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AR 318 Graphic Design I
Khawaja, Masoom


 

COURSE SYLLABI

Park University

 

MISSION STATEMENT

The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

 

VISION STATEMENT

Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

 

 

COURSE SYMBOL AND NUMBER: AR 318

COURSE TITLE: DESIGN 1

SEMESTER/TERM COURSE BEING TAUGHT: FALL 2004

 

NAME OF FACULTY MEMBER: MASOOM KHAWAJA

TITLE OF FACULTY MEMBER: ASSISTANT PROFESSOR

FACULTY OFFICE LOCATION: ROOM 227 (underground)

FACULTY OFFICE HOURS: TUES&THURS: 1:00 – 3:00

FACULTY OFFICE TELEPHONE NUMBER: 816 – 584 – 6507

FACULTY E-MAIL ADDRESS: masoom.khawaja@park.edu

FACULTY WEB PAGE ADDRESS: www.mzehra.com

 

DATES OF THE SEMESTER: AUGUST23– DEC 10,2004

CLASS SESSION DAY (S): TUESDAY & THURSDAY

CLASS SESSION TIME: 8:45 AM - 11:25 AM

PREREQUISITE (S): AR 101 & AR 218 1:5:3  

CREDIT HOURS: 03

 

 

 

COURSE DESCRIPTION:

Graphic Design I is an investigation of contemporary graphic technologies coupled to the history of visual design. This course will refine your sense of form, line, color, type, layout, and intuition - the elements of visual composition. Adobe Illustrator CS Photoshop CS and QuarkXPress will be the primary software tools to this course. Students will learn and discuss issues in typography, layout, and design.

 

 

COURSE TEXTBOOK (S): Notes on Graphic Design and Visual Communication by Gregg Berrymann, Crisp Publication, Inc. ISBN: 1-56052-044-2

RECOMMENDED TEXT: Graphic Magazine like Print, Communication Arts, How, Step to Step.

 

 

FACILITATOR’S EDUCATIONAL PHILOSOPHY:

As a Graphic Design teacher, my principal objective is to expand student's design competency.

In accomplishing this goal, I rely on a variety of skills including:

 

• Building relationships of trust with students;

• Possessing a high degree of competency and knowledge in course material;

• Understanding the course material knowledge level of my students; and

• I believe that a teacher must encourage and allow students to take responsibility for their own learning accomplishments

 

 

COURSE OBJECTIVES:

Upon completion of this course students will be able to:

• Express graphic design through applying hand skills to design concepts

• Demonstrate different methods of design implementation research and resolve problems and solutions to develop an understanding of the process of graphic design, the vocabulary and work habits of professional designers in all various fields

• To express creativity within the constraints of real-life problems

• Learn the language and process of graphic design: how to research, study and analyze communications issues; concept, design and layout creative and appropriate solutions in a variety of formats; and effectively communicate that information to an

external client

• Learn effective work habits such as how to develop and organize a “Process Book” that includes

 

• Hand-outs, notes and research on each project

Work within required time frames and job limitations

• Familiarity with Thumbnails, Roughs and Comps

• Analyze, how to see and look for the extraordinary within the ordinary

 

 

COURSE ASSESSMENT:

Class participation, projects and quizzes will be used as evaluation methods in the percentages listed. No make-up quizzes will be given. No late projects will be accepted. The first day of class and the last day of class will be used for the pre-test and post-test. The professor reserves the right to add other quizzes and exam to the course.

 

 

Grading Standards:

A         Indicates superior performance on all levels of evaluation, participation in class critiques, punctual attendance and meeting project deadlines.

B          Indicates above average craftsmanship and problem solving abilities.

C         Indicates average performance, with problems in some areas.

D         Indicates failure to meet minimum standards. Problems exist in multiple areas.

F          Indicates problems in performance, attendance and attitude.

                                                                       

 

Grading Standards                                                          

            A+=97-100                                          A=94-96                      A-=90-93

            B+=87-89                                            B=84-86                       B-=80-8                      

            C+=77-79                                           C=74-76                      C-=70-73

            D+=67-69                                            D=64-66                      D-=60-63

            F=0-59

 

 

Grading Scales (Assignments/Projects)

There will be assignments, projects and written tests. Each student will be evaluated in the following manner:

           

Lab Projects and Assignment                   

Fulfills the Assignment                     

20%                                                     Design                                               

20%                                                     Creativity                                         

20%                                                     Growth and Development                       

20%                                                     Class Participation                          

20%                                                     (Discussion, attendance, work habit, etc)

 

 

ACADEMIC HONESTY:        

Academic Honesty is required of all members of a learning community.  Hence, Park will not tolerate cheating or plagiarism on tests, examinations, papers, or other course assignments.  Learners who engage in such dishonesty may be given failing grades or expelled from Park.

 

 

PLAGIARISM:

Plagiarism – the appropriation or imitation of the language or ideas of another person and presenting them as one’s original work—sometimes occurs through carelessness or ignorance. Students who are uncertain about proper documentation of sources should consult their instructors.

