courses and classes. Professor Sanford has taught Graduate Courses at Capital University and hundreds of undergraduate courses for several colleges and universities. Colonel Sanford, United States Air Force, Retired, was involved in national and organizational security and is also retired from the State of Ohio Bureau of Criminal Identification and Investigation, and is a State of Ohio Licensed Private Investigator and Consulting Detective specializing in financial intermediaries and the construction industry. He has taught over 250 courses for Park University.



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Synthesis                                                                                                                                                                                                                                                  
Outcomes
Explain what is meant by the term "competitive advantage."                                                                                                                                                                                                                                                                                                                                                                                                                                                           
Provides Porter's definition of the term, a thorough explanation of how a firm has a superior position to that of competitors, and at least one actual example Provides Porter's definition and an explanation of competitive advantage which supports the superior position of the firm to that of competitors Provides only a definition of the term “competitive advantage” No answer or insignificant explanation 
Analysis                                                                                                                                                                                                                                                   
Outcomes
Identify the five forces that shape competition as described by Porter                                                                                                                                                                                                                                                                                                                                                                                                                                               
Identification and description of Porter's forces and an explanation of how each force impacts the competitive environment. Identify all five of  the forces as described by Porter. Identification of less than five of the forces. No answer or a provision of  unrelated, insignificant data. 
Evaluation                                                                                                                                                                                                                                                 
Outcomes
List three directional strategies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
List of the three different directional strategies,  a description of each, and an explanation of the effect of use on the organization's plans. List  three directional strategies that may be used in planning by an organization. List less than three different directional strategies. No answer or a provision of  unrelated, insignificant data. 
Terminology                                                                                                                                                                                                                                                
Outcomes
Define the term “strategy”.  Define the term “strategic management”.                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Provide a complete definition of the term(s) and an explanation of how each term is used in the analysis of business plans. Provide a complete definition of the term(s). Provide a partial definition of the term(s). No answer or a provision of  unrelated, insignificant data. 
Concepts                                                                                                                                                                                                                                                   
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Provide a list of the five stages and explain how the stages may or may not be evolutionary. Provide a list of the five stages in order of development. Provide a list of less than five stages and/or not in the order of development. No answer or a provision of  unrelated, insignificant data 
Application                                                                                                                                                                                                                                                
Outcomes
*List four phases of strategic management. *List four basic elements of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                        
*Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.
*Provide a list of the four elements along with an explanation or description of  how the element is important to the overall management plan. 
*Provide a list of the of the four phases in order of  phasing.
*Provide a list of the four elements.

 
*Provide a list of less than four  phases and/or not in the order of  phasing.
*Provide a list of less than four  elements. 
*No answer or a provision of  unrelated, insignificant data
*No answer or a provision of  unrelated, insignificant data 
Whole Artifact                                                                                                                                                                                                                                             
Outcomes
List four phases of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Provides a thorough, detailed list, description and explanation of the company's phase of strategic management, the elements being used, the competitive advantage, and a prediction of the long range effect on the organization. Using the lists and an actual company case report, identify the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. Provides incomplete list(s), and partial  or incomplete identification of the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. No answer or a provision of  unrelated, insignificant data 
Component                                                                                                                                                                                                                                                  
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Submits a complete list, identifies the stage of development in an actual (or provided) business, and predicts the long range outcome or effect on the business. .  Identify the five forces that shape competition as described by Porter. List three directional strategies.
1. No answer or a provision of unrelated, insignificant data. Define the term “strategy”.
2. Define the term “strategic management”.
No answer or a provision of  unrelated, insignificant data. List the five stages of international development.
3. No answer or a provision of  unrelated, insignificant data List four phases of strategic management.
4. List four basic elements of strategic management.
Provide a list of less than five stages. And/or not in the order of development No answer or a provision of  unrelated, insignificant data Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.
5. Provide a list of less than four  phases and/or not in the order of  phasing. No answer or a provision of  unrelated, insignificant data List four phases of strategic management.
6. List four basic elements of strategic management.
List three directional strategies.
Explain what is meant by the term "competitive advantage".
No answer or a provision of  unrelated, insignificant data phase of strategic management, the elements being used, the strategic direction, and the competitive advantage.   List the five stages of international development.
Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data
 
Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. Provides an incomplete list and/or unable to use the list, to identify the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data 

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Last Updated:12/5/2006 3:14:11 PM