 

 

ATTENDANCE POLICY:        

Instructors are required to keep attendance records and report absences.  The instructor may excuse absences for

 

cogent reasons, but missed work must be made up within the semester/term of enrollment.  Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.  In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the learner will be administratively withdrawn, resulting in a grade of "F".  An Incomplete grade will not be issued to learners who have unexcused or excessive absences recorded for a course.  Learners receiving Military Tuition Assistance (TA) or Veterans Administration (VA) educational benefits must not exceed three unexcused absences in the semester/term of enrollment.  Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the learner.  Reports of a F grade (attendance or academic) resulting from excessive absence for learners receiving financial assistance from agencies not mentioned above will be reported to the appropriate agency.

 

 

LATE SUBMISSION OF COURSE MATERIALS:

There are no excused absences. The accumulation of more than four absences will result in the student’s failure for the class. Class critiques are part of the completion of each assigned project. Students who fail to attend a critique will lose one letter grade on the project. With a Doctor’s note you may submit your project, make up your inclass assignment or take the written test. But you will receive one grade lower as a final grade for submitting it late as per the class policy.

 

           

CLASSROOM RULES OF CONDUCT:

Computers make writing and revising much easier and more productive.  Learners must recognize though that technology may also cause problems.  Printers run out of ink and hard drive crash.  Learners must be responsible for planning ahead and meeting deadlines in spite of technology. Be sure to save copies of your work to zip disk, hard drive, and print out paper copies for backup purposes.

  

 

DISABILITY GUIDELINES:      

Park University is committed to meeting the needs of all learners that meet the criteria for special assistance.  These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal.  It is Park University’s policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply.  Additional information concerning Park University’s policies and procedures related to disability can be found on the Park University web page:  www.park.edu/disability.

 

 

Required Material:

You will be required to have all your supplies, tools and reference materials with you for each session. It is your responsibility to purchase the required supplies before class starts. Students will not be allowed to leave class to purchase materials or do research.

PAPER

• Three-ring binder for class notes, Syllabus, handouts etc.

• 4-6 presentation folders with plastic page holders for Process Books

• 1-14x17 Marker bond pad (or larger)

• Hot Press Board (LetraMax 2000)

PENCILS/PENS:

• Pencils —— HB, 2H (regular or mechanical)

• Black fine-point felt-tip pen/Fine-tip Sharpie

• Berol Prismacolor Markers (cool gray set)

• White rubber eraser

TOOLS:

• Graphic Arts Ruler

• X-Acto knife handle and extra #11 blades

• Retractable utility knife and extra blades

ADHESIVES:

• Rubber Cement, Spray Mount or Studio Tack & White artists’ drafting tap

 

 

 

COURSE TOPICS/DATES/ASSIGNMENTS

 

 

Week Date Topics/Assignments

Week 1

23 AUG – 27 AUG

Introduction, Orientation and explanation of class procedures. Pre test. Introduction to Project #1. WORD AS AN IMAGE/Illustrative typography (on hands project)

 

Week 2

30 AUG – SEP 03

Work session on project #1. Project # 1 due. Critique.

Introduction to Project #2. LOGO DESIGN

 

Week 3

06 SEP – SEP 10

Project #2 due. Critique.

  Introduction to Project #3. IDENTITY SYSTEM

                       

Week 4

13 SEP – SEP 17

Work session on project #3.

 

Week 5

20 SEP – SEP 24

Project #3 due. Class discussion. Introduction to Project #4.

GREY MARKER RENDERING

 

Week 6

27 SEP – OCT 01

Work session on project #4. Project #4 due.

Introduction to Project #5. PAGE OR EDITORIAL LAYOUT.

 

Week 7

04 OCT – OCT 08

Work session on project #5.

 

Week 8

11 OCT – OCT 15

Project #5 due. Introduction to Project # 6. TYPOGRAPHIC DESIGN CUBE. Work session on Project #6.

        

Week 9

18 OCT – OCT 22

BREAK. Study for a written test 1.

 

Week 10

25 OCT – OCT 29

Written test 1. Work session on project #6.

 

Week 11

01 NOV – NOV 05

Project #6 due. Introduction to Project #7. Learning through QuarkXPress 6.0 Classroom in a book.  DESIGNING A BOOKLET.

Week 12

08 NOV – NOV 12

Work session on Project #7.

 

Week 13

15 NOV – NOV 19

Project #7 due. Class discussion. Introduction to Project #8. Learning through Illustrator CS. TRACING AN IMAGE 

 

Week 14

22 NOV – NOV 26

Work session on project #8.

                                

Week 15

29 NOV – DEC 03

Project #8 due. Class discussion. Introduction to Project #9. Learning through Photoshop CS. DESIGNING A POSTER.

 

Week 16

06 DEC – DEC 10

Working on project #9. Written test 2. Project #9 due. Critique and class discussion.    

 

 

 

Projects can be changed or revised on professor’s discretion